Marisabel Zegada

Marisabel Zegada Email and Phone Number

Strategic Planner, MIPA @ Raza Ad
cruz, santa cruz, bolivia
Marisabel Zegada's Location
Provincia Ñuflo de Chávez, Santa Cruz, Bolivia, Bolivia, Plurinational State of
Marisabel Zegada's Contact Details

Marisabel Zegada work email

Marisabel Zegada personal email

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About Marisabel Zegada

Accredited Member of the IPA (MIPA), the advertising industry's most visible, robust badge of professionalism.Above all, passionate about human behavior. Decision-making, attention, memory and any insight into the workings of our brains. Having lived in Bolivia, Brasil, UK, USA and The Netherlands helped me develop curiosity, empathy and love for culture.A keen eye for identifying the client´s true challenge. Not afraid of asking the tough questions.Nuanced understanding of the creative process and proven ability to work with creative teams.Comfortable and resourceful working with smaller budgets as well as global brands with large ones.

Marisabel Zegada's Current Company Details
Raza Ad

Raza Ad

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Strategic Planner, MIPA
cruz, santa cruz, bolivia
Website:
agenciaraza.com
Employees:
18
Marisabel Zegada Work Experience Details
  • Raza Ad
    Strategy Director
    Raza Ad Jan 2013 - Present
    Bolivia
    Tigo, Unilever, Mercantil Santa Cruz Bank, Huari, Campos de Solana, Casa Real, Pil Andina.In charge of clarifying the challenges and/or opportunities as well as establishing a clear point of view to meet the client´s objectives. Responsible for the development of brand and comms strategies. At the same time, responsible for providing a long-term perspective for the brand and business growth beyond current projects. Integral part of the creative team, infusing strategic thinking throughout the process. Additionally, aiding in the crafting and selling of ideas.
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  • Brother Ad School
    Professor (Strategic Planning Course)
    Brother Ad School Sep 2020 - Present
    Santa Cruz, Bolivia
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  • Savvy Marketing
    Insight Manager
    Savvy Marketing Nov 2010 - Nov 2012
    United Kingdom
    Unilever, Pepsi, ShellWorked hand in hand with the Head of Insights planning and implementing insight projects for all the accounts of the agency. Managed qualitative and quantitative research studies. Including the co-creation and implementation of "Savvy Shopper Panel". Provided research and strategic support to new business pitches.Developed thought pieces.
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  • Evolution Insights
    Consultancy Project
    Evolution Insights Jun 2010 - Sep 2010
    United Kingdom
    Produced a research study focused in discovering the relationship between in-store stimuli and mothers' perception of food products as healthy options for their children.

Marisabel Zegada Skills

Marketing Advertising Shopper Marketing Consumer Behaviour Marketing Strategy Consumer Insight Integrated Marketing Strategy Insight Generation Digital Marketing Marketing Communications Account Planning Direct Marketing Behavioural Economics Marketing Research Relationship Marketing

Marisabel Zegada Education Details

Frequently Asked Questions about Marisabel Zegada

What company does Marisabel Zegada work for?

Marisabel Zegada works for Raza Ad

What is Marisabel Zegada's role at the current company?

Marisabel Zegada's current role is Strategic Planner, MIPA.

What is Marisabel Zegada's email address?

Marisabel Zegada's email address is mz****@****.com.br

What is Marisabel Zegada's direct phone number?

Marisabel Zegada's direct phone number is +4475485*****

What schools did Marisabel Zegada attend?

Marisabel Zegada attended Hoala, Miami Ad School, University Of Leeds, Ipm - The Institute Of Promotional Marketing, Universidade Da Cidade.

What skills is Marisabel Zegada known for?

Marisabel Zegada has skills like Marketing, Advertising, Shopper Marketing, Consumer Behaviour, Marketing Strategy, Consumer Insight, Integrated Marketing, Strategy, Insight Generation, Digital Marketing, Marketing Communications, Account Planning.

Who are Marisabel Zegada's colleagues?

Marisabel Zegada's colleagues are Andrea Chappuzea, Norka Urioste Joffré, Paola Bohorquez, Pablo A., Claudio Fraiman, Wilson Osinaga, Sergio Chisaka B..

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