Marisa Korytko Email & Phone Number

Reporting to the Chapter Executive Director, I lead our chapter's marketing & communications objectives, which delivers against Concern & Awareness goals while supporting the full mission of the organization. My position is largely responsible for maintaining concern about the disease and increasing awareness of the Alzheimer’s Association by garnering local editorial news coverage. I am an adept storyteller, highlighting those living with the disease and their caregivers, as well as local researchers. I champion our Executive Director as a go-to resource for local health stories. In addition to media relations, I am responsible for the following: paid advertising efforts, including print, broadcast and online channels; social social strategy and execution (both organic & paid); graphic design needs, including creating programmatic flyers and collateral for events, such as our annual Gala; and updating and maintaining owned channels, such as our chapter website, e-newsletters (weekly and monthly).I proudly received the Capital Region MarCom Award for Media Relations (Regional, non-profit) for coverage around our Walk to End Alzheimer's in 2022.

New York, Ny, Us

I helped lead the team supporting Amazon's internal retail communications team on integrated PR plans to promote the company's customer experiences and drive awareness of product and service offerings in the U.S. Specifically, I oversaw PR efforts around hardlines and consumable products sold by Amazon and certain services, such as AmazonFresh, with an emphasis during tentpole moments, including Holiday and Back-to-School. Campaigns of note were our Delivering Smiles holiday campaign with Dax Shepard in 2018 and an influencer-led campaign around Mother's Day in 2019.Prior to working on Amazon, I spent 4.5 years managing a team working on Post cereal brands, including Honey Bunches of Oats, Pebbles, Golden Crisp, Alpha-Bits, and Honeycomb. From conceiving the plan and working with various IMC teams to ensure we met the brand's objectives, I lived in the world of cereal - and loved it. I managed a consumer sampling campaign at Grand Central Terminal, a unique YouTube integration with Snoop Dogg, a community-driven public arts program with Fruity Pebbles, and numerous new product launches, using tried-and-true media tactics. I also worked on the Golden Crisp social media editorial calendar and brainstormed fun ways for Sugar Bear, the cereal's mascot, to engage with fans.I also worked on another Post Holdings brand, PowerBar. The "old g" of energy bars, my team helped drive media attention for new products, as well as for the brand's overall repositioning. We helped conceive of and execute the brand's "Clean Start" campaign featuring Ryan Lochte, which garnered more than 775 million earned media impressions (almost 7X the number of people who watched Super Bowl LI).

New York, Ny, Us

I was responsible for the execution of PR plans and the day-to-day account activities, including media pitching and media relations, event planning/vendor relations, writing press and client materials, conceiving and executing social media programs, and overall client satisfaction. I managed Account Executives and Account Coordinators and was often called on to develop and present new business proposals. Client accounts included Angie's Artisan Treats, Chef Francois Payard, Chile Olive Oil, Stew Leonard's Fresh-Farm Grocers, Wolfgang Puck Sauce, Zwilling J.A. Henckels, Denizen Rum, DISARONNO Liqueur, Mariposa Liqueur and PAMA Liqueur.Account activities included: PAMALYMPICS (bartending trade competition), PAMA Consumer Media Cocktail Class, DISARONNO Tales of the Cocktail consumer-facing events, Chile Olive Oil three-city tour with Chef Todd English, Mariposa seven-city launch, restaurant opening of Francois Payard's FP Patisserie on the Upper East Side.

New York, Ny, Us

Hi-Impact works to develop and implement strategic public relations and marketing campaigns for clients, including media pitching and media relations, event planning, writing press materials and developing social media strategies. I proactively created and executed succinct pitches to secure national and regional media coverage (print, magazine, television, radio, major blogs). The majority of the client accounts I worked on were lifestyle/consumer goods.Clients included: DonQ Rum, BlackBeard Spiced Rum, At Heart (healthcare consumer product), and Soxxy (fashion accessory line).

Us

I was in charge of securing national and local media coverage for clients by creating media lists and pitching appropriate beat writers/reporters. I designed and executed creative and effective story pitches, as well as wrote and edited press materials. I worked with reporters at top tier national publications, including The New York Times, Daily News, New York Post, CNNMoney, Arizona Republic, Miami Herald, Dallas Morning News and many others. DJC represented a variety of clients, including corporations, non-profit agencies, educational institutions and healthcare entities.At this position, I became very interested in social media and how to incorporate those strategies into my clients' media plans.

Primarily, I represented the baseball club and introduced players at local community events. I also wrote weekly press releases for promotional and community events, created and edited the team's Mid-Season Review, monitored media coverage and maintained the Web site.

I promoted the station at events and interacted with kids and parents on-site. I also wrote commercial spots for radio broadcast. On the public relations side, I wrote press releases on upcoming events and was in charge of updating/maintaining the Web site.