AMBITIOUS BRAND & PRODUCT CHAMPION who develops and implements the overall brand and marketing strategy of a company. Improves market growth, penetration, and value by proposing, developing, and launching product lines for globally-based Ecom, department, mass, club, grocery, and drug chains. Leverages proven methodology and frameworks across branding, product development, proposing and launching marketing line extensions and complete product lines. Drives definition of a corporate brand and product offerings based on research of consumer industry trends and end-user needs. Recognized as a global sourcing, logistics and distribution expert, with 10+ years experience developing and importing complete product lines with overseas vendors and manufacturers.Professional strengths and abilities include:* Branding Strategy and Management Expert* Strategic Merchandising & Buying* PR and Corporate Communications* Product Development & Launch* Global Sourcing & Logistics* Customer Journey & Experience* Strategic Partnerships* Event Management* EBITA, P/L and COGS analysis and responsibility