Marisa Tordella Mitchell Email & Phone Number

Partnership Management and Engagement• Successfully served as the primary liaison for all of Guest House’s external stakeholders and managed all existing and potential relationships to optimize and scale the organization’s mission to help formerly incarcerated women successfully reenter the community after incarceration. • Negotiated and structured mutually beneficial relationships with 7 corporations to support Guest House’s mission, advance the corporations’ key business objectives, and provide valuable relationships and experiences to the corporations’ employees.• Analyzed programmatic data to determine areas of success and opportunities for improvement and presented findings in both formal and informal formats to various internal and external stakeholders. Communications and Storytelling• Designed, coordinated and managed all the organization’s external communications including quarterly newsletters, annual reports, promotional materials, and videos.• Grew the Guest House audience across multiple platforms (digital, social media, and print) by 70%, resulting in the growth of various revenue streams by 45-90% annually.• Fostered positive community engagement by working with local volunteers and creating events in the community to educate them about the organization’s mission.

Operational ExcellenceIntroduced and scaled processed across the organization to ensure it ran smoothly to help more than 300 formerly incarcerated women successfully reenter the community each year.Analyzed programmatic data to determine optimal resource utilization and presented findings in both formal and informal formats to various internal and external stakeholders.Continuously assessed the organization’s risks, anticipated bottlenecks, and provided escalation management while balancing business needs ensuring the organization was in compliance with all Virginia Department of Corrections contract requirements.Assisted with the creation of the annual budget to be approved by the Board of Directors based on identified organizational needs and goals.

Developed & forecasted overall marketing and sales goals & initiatives.Developed and managed sales & marketing P&L responsibilities.Created, forecasted and managed inbound marketing and account-based marketing strategies.Measured and forecasted marketing and sales goals & quotas on a monthly and quarterly basis.Created, managed & grew lead generating marketing campaigns to meet quarterly and yearly marketing goals through various channels (email marketing, social campaigns, Content/SEO, and Google Adwords, etc).Continuously collected data to identify potential customer needs and areas of improvement for product as well as internal processes.Maintained industry & market awareness to update and improve competitive positioning as needed.

Greater Philadelphia Area

Built and maintained relationships with senior executives to provide consultative services with respect to board of directors’ communication strategies.Created new business through market research, relationship management and telephone outreach.Performed WebEx demonstrations of NASDAQ OMX’s Software as a Service (SaaS), Directors Desk.Managed 50 client accounts representing re-occurring, annual revenue of one million dollars.