EBAY+ Spearheaded the first-ever integrated campaign for eBay Refurbished to shift perceptions about a misunderstood brand and category+ Intent to purchase was 2x the benchmarks and top of mind awareness increased by 83% year over yearMIXT+ Collaborated with MIXT to give this regional salad chain a voice, elevate the brand through design and get people who liked a product to start loving the brand+ Led the creation of brand guidelines, in-store marketing, digital marketing, toolkit for new store openings, design for new app, homepage refresh, social media playbook and weekly Instagram postsATTENTIVE+ Demonstrated the limitations of old school marketing as a way to highlight the benefits of the world’s #1 text message marketing platform, resulting in a 52% lift in site traffic and 74% ad recallMEYER SOUND+ Partnered with the strategy team to simplify the brand’s unique selling point and create a compelling brand platform idea that resonates in a meaningful way across audiences+ Developed integrated campaigns to elevate the best products in professional audio equipmentSEISMIC+ Re-defined the mission, vision and positioning for the leading sales enablement software in the world, and developed an ownable, humanity-inspired brand identity and website refreshKUSTOMER FROM META+ Oversaw the development of an integrated campaign to showcase how the customer service platform helps business owners do more with lessAlso managed integrated campaigns for Yahoo Fantasy Sports, Bitly, VideoAmp, Pipette, World Market, Redbubble, Responsive, Super, CoachArt and California Coastal Commission.

ELECTRIFY AMERICA+ Partnered closely with the clients to become a trusted extension of their marketing team and provided strategic guidance to influence daily business decisions+ Orchestrated the development of integrated campaigns and organic social content to drive awareness/education/adoption of electric vehicles and usage of EA chargers, while unifying go-to-market plans developed with partner agenciesJSX (formerly JetSuiteX)+ Collaborated with an ambitious team to strategically define a whole new category of flying+ Revamped the logo, plane exterior aesthetic and brand photography, and led campaign efforts to substantially drive both awareness and acquisition of new customersGETAROUND+ Launched a global rebranding effort and its first fully integrated campaign with the production of assets ranging from TV, digital and OOH, all the way down to signage and local market initiativesASANA+ Led a collaborative campaign development process where the agency and client worked in lockstep to co-create an integrated campaign to champion customer storiesSITECORE+ Oversaw the creation of the first integrated global campaign for this ambitious digital experience platform to help it reclaim its rightful leadership position

NATIONAL CENTER FOR MISSING & EXPLOITED CHILDREN+ Inspired a passionate team on 'Runaway Train', an innovative One Show and Clio-winning pro bono project, to reinvent the way we find missing kids using the power of social and technology (https://runawaytrain25.com/)+ At least 20 children nationwide have been reunited with their families and leads increased by 60%LYFT+ Created immersive, surprise + delight experiences in-app by leading a team designing intricate car icons over the maps with supporting in-app content and paid/organic social+ Introduced Rally Mode and St. Paddy’s Day Lucky Mode, unique in-car and app experiences+ Oversaw the content strategy and creative development of holiday-themed paid/organic social postsHULU+ Partnered with the creative and strategy teams to rethink the way subscribers consume ambient background content by creating the 'Puppies Crash Christmas' streaming video to up the ante on the traditional TV fireplace+ #1 most watched movie on Christmas Day, beating out all the holiday classicsAAA // GIG CAR SHARE+ Orchestrated a unique agency opportunity to build a brand from the ground up by partnering with AAA to turn the strategic vision in a business plan into the launch of a new car share service+ Brought every facet of the customer journey to life from the brand positioning, logo, car wrap and in-car experience to the app, website, OOH, digital, paid + organic social, emails and content partnershipsGOTOMEETING+ Managed a strategic and creative B2B rebranding integrated campaign to reposition GoToMeeting to move beyond the meeting and boldly own the modern work spaceSTITCH FIX+ Led the launch of the company's first national brand advertising campaign across broadcast, digital and social channelsAUDI OF AMERICA+ Collaborated with the strategy team to lead 2017 planning initiatives and new project development for the major launches driven by social

First new hire in the mono San Francisco officeTHE NORTH FACE+ Led integrated campaigns supporting TNF’s holiday, grand opening and annual sale efforts+ Managed the VIPeak loyalty program communications to drive more active engagement with and a deeper love for the brandAGENCY NEW BUSINESS+ Partnered with the new business team on strategic and creative development for 3 pitches with teams collaborating between the San Francisco and Minneapolis offices

ACCOUNT DIRECTOR:AIRBNB+ Orchestrated Airbnb's first global campaign in 9 markets with a short film, cinema, digital and social ('Views'​ :60 won a Clio in Cinematography, a D&AD pencil and shortlisted for a Cannes Lion)+ Seized a real-time PR opportunity for Airbnb to save journalists at the Sochi Olympics through social media (winner of 2 Cannes Lions for Cyber and PR in 2014, a D&AD pencil and shortlisted for a Clio)+ Produced a 4-minute film (‘Every Traveler Deserves a Home’) that ran online and in theaters, digital and social+ Elevated the promotion of a free trial offer and launched an Instagram contest with Sundance Film Festival via social/digital INTEL + DELL+ Spearheaded the launch of a 40-minute social film ('What Lives Inside'​) on Hulu by the director of Maleficent, featuring 144 character sketch submissions from fans and starring J.K. Simmons, Colin Hanks and Catherine O'Hara, with a supporting global integrated campaign + Winner of 6 Cannes Lions, a 'People's Voice' Webby and Grand Prize at the New Media Film Festival HYATT REGENCY+ Quickly ramped up this international account and prepared for our first campaign launchQDOBA MEXICAN GRILL+ Led the charge on integrated national campaigns driving awareness for new menu innovations REALTOR.COM+ Drove its first advertising campaign in test markets with TV, radio, digital, outdoor and a social stunt that demonstrated the power of advertising and paved the way for a larger-scale national launchMANAGEMENT SUPERVISOR:BURGER KING+ Oversaw concepting and producing TV and radio in 3 days to drive traffic to restaurants for its 50 cent ice cream promotionYAHOO!+ Launched an unbranded covert online alternate reality game ('Tap Joint'​) to tease Tom Hanks' animated series, Electric City, where glimpses into the show were revealed to players who uncovered cluesAlso managed integrated campaigns for Dial Body Wash, BevMo!, The Cheesecake Factory, Jive Software and University of Phoenix.

AUDI OF AMERICA+ Orchestrated the largest integrated Super Bowl campaign ('Release the Hounds') in Audi history by managing strategic planning across 7 partner agencies, exceeding all metrics of success and producing TV, teaser videos, print, digital, YouTube Channel and social media efforts for the A8+ Led the integrated national campaign launch for the brand’s flagship vehicle, A8+ Supervised the national launch of the all-new A7 across multiple platforms+ Tasked with strengthening relationships with and creating a more effective integration process across 8 partner agencies as lead agency+ Partnered with the Account Directors on developing staffing proposals and budget/scope of work planning+ Mentored, challenged and managed an Account Manager and 2 Assistant Account ManagersCONAGRA FOODS (CHEF BOYARDEE, ORVILLE REDENBACHER'S, SLIM JIM + ALEXIA)+ Extended VB&P’s portfolio of Conagra brands by leading and winning the Chef Boyardee pitch, then running the production of 3 TV spots+ Supervised the production of TV, cinema, print, outdoor and digital campaigns for Orville Redenbacher’s brand, SmartPop, Cheddar, Naturals and Indiana Jones promotional efforts+ Managed the production of a Slim Jim gaming experience on the brand’s website and a supporting digital campaign+ Collaborated with the strategy team on the development of Alexia Foods’ brand foundation and strategic approach, then oversaw the production of TV and print+ Developed an integration process across 5 partner agencies

PRICELINE.COM+ Jointly managed the integration team that pitched and won one of the agency’s largest accounts+ Spearheaded all national broadcast projects including the production of 6 brand and promotional spots starring William Shatner+ Supervised the planning for and production of digital banner, website and campaign extension projects+ Authored creative briefs, strategic POV’s and competitive landscape analyses to identify opportunities to help shift perceptions of the brandSUN MICROSYSTEMS+ Played an integral role in Sun’s first global launch in 3 years by managing digital, print, outdoor, microsite and viral efforts for a number of brand and product campaigns+ Trained and managed 2 Account Coordinators on all daily tasks and responsibilities+ Supervised cross-functional teams on day-to-day projects to ensure communication between departments and that deadlines were met and client expectations were exceeded

MICROSOFT CORPORATION/MSN+ Awarded one of the McCann ‘Employee of the Year’ awards by senior management + Co-managed the global brand TV, print, outdoor and digital efforts in the U.S. and 6 countries+ Led some of the most extensive online campaigns produced by McCann to support the launches of MSN Search, Hotmail, Instant Messenger and MSN Music+ Responsible for the growth and development of an Assistant Account Executive+ Maintained the national advertising budget and provided client reports on a monthly basis

ACCOUNT EXECUTIVE:MITSUBISHI MOTORS+ Effectively worked as an integrated team on a national, high-profile $320 million business+ Co-managed the largest launch in Mitsubishi history with projects including national TV, print and newspaper to support the all-new Endeavor+ Spearheaded all non-launch TV production and edits as Broadcast Liaison+ Managed an Account Coordinator and Intern on all day-to-day projectsASSISTANT ACCOUNT EXECUTIVE:MITSUBISHI MOTORS+ Partnered with the Account Executive to manage the U.S. launch of the Mitsubishi Outlander, ran the shoots and oversaw production of national print, press kits and auto show materials+ Worked on Mitsubishi’s first-ever launch into Canada with print, newspaper, outdoor and radio

ACCOUNT COORDINATOR:AMERICAN HONDA MOTORS (HONDA + ACURA)+ Managed dealership advertising and collateral projects while assisting 7 senior account team members with daily tasks on both accountsACCOUNT GROUP ASSISTANT:AMERICAN HONDA MOTORS (HONDA + ACURA)+ Attended photo shoots and facilitated requests between print vendors and companies requesting images from corporate brochures