-Accounts included: adidas Y-3, Dries Van Noten, Gabriela Hearst, KITH, LOEWE, Moncler Genius, Raf Simons, Saks Fifth Avenue, TAG Heuer, Thebe Magugu.-Planned, supervised, and executed multi-channel communications strategies for all accounts across fashion, tech, and accessories.-Pitched and secured features and press coverage for major launches, brand initiatives and events for all clients-Oversaw celebrity and VIP relations for selected accounts-Planned and executed seasonal shows for New York, Milan, and Paris including guest attendance, press coverage, front/back of house support, and celebrity outreach.-Managed media relations and provided strategic counsel to clients and teams with regard to opportunities-Defined and analyzed target markets and utilized positioning strategies to define clients’ brand identity-Created new business strategies and pitch back decks -Lead, managed, and developed a full supporting team-Managed all client reporting.

-Managed global long and short lead press -Created press strategies to secure features surrounding brand initiatives and collaborations-Created digital brand strategies to elevate brand presence on social media platforms-Sought and managed in-store marketing initiatives/activations to increase brand awareness and foot traffic to NYC based stores-Sought and manage brand collaborations -Secured and managed celebrity & VIP dressing opportunities-Organized seasonal press previews-Managed all regional store openings and events-Managed budgets for all in store marketing activations and events -Managed all monthly and project based reports

Men's Account Manager for UNIQLO, FRAME Denim, UGG Australia, Hickey Freeman, Samuelsohn and Nick Graham. Project Based clients included: TOMS, ISAIA, REDA, Cadet, Baja East and Elie Tahari. -Oversaw all US long and short lead press -Created strategies to secure features surrounding brand initiatives, collaborations, campaigns and store openings-Created digital brand strategies to elevate brand presence on social media platforms-Secured and managed celebrity & VIP dressing opportunities- Planned and executed presentations and events for NYFW -Organized seasonal press previews-Assisted in regional store openings and events-Managed budgets for all projects and events -Oversaw all monthly and project based reports -Managed 5 PR co-ordinators and freelancers

-Developed and maintained strong relationships with editors and stylists to obtain press coverage and celebrity following-Pitched features and exclusives to national short leads, long leads and online media outlets-Conducted strategic VIP seeding, gifting and celebrity dressing-Supported in partnership and collaboration negotiations-Planned, managed and staffed regional store openings and events -Organized, implemented and recapped seasonal press days for New York and Los Angeles-Oversaw US press for TOPMAN Design runway shows-Handled all credit requests and press reports (editorial, celeb and web)-Managed sample movement and courier logistics -Hired and managed interns