Marisa Suarez Email & Phone Number

Golden, Co

-Developed and implemented the social media strategy for LinkedIn for the North America region resulting in an increase in followers and engagement year over year.-Initiated and built out the current process for collecting case studies and testimonials by interviewing clients.-Authored a product ebook and managed the subsequent lead generation campaign producing 132 new leads. Collaborated with local experts and global teams in product management, engineering, and marketing to produce a professional deliverable.-Created and led multiple PPC campaigns on Google and LinkedIn to increase brand awareness, website traffic, and produce leads. -Directed live video production and streaming of technical presentations on LinkedIn Live resulting in leads and increased awareness of Maptek products and solutions.-Developed and led an employee advocacy program for the LinkedIn channel by mentoring Maptek team members and helping them publish posts that build trust in the Maptek brand.-Created and published 7 blogs using SEO best practices resulting in a 41% increase in pageviews from Google organic search results. -Utilized leadership skills to invite a Keynote Speaker to speak to the business yielding positive feedback from team members and management.

Golden, Colorado, United States

-Established and executed the Elko Distance Learning Project which culminated in deepening community ties with Elko, Nevada while boosting awareness of the Maptek brand.-Authored press releases on the Elko office opening and the Elko Distance Learning Project which resulted in 2 published articles in the Elko Daily Newspaper online publication.-Led and supported multiple Maptek webinars from pre-webinar promotion to post-webinar surveys leading to various opportunities.-Authored and published a product ebook collaborating with subject matter experts and global teams. The ebook is still used for marketing collateral for events increasing awareness of the Maptek solution.-Supported the Elko office opening event from logistics to promotion leading to a successful event. Initiated the idea to invite the Mayor resulting in his attendance and additional media coverage.-Created a product infographic by working closely with subject matter experts and the global Maptek design team to produce an exciting visual representation of the product. -Developed, implemented, and managed automated drip email campaigns using Pardot to nurture leads.-Interviewed clients and generated content for landing pages to support the Maptek Hall of Fame initiative boosting customer relationships.

Irvine, Ca

-Produced original and quality written content for multiple clients across various industries, successfully growing their digital footprint-Created eye-catching and innovative headlines as well as body copy-Brainstormed new content ideas and edited content quickly based on client feedback-Researched new topics, markets, and industries dependent on project