• Revived and led SEO program by independently researching and optimizing. Leveraged Brightedge to increase keywords from 2 keywords to 57 ranking on page 1• Independently project-managed correspondence with guest bloggers and wrote four high-intent blogs per month and managed team of writers resulting in 50% increase in Blog Page Views• Initiated comprehensive Pinterest content strategy leveraging organic and paid social channels to drive traffic to blog content that drove $23.5k in revenue at a 2.5x ROAS• Monitored, analyzed, and reported on the performance of all digital marketing campaigns within a comprehensive monthly report, using insights to optimize strategies resulting in 40% decrease in customer acquisition cost • Streamlined unprecedented emotional and persona-focused direct response ad copy and bought media placements on Meta for short-term promotional campaigns that drove $45k in contribution margin• Streamlined customer experiences with quick thinking in fast-paced environments to independently respond to 500 messages/300 replies per month with a 4.97 customer satisfaction score. Multitasked a diverse range of requests including searching, confirming, creating, editing, and canceling customer orders on several platforms simultaneously• Spearheaded data-driven operational process to address product quality issues, resulting in improved identification of problem patterns, root causes, and resolutions by 50%

• Creatively problem-solved by curating emotional copywriting and engagement strategies for Meta and Instagram resulting in 30% increase in engagement and 100% increase in social media followers• Developed empathetic and educational communication style for customer service responses increasing conversion rates by 25% during COVID-19 pandemic• Initiated collaborative communication process with Call Center team to streamline consultation scheduling for 30% increase in consultation appointments over 6 months• Achieved 50% increase in quality leads and 15% decrease in cost per lead through initiating new lead nurturing strategy• Independently created lead nurturing strategy and achieved 90% increase in Google and Meta positive reviews during COVID-19 pandemic

• Nimbly strategized, wrote, edited, and published persuasive and compelling copy, graphics, and infographics for organic social media on Instagram and Meta resulting in 55% increase in engagement and 40% increase in followers• Managed community engagement by responding to 400+ comments and direct messages monthly, ensuring a consistent and positive brand voice, resulting in 40% increase in customer satisfaction and 25% increase in customer retention• Meticulously wrote 10 monthly SEO-optimized blogs and managed team of writers achieving 35% increase in Page Views and 50% increase in blog cadence• Community managed with timely responses to large volume of daily inquiries with best-in-class recommendations customized to member needs increasing memberships by 30%