Brand, Marketing, Innovation, Sales - that's my wheelhouse.Hispanic - Spanish Speaking, Female, Brand & Marketing Leader. 25+ years experience. Passionate about brands, consumers and teams. The core of my career has been built on addressing consumer needs through breakthrough marketing campaigns, sales activities and compelling brands. My CPG chops were developed during my eleven years at Kellogg where I led the world’s most iconic brands, including Special K, Eggo, Rice Krispies Treats and NutriGrain. During that time, I earned 5 Effie Awards, the pre-eminent award in the industry recognizing effectiveness in marketing. I delivered compelling general market and hispanic marketing campaigns that drove the business and consumer affinity. I launched a wide variety of innovation that is still in market today. I am most proud of the deep consumer insights I uncovered that are still leveraged today.My solid brand foundation enabled me to successfully transition into retail as a senior level leader. My first retail gig was for Meijer, a Midwest Grocery Supercenter where I leveraged my skill set to drive preference and trips in the fast-paced grocery retail category. As VP of Marketing Strategy & Planning, I created communication platforms and programs that drove brand equity and store preference and increased trips and basket size. As VP of Marketing, Promotional Planning & Business Development, I led a variety of businesses including Private Brand, Payment Solutions and H&W. I earned recognition by the Path to Purchase Institute to the Women in Excellence in Shopper Marketing.My move to PetSmart to lead the Proprietary Brands Portfolio was a perfect blend of my brand foundation and my retail knowledge. During my tenure, I delivered incremental topline growth which outpaced national brands, grew gross margin and increased Proprietary Brands penetration. I led a portfolio of 20 brands and 15,000+ skus. Under my leadership, I added 5 new brands expanding our presence across business segments and delivering real consumer value.Today, I'm rolling up my sleeves working on a start-up Craft Brewery. As Chief Brand Officer, I am responsible for all things brand, marketing and promotions. Key Competencies: Brand Building, GTM Commercialization Strategy, Consumer Insights & Analytics, Customer Acquisition, Demand Generation, Digital Marketing, Ecommerce, Performance Marketing, Portfolio Management, SEM/SEO, Social Media, Traditional Media & Marketing.