Lead the creation and execution of marketing programs for B2B technology start up. Strong background in brand-building and marketing strategy in the customer service sector. Develop and execute day to day marketing activities as well as long term strategies. Gather customer and market insights to inform outreach strategies and generate more qualified leads. Identify effectiveness and impact of current marketing initiatives with tracking analysis, and optimize accordingly. Present ideas and final deliverables to teams, and communicate with senior leader about marketing program, strategies and budget.