Marisa Adair Email & Phone Number

Greater St. Louis Area

• Manage online marketing initiatives for up to 10 clients at a time, including marketing communications strategy, advertising and marketing strategies, website development, social media strategy and planning, product launches, company mergers, HTML email blasts, grassroots marketing initiatives, and traditional marketing campaigns• Communicate with clients on a regular basis to discuss their current and upcoming needs• Use project management software to organize and monitor project processes and progress• Create and write weekly status and ROI reports• Manage digital marketing budgets, campaigns, and ads with regards to Google and social media• Manage and assist co-workers on creating and executing social media, advertising, blogging, and marketing campaigns and initiatives. This includes personnel such as: graphic designer, programmer, writer, and more.

Franklin, Tn

• Manage online marketing initiatives for 4 to 5 clients at a time, including marketing communications strategy, website development, social media strategy and planning, HTML email blasts, and more• Communicate with clients on a regular basis to discuss their current needs, project processes, and other important information• Use project management software to organize and monitor project processes and progress• Work closely with management and co-workers on executing needs for clients• Create and write weekly status and ROI reports• Create digital content and copy

Franklin, Tn

• Facilitate relationship and manage needs of client.• Manage and assist co-workers on creating and executing social media, advertising, blogging, and marketing campaigns and initiatives. This includes personnel such as: graphic designer, programmer, writer, and more.• Develop and execute comprehensive marketing plans, strategies, and campaigns• Manage website development and build out, advertising campaigns, social media planning, grassroots marketing initiatives, HTML email blasts, blogging strategies, and more• Communicate with clients on a regular basis to keep discuss their current needs, project processes, and other important information• Write weekly reports for clients on the progress of their projects and campaigns

• Manage all Search Engine Optimization (SEO) efforts by achieving Page 1 or 2 results for top main keywords• Increased Google organic search results by an average of 21% from 2010 to 2011• Achieve approximately 3% conversion rate through Google Adwords (PPC) in 2011• Analyze and interpret all Google Analytics data• Responsible for the effectiveness Google Products feed• Maintain all social marketing outlets including Twitter, Facebook, and blog • Increase new online consumer sales by approximately 10% month-to-month• Manage all advertising opportunities including online and print• Successfully oversaw and launched two new website designs and roll-outs which directly increased sales by 20% within the calendar year• Member of the Management Team• Responsible for acquiring and managing a GSA contract which has since accounted for 25% of new business sales• Facilitate all marketing campaigns, which average 8% conversion rates• Oversee and manage Graphic Designer and Marketing Manager• Write all marketing communications including press releases, weekly email campaigns, website information• Responsible for all promotional opportunities, giveaways, events, and programs• Work closely with lead distributors to acquire co-op marketing dollars• Maintain all marketing collateral, giveways, presentation materials, tradeshow booth• Manage and set-up all tradeshow activities and related efforts• Coordinate and plan all TapeOnline customer event parties• Responsible for managing and forecasting Marketing budget and goals for each year• Work closely with website programmer, sales director, and customer service to ensure website efficiency and consumer satisfaction

• Handle all eMarketing Management Projects which include monthly enewlstters, sales campaigns, company-wide campaigns, PureSafety website management• Manage all advertising opportunities whether online or print• Responsible for Search Engine Optimization projects• Accountable for all marketing events including online seminars, breakfast meetings, tradeshows, company meetings• Manage all public relations activities; writing press releases and securing placement in magazines and newspapers• Sales team support• Maintained all marketing collateral and marketing specialty items• Responsible for PureSafety marketing budget• Handle all marketing research regarding competitors and PureSafety brand awareness

• Responsible for selling $175,000 of radio airtime through sponsorship and event promotions for 2003-2004. Ranked in top 10% of account executives.• Created various marketing packages for local and national clients through event and hospitality promotions• Organized planned, and implemented promotional events which leverage KMPC’s relationship with NASCAR, college football, pro football, and PGA golf• Introduced unique tactics and ideas to achieve client’s marketing goals• Voice used for numerous radio commercials and promos

• Coordinated and organized all corporate sponsored events in terms of working with PR agency, handling all event management and logistical details, organizing press releases, and collaborating with conference organizers and attendees • Attended and participated in marketing events which included assisting the Head of Marketing, setting up meetings, tradeshow booths, and facilitating sales events that followed• Coordinated with sales personnel to secure and set meetings for future potential work following all events• Hired approximately 10 applicants per quarter, averaging 3 interview days per quarter• Participated and aided in all recruiting activities from phone interviews, logistical set-up, hotel organization, planning, and event management • Coordinated and managed all marketing material• Editor-in-Chief of monthly global Celerant newsletter

• Successfully coordinated and planned all Operations, Marketing, Sector, Training, and HR functions for North America (up to 150 people, 15 events per month), which included securing hotel, activities, social events, flights, presentations, and all logistics• Reported to Vice President with responsibility for client servicing, scheduling, benchmarking, research, and creating company and sales presentations• Operated as “Knowledge Manager” for Organizational Effectiveness Stream website, which consisted of managing and updating the site, all files, and fulfilling benchmarking requests • Facilitated and trained employees on Celerant’s internal people processes computer system • Assisted on various SWAT teams in order to complete client research, internal recruiting, key output presentations and sales presentations

Bs, Human And Organizational Development

Activities and Societies: Kappa Alpha ThetaGPA: 3.5 / 4.0, Cum laude, major GPA 3.8 / 4.0

Education record