Marisa Luciano Email & Phone Number

United States

Product Manager for the licensed categories of Apparel, Accessories, & Lifestyle for Men’s, Women’s, & Kids.

Greater Chicago Area

•Managed and developed Licensed Brands such as Calvin Klein, Tommy Hilfiger, Levi’s, Cole Haan, etc. along with Private Label brands within Men’s and Women’s accessories.•Drove strategic initiatives with Design each season across multiple retail partners. •Constantly collaborated internally with Sales, Sourcing, and Packaging.•Negotiated costing, managed BOM, and implemented quality standards per brand.•Traveled internationally for product development trips. •Maintained… Show more •Managed and developed Licensed Brands such as Calvin Klein, Tommy Hilfiger, Levi’s, Cole Haan, etc. along with Private Label brands within Men’s and Women’s accessories.•Drove strategic initiatives with Design each season across multiple retail partners. •Constantly collaborated internally with Sales, Sourcing, and Packaging.•Negotiated costing, managed BOM, and implemented quality standards per brand.•Traveled internationally for product development trips. •Maintained strong international factory relationships with Teams Meetings and daily email communication.•Created calendar seasonally and maintained strong relations with Licensors. •Lead consumer focus groups and analyzed sales data to build strategic product lines each season.•Presented and recommended product lines to Retail Buyers.•Streamlined new processes within Design, Sales, Sourcing, and Merchandising teams.•Managed, developed, and trained Merchandisers and Assistant Merchandisers. •Participated in Leadership classes lead by the Company’s Senior Strategic Advisor. Show less

Greater Chicago Area

• Developed, managed, & merchandised specific brands assigned to area of responsibility. This includes managing the product development lifecycle from concept to completion. • Collaborated internally and externally with design, sales, retail partners, and licensors to analyze and create commercially successful and brand appropriate product.• Worked closely with Sales to enhance understanding of targeted consumer groups, competition, and retail distribution.• Helped guide the Design… Show more • Developed, managed, & merchandised specific brands assigned to area of responsibility. This includes managing the product development lifecycle from concept to completion. • Collaborated internally and externally with design, sales, retail partners, and licensors to analyze and create commercially successful and brand appropriate product.• Worked closely with Sales to enhance understanding of targeted consumer groups, competition, and retail distribution.• Helped guide the Design team to create saleable products that fit into customer specific needs based on current selling trends seen in the market.• Analyzed past figures/trends to anticipate future needs for product assortments along identifying new business opportunities. • Collaborated closely with Design team on raw material selection and line architecture.• Ensured financial goals were met by partnering with sales team to establish target first cost and initial margin goals with suppliers, designers, and sourcing team. • Managed daily communication with overseas factories to negotiate costing and new products.• Partnered with the Packaging team to develop brand appropriate concepts.• Managed workflow to meet development calendar deadlines and ensured timely delivery of samples along with coordinating the approval processes with all Licensors.• Participated and presented concepts and finished product lines to customers, senior management, sales, and licensors.• Worked closely with Design and Sourcing on finalizing production tech packs, samples, and costing once styles have been adopted for production.• Managed the data entry of the product through Product Lifecycle Management (PLM) software.• Traveled overseas to visit factories and develop seasonal lines• Managed, developed, and trained direct report Show less

Hoffman Estates, Illinois

•Drove sales, margin, and product strategy within Precious Metals Jewelry department for Claire’s North America, Claire’s Europe, and Icing brands that accounted for $50 million annually. •Analyzed sales and marketplace data to identify business opportunities. •Met weekly with VP to implement and action strategies to continuously improve business. •Managed all aspects of assortment building such as product placement, purchase orders, product development, product approvals, and… Show more •Drove sales, margin, and product strategy within Precious Metals Jewelry department for Claire’s North America, Claire’s Europe, and Icing brands that accounted for $50 million annually. •Analyzed sales and marketplace data to identify business opportunities. •Met weekly with VP to implement and action strategies to continuously improve business. •Managed all aspects of assortment building such as product placement, purchase orders, product development, product approvals, and pricing strategy. •Established and maintained strong vendor relationships while discovering new product fitting for the Claire’s brand.•Worked cross-functionally with Planning and Allocation to establish monthly open to buy.•Managed and trained Assistant Buyers. Show less

Hoffman Estates, Illinois

•Ring Category Buyer within Fashion Jewelry Department, covering 20% of total department business.•Collaborated with Buyer and Planner to strategically build assortments monthly. •Prepared and analyzed reports to action business strategy on a weekly basis. •Managed and maintained all vendor communication, costing, and product approvals.•Presented assortments and big ideas in front of Senior Management and CMO.•Worked cross-functionally with Ecommerce, Packaging, Allocation… Show more •Ring Category Buyer within Fashion Jewelry Department, covering 20% of total department business.•Collaborated with Buyer and Planner to strategically build assortments monthly. •Prepared and analyzed reports to action business strategy on a weekly basis. •Managed and maintained all vendor communication, costing, and product approvals.•Presented assortments and big ideas in front of Senior Management and CMO.•Worked cross-functionally with Ecommerce, Packaging, Allocation, and In Store Presentation. Show less

Chicago, Illinois

Established in-depth knowledge and ownership of the business by successfully maintaining the brand’s image, utilizing service selling strategies, and exceeding sales plans. Conducted monthly trainings, established an outstanding clientele, completed and upheld visual merchandising standards, and built a strong successful relationship with retail partners. Lead by example and partnered in managing a team of 20 associates. In communication weekly with Account Executives, Planners, Directors, and… Show more Established in-depth knowledge and ownership of the business by successfully maintaining the brand’s image, utilizing service selling strategies, and exceeding sales plans. Conducted monthly trainings, established an outstanding clientele, completed and upheld visual merchandising standards, and built a strong successful relationship with retail partners. Lead by example and partnered in managing a team of 20 associates. In communication weekly with Account Executives, Planners, Directors, and Coordinators. Show less