Marisa Porter, Mba Email & Phone Number

Denver, Co, Us

Edmonton, Alberta, Ca

Assist brands and retailers with branding, data and strategy planning.- Build start-to-finish marketing strategy planning – including search, e-comm, digital, social, and merchandising to meet specific business KPI’s and goals (awareness, conversion, sales, revenue, and retention).- Form actionable insights and recommendations leveraging data sources inclusive of Google Analytics, social platform tracking metrics, consumer databases (Nielsen and IRI scan and panel data), and proprietary customer internal shipment and financial databases.- Develop and implement innovation pipeline strategies as well as go-to-market strategies that fuel sales and revenue goals.- Analyze and implement best in industry brand procedures and standards

Denver, Colorado, Us

- Analyzed and reviewed past brand performance, marketing, and promotional programs with synthesized results in board ready deck.- Developed and executed 2H 2023 marketing plan - including national and regional media strategies, customer specific programs, national and regional couponing opportunities, rebate programs and social media recommendations.- Management and consolidation of 3 primary agencies – implemented monthly media reports with key KPIs.- Updated full brand positioning and messaging.- Website analysis with SOW/RFP for both a rapid/partial and full refresh, including implementation of optimizations. - Implemented consumer research procedure prior to all new product launches – including finding vendor, onboarding, developing criteria and QNR and determine go / no go decision.

Edmonton, Alberta, Ca

- Assisted in launching new-to-category premium innovation – worked cross functionally with R&D, Sales and Finance to optimize product, pricing and packaging based on margin and store requirements.- Launched go-to-market plan and created collateral for Sales Team; including pricing, financial recommendations and competitive analyses.- Led marketing department pricing recommendation for portfolio-wide pricing increase based on increasing input costs, competitive pricing and channel dynamics (eComm vs. brick-and-mortar).- Managed relationship with corporate social responsibility partner, Best Friends (a non-profit pet rescue), including joint content creation and monthly product donations. Donation process involved coordinating with operations, finance, sales and external partners to ensure legal compliance and on-time deliveries.- Streamlined marketing department monthly internal brand and competitive data reports – developed template utilized by marketing team.

Boulder, Co, Us

- Built annual marketing plan and budget based on strategic objectives of awareness and trial. Annual planning includes digital media, programmatic, social, shopper marketing, PR, CRM, e-commerce and Amazon and specific target KPI’s for each segment- Managed brand strategy team; including an associate brand manager and consumer relations specialist to ensure strategic and consistent brand messaging across all platforms - Manage and lead all packaging and product redesigns and relaunches - Lead agency management

Boulder, Co, Us

- Lead creation and managed a direct-to-consumer brand store- Executed brand strategy and growth initiatives across all marketing platforms (social, search, programmatic, and shopper) to drive brand awareness and trial- Hired and onboarded new consulting teams to ensure resource efficiencies and budgeting; consultants included designer, Amazon technical expert, and UX technical expert- Built consumer facing and internal organization corporate social responsibility programs

Boulder, Co, Us

Manage and expand confections business- Create confections annual operating plan including determining growth targets by segment with breakouts for gross sales, net sales and gross margin- Develop and lead confections P&L management which consists of yearly target development, monthly KPI reviews, and assisting in quarterly volume reforecast process - Developed and presented brand plans to Justin's and Hormel executives. Brand plan included historical review, industry review, new innovations, and trial driving and volume driving initiatives- Lead cross-functional team including operations, R&D, engineering, and creative to launch new product product innovations to increase market penetration and share of shelf- Developed multi-year sweet treat innovation pipeline including brand extensions and new platforms using consumer research, operational capabilities and syndicated databases

Stratham, New Hampshire, Us

- Developed a new strategic brand positioning, including a go-to-market strategy, and graphic redesign for the third largest Lindt business - Presented future brand plans including line extensions, product innovations, advertising, and promotional plans to Swiss Group Management including President of the Board, Global CEO and Global CMO as well as the US CEO and Vice Presidents- Manage brand P&L and brand budgets including allocation of consumer promotion, public relations, social media and packaging tooling spend - Work with media and creative agency to develop comprehensive awareness and trial driving digital and mobile program to drive brand impressions and lift in purchase intent

Stratham, New Hampshire, Us

Acted as a temporary Associate Brand Manager for the LINDOR brand, working both on seasonal and everyday products. Internship projects included:- Analyzed the impulse portfolio using the Nielsen Database, Dunnhumby, and stakeholder interviews to determine key customers and target audience; resulted in recommendations for new product placement, key strategic product changes and new packaging - Researched past sampling events and interviewed key stakeholders to determine point of sale display and inventoried product system - Organized and managed the launch of LINDOR Sea Salt point of sale displays

Portsmouth, Nh, Us

Sentient Decision Science is a behavioral science and market research consultancy. Sentient works with Consumer Packaged Goods Brands, Financial Service Firms, Consumer Electronic Brand and Retail Brands. My responsibilities here included: - Managed cross-functional team for a national consumer packaged goods segmentation study, after which the brand altered their marketing campaign, promotions and product packaging size, liaising between the client and necessary partners- Analyzed quantitative conjoint consumer preference data on a national CPG brand to determine the brands’ competitive advantage; resulted in client improving targeted marketing strategies and brand increasing market penetration - Presented quantitative and qualitative analysis results with indicated client actions to high level company CMO's and Directors

Portsmouth, Nh, Us

Sentient Decision Science is a behavioral science and market research consultancy. Sentient works with Consumer Packaged Goods Brands, Financial Service Firms, Consumer Electronic Brands and Retail Brands. My responsibilities here included: - Analyzing quantitative data using cross-tab analysis and frequency tables to create presentations supporting project deliverables for clients- Partnering with university marketing departments on recruitment strategies for junior level positions- Negotiated pricing with focus group facility vendors and online panel vendors to obtain the lowest prices to ensure high project profit margins

Cranberry Township, Pennsylvania, Us

Cranberry Township, Pennsylvania, Us

Certificate, Digital Marketing

Mba Candidate, Marketing

Bachelor Of Arts, Economics

Bachelor'S Degree, Economics

Education record