▸ Provide big picture storytelling strategy, creating and curating client voices and ensuring that digital properties are furthering organizational goals▸ Identify gaps in communication materials or processes and provide solutions to fill them, including messaging do's and don'ts, complete style guides, and talking points around key moments▸ Write and edit website content, fundraising decks, and reports; create or manage the creation of accompanying visual content▸… Show more ▸ Provide big picture storytelling strategy, creating and curating client voices and ensuring that digital properties are furthering organizational goals▸ Identify gaps in communication materials or processes and provide solutions to fill them, including messaging do's and don'ts, complete style guides, and talking points around key moments▸ Write and edit website content, fundraising decks, and reports; create or manage the creation of accompanying visual content▸ Collaborate with networks of aligned partners (including Liberate Abortion and Ignite) to share knowledge and create messaging coherence in a rapidly shifting news landscape▸ Provide project management for deadline-driven initiatives, including website builds and funding materials, directing teams of copywriters and designers; collating and delivering feedback▸ Lead, execute, and report on paid media across social channels and Google with monthly client budgets between $500 and $50K and click-through rates of over 10% Show less

▸ Lead all paid media campaigns and organic list building strategies, including rapid response campaigns to legislative attacks, elections, and other key moments; create or manage creation of assets▸ Ensure that campaigns adhere to key brand guidelines and maintain accessibility standards▸ Reached nearly 1 million likely pro-choice voters with VPC's Voter Guide ahead of the 2022 midterms, including 222K young voters in priority states of OH, NC, MI, GA, and TX▸ Managed… Show more ▸ Lead all paid media campaigns and organic list building strategies, including rapid response campaigns to legislative attacks, elections, and other key moments; create or manage creation of assets▸ Ensure that campaigns adhere to key brand guidelines and maintain accessibility standards▸ Reached nearly 1 million likely pro-choice voters with VPC's Voter Guide ahead of the 2022 midterms, including 222K young voters in priority states of OH, NC, MI, GA, and TX▸ Managed recruitment of high-profile, values-aligned influencers; developed copy for their posts▸ Conceived and executed a series of message testing campaigns in the wake of the Dobbs decision to inform VPC's wider 2022 election messaging and political strategy, and provide partners with guidance▸ Created and continually optimized VPC's 2020 priority state ad campaigns, delivering over 6.2 million impressions across OH, GA, TX, and MO with a budget of $65K Show less

▸ Contributed to the digital identities of 10+ progressive organizations and brands, with issue areas including criminal legal reform (#Cut50), youth empowerment (100K Opportunities), and disaster relief (World Central Kitchen)▸ Developed mission and identity statements; creating systems to incorporate feedback from key stakeholders, including people served by the organizations, board members, and funders▸ Ran organic social for multiple clients simultaneously, reaching over… Show more ▸ Contributed to the digital identities of 10+ progressive organizations and brands, with issue areas including criminal legal reform (#Cut50), youth empowerment (100K Opportunities), and disaster relief (World Central Kitchen)▸ Developed mission and identity statements; creating systems to incorporate feedback from key stakeholders, including people served by the organizations, board members, and funders▸ Ran organic social for multiple clients simultaneously, reaching over 100K users daily; worked with a team of designers to craft infographics, campaign landing pages, and videos Show less

Created and executed advertising plans for releases from labels such as Yep Roc Records, Barsuk, Daptone, Warp, Wichita Recordings, and more, managing spends across print, radio, and digital platforms.