Mari Kaarnavaara-Puutio Email & Phone Number

Finland

Planning and executing communications at the Regional State Administrative Agency in Southwestern Finland, as well as pursuing the nationwide communications of the Regional State Administrative Agency. Member of the regional agency’s management group.In addition to essential content creation for e.g. defence courses and preparedness exercises, social media posts and campaigns, I’ve been responsible for regional crisis communications during the Covid-19 era, for deepening media relations… Show more Planning and executing communications at the Regional State Administrative Agency in Southwestern Finland, as well as pursuing the nationwide communications of the Regional State Administrative Agency. Member of the regional agency’s management group.In addition to essential content creation for e.g. defence courses and preparedness exercises, social media posts and campaigns, I’ve been responsible for regional crisis communications during the Covid-19 era, for deepening media relations and for coaching management in communications. Within advocacy communications and employer branding, I’ve laid stress on increasing engagement particularly with employees and local interest groups. Show less

Turku Area, Finland

Enhancing internal processes within business management, communications and competence development: planned and built a new intranet in Sharepoint, coordinated a training programme for project managers, coached supervisors into having development discussions, created monthly newsletters, monitored employee job satisfaction, developed the certified leadership quality system, etc. Member of the management group.

Planning and implementing communications and marketing actions for Finland's centenary in Turku and Southwest Finland by arranging press conferences, building websites, creating content for traditional and digital channels, designing marketing materials. Responsibility of budgeting actions and reporting on the entire project.

Turku

Responsible for creating and implementing marketing and communications solutions for customers. Budgetary responsibility in a listed company.Accountable for developing customer brands, individual products and services. Project manager for creative teams, executing the chosen strategy and services in traditional print, digital and social media projects.

Turku

In charge of the planning, implementing and monitoring of company communications and digital marketing, incl. websites, sales campaigns, social media channels, events, PR, stakeholder magazine and other marketing materials. Responsible for launching new products, coordinating international subsidiary communications, and developing media relations. Member of the management group.

Project management: selling, planning, resourcing and organising traditional and digital projects. SEO and SEM coordination.Content planning, copywriting, translating (FI>EN, SV)

Designing the concept, user experience and new ways of working for a search mathod based on visual clustering. Benchmarking, functionality designing, product development. Evaluating and enriching information related to decision making, communicating intellectual capital as visually structured models.

Responsible for internal and external communications, as well as planning and implementing marketing operations. Budgeting operations, reporting to the CEO. Liable for corporate profiling, creating marketing and communications strategies, visual identity, campaigns, events and PR activities, building media relations.

Responsible for internal and external communications, designing and launching a website, coordinating visual identity and brand strategy. Arranging events and pr activities, producing marketing material.

Turku, Helsinki

Team leader 2004-2005: Supervisor of a sales teamKey Account Manager 2002-2003: Travel agency accountsCommunications assistant 2002-2003: Editor in chief of the in-house magazine, internal and external communications, e.g. investor communication, member of intranet and internet development groups, correspondent with The Illustrated London News Group.1988-2002: Group and conference booking, sales, check-in, customer service trainer, capacity controller and loading optimizer.

Master Of Arts, English Language And Culture, Nordic Languages, Communications, Pedagogy

Majoring in English, minoring in communications (journalism, speech arts) and Nordic languages. Thesis on sitcom humour in "Absolutely.

Master Of Business Administration - Mba, Leadership And Service Design

Thesis on productising biomass extracts: "Streamlining a Service Process. Optimising Two-way Information Sharing in Product Development.

Marketing Communications & Advertising, Marketing

Thesis on how to build a successful website. Awarded with top-of-class diploma

Communications, Marketing, Leadership, Hrm, Biology

Courses and study modules in leadership, HRM, strategic brand management (12 sp), creative writing (25 sp), organisational communications.

Courses, Study Modules And Seminars On E.G. Design, Digital Marketing, Project Management, Hr

Most recent (2019-2021) - Regional defence course: The Regional State Administrative Agency 2021 - Crisis Management: The National Defence.