Marisa Patterson work email
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Marisa Patterson personal email
Welcome to my world! I'm a seasoned communications pro with eight years of agency and in-house experience, specializing in QSR and CPG PR. Passionate about getting the brand story *right*, engaging audiences in new ways and driving results through traditional earned media.
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Senior Account ExecutiveResplendent Agency Oct 2023 - PresentAustin, Texas, Us -
Communications ManagerTorchy'S Tacos Sep 2021 - Jul 2023Austin, Texas, Us• Develops and executes innovative communications strategies to support business goals, maximize brand exposure, increase traffic and sales, and deepen community relationships, leveraging earned and owned channels and brand partnerships• Facilitates local and national media opportunities, providing proactive recommendations to drive awareness and preparing spokespeople for interviews• Writes media and messaging materials, including press releases, message points, product information, executive bios, event books, briefing documents, presentations, bylines, award submissions, etc.• Fosters key media relationships, creating media + influencer lists, pitching, scheduling and staffing media opportunities• Attends new store openings, media events, community events and others to represent the brand and host media• Regularly analyzes and reports results to key stakeholders to demonstrate success and improve ROI• Participates in Marketing, cross-functional and agency meetings and works closely with stakeholders across the company to execute successful communications campaigns -
Account Strategy ManagerPraytell Jul 2021 - Sep 2021Brooklyn, Ny, Us -
Senior Account StrategistPraytell Nov 2019 - Jul 2021Brooklyn, Ny, Us• Led key consumer accounts for Karbach Brewing Co., Sprinkles, Golden Road Brewing Co., Brisk Zero Sugar and others• Executed a range of media tasks including pitching, media list creation, press release and media alert drafting, and event support• Managed proactive and reactive "newsjacking" media moments to tap into trending and viral happenings • Developed relationships with key media for impactful coverage opportunities• Handled crisis comms management including drafting proactive and reactive messaging, media response coordinating, community management• Acted as manager & mentor for Austin-based interns and junior employees, and conducted monthly check-ins, performance reviews, general mentorship and team building
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Account StrategistPraytell Nov 2018 - Nov 2019Brooklyn, Ny, Us• Managed national & Texas-based brand accounts including Tito's Handmade Vodka, Zappos, Karbach Brewing Co., Schlotzsky's, and Brisk• Led the creation of media lists, media pitches, press releases, crisis communications strategies, and 360° public relations plans• Conducted media outreach around campaign initiatives and worked to build media relationships with key industry reporters• Drafted and facilitated call agendas, took notes during calls and handled meeting recaps + next steps• Led coverage tracking, reporting, and ROI presentations to clients
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Junior Account StrategistPraytell Feb 2017 - Nov 2018Brooklyn, Ny, Us• Supported teammates with PR and social media asks including campaign research, media relations, media list development, coverage tracking, reporting and community management
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Community Manager InternSocial Summer Camp Sep 2016 - Dec 2016Austin, Us• Wrote content & handled community management for six clients’ Facebook, Twitter & Instagram accounts• Utilized Google Adwords and Wordstream to monitor PPC campaigns• Utilized Ads Manager to create and maintain Facebook ads• Created social media reports using Google Analytics, Business Manager and Google Adwords -
Seo Writing InternVolusion, Llc Mar 2016 - Aug 2016Austin, Texas, Us• Conducted keyword research & wrote H1 tags, meta description tags and content for SEO• Implemented H1 tags, meta description tags and copy into website using HTML• Researched and wrote blog posts for over 20 different clients covering various industry topics•Wrote digital content for clients' product and category pages to enhance SEO• Created reports using Google Analytics data & used Social Report to create social reports -
Social Media Marketing InternWick Marketing Nov 2015 - Mar 2016Austin, Texas, Us• Created social media content for Wick Marketing and six clients' Twitter, Facebook, Pinterest, Google+ and Instagram using relevant tools such as Hootsuite and CoSchedule• Created ad content for Facebook Ads on client social media platforms • Researched, wrote and published blog posts for the Wick Marketing website
Marisa Patterson Skills
Marisa Patterson Education Details
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The University Of Texas At AustinPublic Relations
Frequently Asked Questions about Marisa Patterson
What company does Marisa Patterson work for?
Marisa Patterson works for Resplendent Agency
What is Marisa Patterson's role at the current company?
Marisa Patterson's current role is Hospitality PR at Resplendent.
What is Marisa Patterson's email address?
Marisa Patterson's email address is ma****@****cos.com
What schools did Marisa Patterson attend?
Marisa Patterson attended The University Of Texas At Austin.
What skills is Marisa Patterson known for?
Marisa Patterson has skills like Social Media, Writing, Facebook, Seo, Blogging, Public Relations, Copywriting, Google Analytics, Social Networking, Facebook Ads, Customer Service, Press Releases.
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