Marisa Leung Email & Phone Number

San Jose, Ca, Us

San Luis Obispo, California, United States

Sunnyvale, California, United States

• Conducted comprehensive website audit identifying key UX improvements and conversion rate optimization opportunities, utilizing heatmaps, best practices, and Hotjar insights• Performed detailed SEO audits to analyze top-performing keywords and identify top competitor websites, leading to targeted content updates• Produced, directed, and edited a high-performing video for National Intern Day utilizing Camtasia• Monitored and reported on key social metrics such as impressions, engagements, and engagement rate, enabling data-driven decision-making to enhance campaign effectiveness

San Luis Obispo, California, United States

• Devised a comprehensive marketing strategy, including branding, content creation, analytics, email marketing, marketing research, and social media• Manage a content calendar, leading all digital marketing content, content deadlines, and projects• Collaborate and communicate with 5 other teams (Leads, Design, Multimedia, Events & Experience, Finance)• Launched a brand new Instagram series, titled ux.edu, that seeks to educate on various UX topics• Achieved an event turnout of over 130+ people and 20+ competing teams, the most the event has ever had

San Luis Obispo, California, United States

• Spearheaded a new LinkedIn video series showcasing the winning apps from UX Fest SLO’s 2022 Prototyping Competition, named “Showtotype”• Collaborated with marketing officers and directors to copywrite content for the "Dissect" series on Instagram - a series dissecting the user experience and design principles of popular apps such as BeReal, Venmo, and Pinterest• Pitched information session presentations to various classes to promote the event

Santa Clara, California, United States

• Developed and implemented new and effective marketing campaigns through promotions, email, and events• Identified target audiences to craft purposeful email marketing campaigns• Created, designed, and shot engaging social media content including photos, short form video content, and fliers• Assisted in managing and updating company database and customer relationship management systems (CRM)

• Developed a marketing strategy and content calendar with a focus on current Honors students• Manage the Honors Instagram and design eye-catching promotional content, posted weekly• Create Instagram reels of Honors events to showcase and advertise the Honors Program• Meet with the team weekly to communicate action plans, contribute creative ideas, and discuss strategies

• Founded a small crochet business selling handmade custom crochet creations• Gained experience in content planning, social media, packaging, and building a brand• Manage an Instagram account, @crochetoro, with 1000+ followers, creating, designing, and marketing regularly scheduled content• Cultivate positive customer relationships with word-of-mouth referrals

• Planned, led, and executed a quarter-long mentorship program for first-year students• Conducted board training presentations for the mentorship program, including mentoring best practices and weekly topics• Recruit new members through running booths, spreading awareness, and presenting in classes• Organize and plan bonding engaging events for board members and the club

• Conducted SEO research on best practices and tools to help kickstart an SEO strategy• Tracked and analyzed data on 4 platforms (LinkedIn, Google Analytics, Google Search Console, Google Forms) to measure website and social media performance• Updated marketing collateral to a new look and feel to create a strong and uniform brand identity• Utilized strong attention to detail to assist in the production, designing, writing, and editing of an internal quarterly newsletter, sent to 200+ employees• Screened 300+ resumes, emailing and calling candidates and scheduling interviews to source the best talent for open roles

• Collaborated with a team of 6 to create a newsletter that won 1st place in the 2022 National Collegiate Honors Council (NCHC) Honors Newsletter Competition, in the Student Electronic Category• Executed and wrote 2 articles for the historically award-winning University Honors Newsletter• Interviewed, researched, and gathered content to put together articles• Communicated and collaborated with other leads to generate ideas, content, and photographs

• Executed and led the club's mission of promoting academic excellence and community service• Created the agenda for 40 club meetings with a focus on member engagement • Coordinated tasks and worked closely and collaboratively with a team of 7 officers and 1 advisor• Spearheaded fundraisers to support various causes affecting our community

• Organized and planned volunteer opportunities for 100 club members with high turnout• Reached out to event organizers and collaborated with other clubs for volunteer and social events• Conducted surveys to collect and analyze data on member preferences and interests

Bachelor Of Business Administration - Bba, Business Administration And Management, General

Activities and Societies: University Honors Program, Multicultural Business Program, Cal Poly American Marketing Association (AMA), UX.

Education record

Activities and Societies: Valedictorian, California Scholarship Federation (CSF) President, California Scholarship Federation (CSF) Event.