Marisa Johnson Email & Phone Number

New York, Ny, Us

Eden Prairie, Minnesota, Us

• Led prospect and member marketing for Level2, UnitedHealthcare’s first condition-specific health plan and specialty care. Responsible for affecting health plan enrollment and specialty care participation through a consumer-first healthcare brand.• Developed marketing system strategy for the ASO book of business, resulting in a 90%+ consent rate to Level2 Specialty Care.• Served as marketing lead for Level2’s largest clients, UnitedHealth Group and FedEx.• Collaborated with Product, Tech, Growth, and Operations leaders to execute business objectives, including transitioning members to new wearable devices and rolling out new care frameworks.• Oversaw marketing operations and marketing automation (Salesforce Marketing Cloud). In 2021, I introduced an agile process that shaved weeks off of lead time and significant costs. In 2022, we executed over 500K member experience touches, with open and click rates 147% and 73% higher, respectively, than healthcare industry benchmarks.• Revamped level2.com x2, increasing visitor time on page by ~20% each time through more compelling site navigation and content. • Managed three direct reports spanning marketing operations and ASO client account management.

Minneapolis, Minnesota, Us

• Led DTC growth marketing and designed integrated marketing campaigns, increasing monthly new users by 28%, monthly active users by 15%, stickiness by over 125% YoY; fostered relationship with Apple, resulting in App of the Day recognition 4x in 2020.• Launched paid acquisition efforts, including app campaigns on Google and Apple and strategic media buys. Generated over 150K installs at 1.5x ROI.• Launched new coaching and therapy services, growing to 10K premium users in <6 months.• Led 6-month Covid-19 campaign, resulting in 4x daily new users, 2x daily active users.• Designed user growth tracker, designed new growth experiments to accelerate funnel, and presentedresults and insights to senior leadership weekly.• Collaborated with product managers to devise sophisticated, multi-step, multivariate campaigns, frombrief development and audience segmentation to channel-optimized copy and conversionmeasurement. Open and click rates consistently exceeded industry benchmarks.• Managed brand partner relationships and campaigns for Aly Raisman, the Chicago Bulls, WWE, andothers; prospected new relationships by initiating conversations with key targets.• Wrote press releases and conducted media outreach in collaboration with UnitedHealth Group PRteam, resulting in 100+ earned media mentions and hundreds of millions of impressions.

Minneapolis, Minnesota, Us

• #2 marketing hire: Led rebrand effort from Pacifica to Sanvello and worked closely with the CMO to launch all marketing from the ground up, including brand messaging, website, blog, social media.• Helped develop key banner employer relationship with Apple, from proposal decks and onboarding guides to webinar programs and engagement campaigns—directly contributed to engaging 10% of employee population in <9 months.• Implemented marketing tech stack, including Braze, Branch, and Google Marketing Platform.• Defined Marketing department objectives and KPIs, monitored campaign performance, introduced reporting with Google Data Studio, and adjusted based on learnings.• Managed Sanvello blog and social media channels to make powerful first brand impression and generate quality content for engagement and SEO.• Collaborated with Sales team and marketing colleagues at UnitedHealth Group, UnitedHealthcare, and Optum to create messaging matrix and effective B2B marketing collateral.

Plano, Tx, Us

• Pioneered integrated marketing at publicly traded B2B clinical collaboration software company that enabled safer patient care at the nation's top hospitals and health systems.• Built and executed social media strategy: Grew social community to 30K+, earned account verification, and generated over 10M impressions and 100K clicks.• Created lead generation content (white papers, case studies, videos, etc.) that were among the most effective in the company: Contributed 9K B2B leads and over $11M in pipeline revenue.• Produced weekly blog posts: Positioned Spok as thought leader in the space, doubled unique pageviews to account for 10% of all website traffic and increased time on page by 20%.• Developed core brand messages to the market, including executive messaging and clinical positioning• Managed six-figure digital marketing budget and all social media, SEO, and SEM initiatives.• Leveraged marketing automation (Pardot), attribution (Bizible), customer relationship management (Salesforce), and various digital marketing tools to execute campaigns and measure success.

Plano, Tx, Us

• Developed and executed social media strategy for domestic and international presences—increased engagement by over 300% YOY 2014-2015.• Consistently created successful organic and paid social media campaigns on LinkedIn, Facebook, and Twitter that supported brand awareness and lead generation, and built and shared reports of campaign success/ROI.• Managed paid search and remarketing efforts on Google AdWords.• Maintained Spokwise Healthcare Blog—ghostwrote and promoted 50 posts annually.• Coordinated biweekly webinars on Spok solutions and industry trends to support lead generation—webinars contributed $2M in open opportunities in 2015.• Utilized Salesforce and Pardot to manage relationships, monitor campaigns, and send direct email marketing.• Crafted news releases, email communications, ad copy, and other marketing collateral to spur action.• Produced short marketing videos featuring Spok customers and staff from initial concept to final cut.

Plano, Tx, Us

• Developed and executed social media strategy for domestic and international presences.• Managed paid social media advertising budget.• Designed social selling strategy for sales teams and created social sharelines for marketing collateral and events.• Coordinated webinars on Spok solutions and industry trends to support lead generation.• Utilized Salesforce and Pardot to manage relationships, monitor campaigns, and send email communications.• Managed Mobility in Healthcare Blog: devised editorial calendar, ghostwrote posts, and promoted internally and externally.• Crafted news releases to spread the word about the success of organizations that recently implemented Spok solutions.• Led market segmentation project to better understand and target key buyers.

Chicago, Illinois, Us

• Produced several departments of Healthcare Executive magazine (circulation of 40K+ hospital and health system leaders) and assisted in editing magazine cover to cover.• Co-led content and graphics teams to complete redesign of ache.org and led social media task force.• Wrote, edited, and published collateral for a variety of audiences, including the C-suite newsletter.• Served as project manager for news releases, awards, programs, and scripts for ACHE’s Annual Congress on Healthcare Leadership (5K+ hospital and health system leader attendees).

Chicago, Il, Us

• Produced several spot and enterprise stories every week on sustainable transportation (focusing primarily on the Chicago Transit Authority), some of which were picked up by local and regional publications.• Shot original video and photos and designed graphics to illustrate stories.• Directed editorial budget, web content presentation, and social media as Medill News Service web producer.

Chicago, Il, Us

• Assisted with event registration and logistics coordination for the ADA’s Annual Session (27,000+ attendees).• Created, updated, and proofread complex spreadsheets and documents.• Managed operations of the ADA’s Chicago Hotel Program.

Sioux Falls, Sd, Us

• Helped prepare Sanford Health’s new post-merger website (merged with MeritCare in 2009, website completed in spring 2011) and assisted in “war room” during launch.• Utilized project management software and web content management systems to track and complete website maintenance.• Managed all online newborn postings, including communication with new parents, and revised information release forms to fit new website.

Washington, District Of Columbia, Us

• Led tours of the U.S. Capitol for North Dakota visitors and friends of the Senator, revamped tour guide documents for current and future interns.• Crafted news releases and communicated with North Dakota media.• Attended committee hearings and educational briefings, composed informative memos for staff.

Master Of Science - Ms, Journalism, Media, Integrated Marketing Communications

Bachelor Of Arts - Ba, Journalism, Mass Media Communication