Marisa Goyer Email and Phone Number
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Well-rounded FinTech go-getter with 15+ years of success delivering quality projects under aggressive timelines and juggling multiple priorities in a global, matrixed organization. Influential, resourceful leader with superior team building and creative thinking skills including marketing communications, user experience (UX), product management, project management, flow analysis, and design. Detail-oriented, holistic thinker with a passion for great customer experiences.Specialties: user experience, project management, product management, detail-oriented, design, agile, JIRA, Rally, user stories, Confluence, scrum, 3-in-a-box, marketing communications, content writing, disclosures, regulatory, email, digital, mobile, problem solving, analysis, A/B testing, user experience research, voice of the customer, surveys, qualitative, quantitative, cross-functional leadership, credit application and acquisition, account servicing, B2C, promotional financing, customer-centric, innovation, testing, end-to-end experience, credit, fintech, global payments, checkout, e-commerce, fintech, merchants, web, mobile
Secu Credit Union
View- Website:
- secumd.org
- Employees:
- 456
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Sr. Enterprise Program Manager – Consumer DepositsSecu Credit Union Jan 2022 - Present
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Senior Product Manager, Consumer DepositsSecu Credit Union May 2019 - Jan 2022
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Sr Product Manager, Credit Servicing ExperiencePaypal Oct 2016 - Apr 2019• Responsible for E2E product management, leading cross-functional teams on global credit servicing experience enhancements for virtual and card products on web and mobile.• Lead redesign, content writing, build and testing for servicing comms including emails, text messages and statement messaging• Leverage user experience research, A/B testing, NPS surveys, and voice of the customer/call center data to measure success and improve UX • Effectively collaborate cross-functionally with design, content, marketing, legal, dev, Ops, analytics, PMO and lender to ensure all needs are represented in the experience• Document experiences across products and channels to identify gaps/opportunities and act as SME on the E2E credit servicing experience for other orgs, internal and external audits• Key member of PayPal Credit strategic partnership teams in support of multiple issuing bank conversions delivering robust experience and cardholder agreement updates -
Sr Product Manager, Credit Sme & Legal/Bank LiaisonPaypal Mar 2015 - Oct 2016• Liaison with legal team and lender as the credit SME; successfully gained approval for all credit UX updates and launches• Integrated Installments functionality and messaging into largest e-commerce partner, eBay, allowing customers to split payments over 12-36 months• Drove credit account acquisition via PayPal account sign-up to support Super Bowl ad traffic by ensuring presentment of credit value prop • Worked with analytics to develop Qlikview data dashboard for servicing insights• Designed application experiences that seamlessly integrated regulatory requirements in a customer-friendly way
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Product Manager, CreditPaypal Mar 2012 - Mar 2015• Worked with overseas agile dev team to implement quick win functionality for the credit application experience• Developed UX and gained legal/bank approval for Global Credit Expansion to bring Installments offering to consumers and merchants, including Apple• Key contributor to Rebranding of Bill Me Later to PayPal Credit across all company and customer-facing assets• Identified and drove live bug fixes to completion• Assisted with maintenance and user guide for financing portal to allow merchants to set up hosted credit banners on their websites; answered merchant inquiries
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Manager, Marketing CommunicationsPaypal Mar 2010 - Mar 2012• Built a robust A/B test and learn platform with enterprise merchants resulting in 13-20% PayPal share of checkout, 4.5% increase in overall merchant site conversion, and 4-6% increase in sales• Drove numerous cross-functional projects to increase credit availability through PayPal• Spearheaded project to automate a completely manual process of updating and maintaining merchant offer disclosures and terms and conditions – increased operational efficiency and ensured compliance across the merchant network• Led creation, legal approval, and deployment of mobile credit application flow to decrease abandonment• Developed and designed best practices for Distribution Partners
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Sr Marketing Communications SpecialistPaypal Nov 2008 - Mar 2010• Essential member of the core cross-functional team that integrated BML into PayPal and eBay post-acquisition• Conducted user research, flow analysis, and defined technical, compliance and UX requirements to merge the needs of the three companies, while benefiting the consumer• Developed innovative financing messaging to deliver the “on your side” promise to customers, generate revenue during a time of economic downturn and save the business. Implemented several rounds of regulatory, charter and pricing changes to 2,000 merchants, managed site auditors and issue resolution• Managed team of 3 designers and oversaw production of the user experience design process which included merchant mock ups, messaging and creative, shopping and application UX improvements = ~500 rolling projects per quarter
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Marketing SpecialistPaypal 2005 - Nov 2008• Managed branding, compliance, marketing and merchant content for all credit products• Conducted thousands of user experience reviews, created custom mock up presentations, holiday incentive creative and wrote co-branded copy for merchant emails, catalogs, newspaper, radio and tv ads for enterprise clients
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Marketing CoordinatorPaypal Aug 2003 - 2005• Coordinated BML branding, compliance and all marketing and design materials for merchants including custom depictions of BML messaging and products on merchant websites, company logos and stationary• Designed, implemented and maintained secure internal website for sales team and acted as the primary person for sales support and tradeshow coordination• Assisted with all PR and marketing efforts including collateral and video production
Marisa Goyer Education Details
Frequently Asked Questions about Marisa Goyer
What company does Marisa Goyer work for?
Marisa Goyer works for Secu Credit Union
What is Marisa Goyer's role at the current company?
Marisa Goyer's current role is Sr. Enterprise Program Manager – Consumer Deposits at SECU Credit Union.
What is Marisa Goyer's email address?
Marisa Goyer's email address is ja****@****ail.com
What is Marisa Goyer's direct phone number?
Marisa Goyer's direct phone number is 144392*****
What schools did Marisa Goyer attend?
Marisa Goyer attended Elon University.
Who are Marisa Goyer's colleagues?
Marisa Goyer's colleagues are Ian Weager, Wes Girling, William Hernandez, Ploy Chujanata, Lisa O'neil, William Jones, Amor Coppola Bsaiso.
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Marisa Goyer
Linthicum Heights, Md
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