-Directly collaborates with Fortune 500 Industry Clients, delivering comprehensive discussion guides, topline reports, and full reports to drive strategic insights.-Leads diverse research activities through moderation, including focus groups, 1:1 interviews, and community boards, employing a whole-human approach to ensure authentic responses.-Fosters a positive company culture and contributes to overall business performance through exceptional client service and reliable project management.-Manages portfolios exceeding $6M, executing 10+ industry-standard research methodologies including: competitor analysis, drivers analysis, dynamic dashboard build-outs, brand opportunity identifier analysis, segmentation, copy testing, media campaign and creative testing, brand equity and reputation tracking, and more to deliver impactful results.

- Conducted in-depth market analysis of Singapore through 5 qualitative interviews and secondary research analysis using Euromonitor Passport databases - Leveraged market analysis to build market entry strategy for Swedish plant-based food-tech company into the Singapore market - Presented strategy recommendations that included mode of entry, and country-specific digital marketing strategy to C-level client leadership

-Conducted in-depth primary research with large and medium sized customers using qualtrics to understand brand positioning within frozen pasta category-Analyzed data using SPSS and Excel and leverage analysis to create depth recommendations for brand repositioning and product strategy within frozen pasta category-Created and presented marketing campaign to senior executives based on the analysis

-Leveraged qualitative interviews to target segments and build recommendations to deliver to the CEO-Used Claritas Prizm to get in-depth knowledge of targeted segment and common characteristics to develop customer persona-Conducted in-depth industry and competitor analysis using JTBD framework for an E-Commerce Video Chat Client-Recommended positioning strategy and developed marketing mix campaign to drive consumer adoption strategy

-Develops ideas on events and gatherings we can host to bring more traction to ourcompetitive players.-Manages and censors content on school wide Discord server managing to bring in 200+ members of the DePaul community.-Assists in hosting non-competitive player events to bring more awareness to the gamingcommunity at DePaul.-Runs DePaul E-Sports Social Media Content (Facebook & LinkedIn)