Marisa Watson work email
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Marisa Watson personal email
Marisa Watson phone numbers
Results-driven marketing professional with over a decade of experience developing and executing data-driven ABM strategies that align with sales objectives, drive pipeline and revenue growth. Leverages expertise in integrated marketing, sales collaboration, and campaign optimization to lead a teams that drive innovative ABM strategies and exceed business goals.
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Head Of MarketingMacrobondSaint Paul, Mn, Us
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Senior Product Marketing Manager, CheckoutPaypal Oct 2024 - PresentSan Jose, Ca, UsDeveloping positioning statement, value proposition and messaging for key product checkout launchesAligning business goals, technical considerations, and expertise of the marketing teams to develop go to market strategy, target audiences, channels to employ, etc Working cross-functionally to align business goals, product goals, and our positioning with Enterprise payments marketWorking with product and marketing partners to clearly define go to market plan and coordinating various parts of the marketing organization to execute against those needs (e.g. brand design, organic social, paid social, partner marketing, etc) -
Senior Marketing Manager, Enterprise AbmPaypal Nov 2022 - Oct 2024San Jose, Ca, UsCreated customer centric ABM campaign strategies to achieve 368% of pipeline goal and 151% of revenue target in 2023.Led deal acceleration campaign that exceeded yearly revenue targets by 151%, generated $20M in new pipeline and 1,600+ marketing leads.Pioneered product launch with customer first messaging to drive $12M in new pipeline growth and 3,300+ MQLs through targeted strategies.Developed and aligned multi-channel campaign strategies with the customer at the center to exceed business goals by targeting the right buyer, with the right message on the right channel at the right time.Fostered cross-functional collaboration with sales, BDR, product, analytics, marketing, sales ops, agencies and other teams to execute and optimize campaigns, delivering measurable program success.
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Strategic Abm ManagerOkta, Inc. Feb 2021 - Nov 2022San Francisco, California, UsDeveloped and executed 1:1 and 1:few ABM campaigns for Fortune 100 companies, winning over $10M in RFPs and exceeding regional pipeline and revenue targets by 15%+ quarterly.Led regional account-based marketing strategy, creating multi-channel, customer-first campaigns to engage high-value contacts, generate leads, and accelerate pipeline for Fortune 500 accounts.Collaborated with sales, SDRs, and cross-functional teams to drive data-driven ABM program resulting in 18x pipeline growth. -
Senior Marketing Manager, North AmericaMitek Systems May 2020 - Feb 2021San Diego, Ca, UsLed ABM strategy and created integrated campaigns across paid media, email, direct mail, and events to drive pipeline and accelerate opportunities.Managed the ABM team, partnered with sales to engage target accounts, optimize follow-up, and align campaign execution with business goals.Developed Mitek’s Identity Innovator Program, showcasing 15+ customer use cases through video, content, blogs, and events, while optimizing campaigns through data analysis and CRM reporting. -
Account-Based Marketing ManagerMitek Systems Oct 2018 - May 2020San Diego, Ca, UsBuilt ABM strategy from the ground up driving 60% growth in engagement through multi-channel campaigns including content, digital, paid social, email, and events.Created personalized value propositions, content, ads, landing pages, and email nurture programs by persona to generate pipeline within target accounts.Led paid search and events strategy, managing paid search campaigns, writing ads and landing pages, and delivering targeted in-person and digital events.
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Solution Marketing Manager, Advanced AnalyticsFico® Aug 2017 - Oct 2018Bozeman, Montana, UsDeveloped global integrated marketing strategy for Decision Management and Optimization products, including persona research, competitive intelligence, and target account identification.Created and implemented a marketing scorecard to track performance, drive data-driven insights, and optimize campaign execution across the organization.Led content creation and install-base campaigns, delivering targeted materials (infographics, sales decks, e-books, etc.) and executing multi-channel tactics such as emails and webinars to engage key personas. -
Associate Product Marketing Manager, FraudFico® Feb 2016 - Aug 2017Bozeman, Montana, UsDeveloped product content, sales presentations, product sheets, whitepapers, blogs, videos, eBooks web pages and advertisements to keep buyers engaged throughout the buyers journey Conducted competitive research for top 5 competitors in cybersecurity and created market requirements document for application fraud managerCreated and executed sales enablement strategy by mapping content to the buyer’s journey, creating sales toolkits with content and messaging and hosting virtual and in-person sales enablement sessionsManaged and executed positioning strategy project; included stakeholder interviews, messaging by target personas, digital and SEO strategy, go-market-strategy, and marketecture’sManaged multiple marketing projects per quarter including marketing budget and vendor relationships from sourcing to implementation ensuring all deadlines were met while managing briefing process for content, ads and strategic projects
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Account ManagerLumen Technologies Jan 2015 - Jan 2016Monroe, Louisiana , UsPromoted to B2B outside sales account manager after being one of ten candidates selected to go through a 6-month sales leadership development program Achieved monthly sales quota 110% by developing prospecting strategies utilizing strategic messaging to generate a sales funnel of 6 times my quotaGenerated sales leads using strategic messaging by executing cold calls, sending emails, and visiting businesses then created solutions for customers based off pain points to enhance business drivers and enable growthResponsible for quoting and order lifecycle management to ensure customer satisfaction and retentionCreated strategic account plans to increase retention and up-sell and cross-sell into existing accounts
Marisa Watson Skills
Marisa Watson Education Details
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Iowa State University - Ivy College Of BusinessMarketing And International Business -
John Cabot UniversityMarketing And International Business
Frequently Asked Questions about Marisa Watson
What company does Marisa Watson work for?
Marisa Watson works for Macrobond
What is Marisa Watson's role at the current company?
Marisa Watson's current role is Head of Marketing.
What is Marisa Watson's email address?
Marisa Watson's email address is ma****@****ico.com
What is Marisa Watson's direct phone number?
Marisa Watson's direct phone number is +140853*****
What schools did Marisa Watson attend?
Marisa Watson attended Iowa State University - Ivy College Of Business, John Cabot University.
What are some of Marisa Watson's interests?
Marisa Watson has interest in Social Services, Children, Traveling, Snowboarding, Environment, Education, Science And Technology, Music, Sports, Movies.
What skills is Marisa Watson known for?
Marisa Watson has skills like Social Media, Sales, Customer Service, Marketing, Microsoft Office, Powerpoint, Leadership, Time Management, Facebook, Management, Microsoft Excel, Public Speaking.
Who are Marisa Watson's colleagues?
Marisa Watson's colleagues are David Ettun, Jason Elhajj, Yongkied Washington, Lionel Zang, Karishma Pahalwar, Kevin Calderon, Alexander Fierro.
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