Marisa Abbott Email & Phone Number

Denver, Co, Us

- Leads the event program including strategy, logistics, pre- and post-show marketing, goal-setting, and lead-tracking.- Manages partner marketing efforts with integration partners through activations such as blogs, webinars, press releases, and more.- Plans webinars including marketing, lead generation, and execution.- Creates briefs for design needs for various marketing initiatives.

Denver, Colorado, United States

- Spearheads end-to-end event operations, including strategic planning, staff registration, promotional campaigns, budget management, sales enablement, meeting deadlines, marketing deliverables, booth design, onsite execution, and lead importing.- Leads pre-show meetings and post-show debriefs with internal stakeholders to discuss and report on event objectives and KPI goals aimed at maximizing brand awareness and lead generation.- Collaborates with the creative team on content development of marketing collateral, landing pages, webinar content, event emails, video, and social media initiatives. - Manages the social media channels which involve crafting and posting content, customer support and community engagement, tracking and analyzing performance, and managing paid advertising campaigns.

- Led client-facing marketing initiatives for 70 accounts that included developing email campaigns, event collateral and signage, and digital advertisements to enhance audience engagement and boost sales.- Utilized WordPress to craft and manage content on digital media kits to elevate clients' media offerings to drive revenue.- Developed comprehensive annual marketing plans and communication calendars for key accounts, utilizing Salesforce to track project tasks.- Conducted annual industry, competitive, and traffic analyses, as well as surveys to provide clients with performance data on their media programs.

- Guided customers through the buying journey which included quoting, product specification, providing valuable product knowledge, and purchasing that resulted in increased revenue.- Managed the inside sales for a territory of dealers and sales representatives, delivering effective customer service and maintaining strong customer relationships.-Collaborated with other departments on marketing materials, shipping and logistics, and fabrics to ensure customers had all relevant details for order fulfillment.

Madrid Area, Spain

- Researched and developed a presentation for Nike board members for new and upcoming fitness trends within the industry.- Recorded and examined European soccer statistics to find the cause and effect variables that change the outcome of a season.- Tracked company branding data for European soccer clients.