Oversaw all marketing programs and projects, ensuring alignment with key performance objectives (KPOs)Performed in-depth analyses of global projects to determine timelines and efficiency, managing traffic within the system to ensure timely execution Developed, implemented, and drove the adoption of standard operating procedures (SOPs) for the marketing team to streamline operations Introduced new processes aimed at simplifying and streamlining work within the DivisionSpearheaded cross-departmental projects to ensure strategic alignment and effective execution of organisational goalsAdministered the task management system (Asana), ensuring the efficient tracking of all tasks within the Marketing DivisionServed as a member of a cross-functional Centre of Excellence team, overseeing the implementation of Asana as the primary project management tool within the organisationLed weekly operational status calls with the marketing team to discuss progress, challenges, and strategiesHandled all compliance requests and conducted system audits within the Division, ensuring adherence to regulatory standards and policies Oversaw the marketing budget, aligning expenditures with strategic goals to optimise resource allocationManaged relationships with marketing vendors, including vendor screening, contract negotiation, performance evaluation, and payment processingReviewed, prioritised, and managed all requests from other departments to ensure seamless collaborationProject managed the design and implementation of a new company website, coordinating efforts between stakeholders and technical teams Performed team management duties, including conducting performance reviews, creating personal development plans, and providing mentorship to team members

Led the development and implementation of standard operating procedures (SOPs) company-wide, focusing on enhancing operational efficiency and ensuring consistent best practices across all departments Developed and instituted comprehensive workflows to streamline cross-functional work, fostering better collaboration and communication among various teams, thereby increasing productivityDirected day-to-day operations across the design, engineering, and production teams, establishing clear goals, timelines, and KPIs to ensure optimal output and adherence to quality standardsManaged and executed an average of 350 Fancam shoots per year, overseeing all aspects from scheduling to production, ensuring timely completion and high-quality deliverablesSpearheaded client relations and communications, providing excellent service through timely responses, issue resolution, and fostering strong relationshipsEnsured client expectations were met or exceeded through clear and consistent communicationOversaw data analysis and reporting for each client, utilising data to provide valuable insights, identify trends, and inform strategic decisions Regularly communicated findings and recommendations to clients to drive continuous improvement and client satisfaction

Developed and managed the implementation of an e-Marketing strategy for all the towns within Western Cape, focusing on digital channels and online promotionManaged the roll-out of the e-Business system across the 72 towns of the Western Cape, ensuring smooth implementation and user adoption Managed all online content, social platforms, design, and image library within the organisation, ensuring consistency and engaging online presenceManaged relations with all Tourism Committees across the Western Cape, fostering strong partnerships and collaborationManaged the three Gateway Information Centers at the entry points to the Western Cape, overseeing operations and providing visitor assistance and information

Developed a marketing strategy to entice International Associations to host their conferences in Cape Town and the Western Cape, showcasing the region as a premier destinationLiaised with key stakeholders in the Conference Industry to ensure Cape Town was portrayed as a destination of choice, fostering collaborative relationships and promoting the city's unique offeringsHosted international and national clients during site inspections, providing personalised assistance and showcasing the capabilities of Cape Town as a conference destinationDeveloped a workflow system within the Convention Bureau to track and report on conference leads, ensuring efficient lead management and follow-upDeveloped and managed a client database of international associations, maintaining up-to-date information and facilitating targeted communication and engagement

Developed, implemented, and maintained management systems and procedures to provide strategic and operational support for the Executive DirectorManaged the day-to-day operations of the Office of the Executive Director, ensuring smooth functioning and efficient coordination Promoted and facilitated business relations with internal and external stakeholders, fostering positive relationships and collaboration Represented the Directorate on various Council Sub-Committees, actively participating in discussions and decision-making processes

Developed, implemented, and maintained management systems and procedures to ensure strategic and operational support for the Executive DirectorManaged the day-to-day operations of the Office, overseeing administrative tasks and coordinating activitiesManaged the cellphone portfolio of the City of Tygerberg, which included 1,600 phones and contractsDeveloped a council-wide cellphone policy to determine allocation, repair, and replacement criteria for efficient use of resourcesRepresented the Directorate on various Council Sub-Committees, actively participating in meetings and contributing to decision-making processes

This task group consisted of 10 members, appointed by the CEO of the City of Tygerberg, to oversee and facilitate the restructuring processDesigned and developed a new organogram to streamline the structure of the City of Tygerberg after the first democratic local elections, bringing together six previously separate municipalitiesManaged the placement and appointment of all staff into the new organogram, ensuring a smooth transition and alignment with the strategic objectives of the organisationHandled all disputes arising from the placement of staff within the new organogram, effectively addressing concerns and resolving issues in a fair and equitable manner

Developed a tracking system for building plans to establish an efficient workflow, enabling the identification of properties requiring inspection and re-valuation for municipal tax purposesExecuted property valuations within the municipal areas, ensuring an accurate assessment of property values in accordance with regulatory guidelines and policies

Conducted research on property trends, rentals, and sales for the Rodereport, providing valuable insights and market analysisEstablished effective communication channels with participating properties to gather necessary data and information for research purposes