Senior Media Analyst
Team Provided analytical, planning, and coordination support on projects as assigned, reviewing, interpreting, analyzing, and illustrating data to stimulate and support enlightened decision-making to increase sales in DCM campaigns.Create a new Campaign in DCM by using the T-sheet given in the JIRA Ticket and they provide advertiser details in the T-sheet with Site, Placement, Ad naming conversion, and creatives, which are used to create a campaign.Following up on the Jira tickets for the respective campaign, marking comments, and delivering the optimization summary reports and queries in weekly/monthly calls with respective Clients.Review, analyze and optimize the Campaigns to increase productivity and manage revenue goals.Handling different types of reporting tickets based on the client's requirement via JIRA and Reddar.After setting up, I will Optimize the campaigns by changing the Frequency-cap and dayparting and changes in the budget for a keyword to achieve targeted impressions/Clicks. Analyze the report frequently and make changes in the Campaign to improve performance until achieving goals.Demonstrated outstanding collaboration across the organization and managed many tasks. Targeting the Campaign by location, gender, age, and days to increase the sales to achieve the planned goals and sales.In mid of month if there are any offers in the Sales for the Campaign at that time we need to swap the Existing Creatives in the campaign with new Creatives and it varies up to different festivals in the Financial Year.Managing different kinds of campaigns for various device platforms such as Desktop Mobile, and Tablet.Handling different Ad types in VariousAdvertisers, Campaigns, creatives, and Taggeneration in Campaign Manager 360 and Google Ads.Handled the weekly call with Media Team anddiscuss the process/issues related to thecampaigns. Manage to provide campaign performance reports with various events in need.
