Marketing Project Manager
Current• Having a comprehensive understanding of social media and being a subject matter expert in the field• Planning and executing successful social campaigns throughout the year• Balancing and managing multiple campaigns and stakeholders at all times• Collaborating with industry and service area leads to execute effective, targeted campaigns that enhance our social presence• Keeping leadership and social team informed of engagement opportunities• Encouraging innovation and… Show more • Having a comprehensive understanding of social media and being a subject matter expert in the field• Planning and executing successful social campaigns throughout the year• Balancing and managing multiple campaigns and stakeholders at all times• Collaborating with industry and service area leads to execute effective, targeted campaigns that enhance our social presence• Keeping leadership and social team informed of engagement opportunities• Encouraging innovation and fostering creative ideas while being adaptable to changes• Sharing relevant news and information about social media with stakeholders, including my perspectives on new social platforms, changes in algorithms, and shifts in strategy.• Being responsible for the end-to-end planning and execution of all social media campaigns, including:o Developing a data-driven, innovative social media strategy informed by research and social listeningo Reviewing and approving all copy and creative assets, ensuring they meet high standards of quality and are optimized for each platformo Building relationships with relevant social media leads to provide them with campaign materials, including plans, content calendars, and creative assets• Making data-driven decisions and providing qualitative analysis on campaign reports from data and analytics. Show less