Mariska Vergina Email & Phone Number

Founded in 2017, Kompas.id is a digital news subscription service from Harian Kompas, one of the longest-running (est. 1965) and most well-known nationwide newspaper in Indonesia. As its subscription growth marketer, my scope of work includes but not limited to: plan, execute, and analyse experiments to drive revenue and subscriber growth through marketing automation flows and campaigns, paid social media advertising, and other digital marketing efforts. Focused on converting registered users to first-time subscribers. In this role I assist day-to-day operations of Growth Revenue team:- Develop and implement B2C marketing campaigns to drive first-time subscriber growth through various channels, leveraging CRM tools such as MoEngage, Infobip, and owned channels.✅ Resulting in a 98% increase in active subscribers and 190% growth in subscription transactions.

Founded in 2017, Kompas.id is a digital news subscription service from Harian Kompas, one of the longest-running (est. 1965) and most well-known nationwide newspaper in Indonesia. As its digital channel & partnership officer, my scope of work includes but not limited to: ✅ Plan, maintain, and develop acquisition program partnerships with 10+ loyalty brands (e.g. Blibli Rewards, BonsTri, Telkomsel Poin, etc.); resulting in the redemption of 10,000+ free trial vouchers and achieving over 600 subscription transactions, generating more than IDR 65 million in revenue.

Founded in 2017, Kompas.id is a digital news subscription service from Harian Kompas, one of the longest-running (est. 1965) and most well-known nationwide newspaper in Indonesia. As its marketing development specialist, my scope of work includes but not limited to: plan, create, execute, and report audience and revenue development (acquisition, partnership). ✅ Plan, execute, and develop new markets or products such as affiliate programs, family subscriptions, collaborations with gift voucher retailers, and bundling with other brands--these initiative generated over 1,500 subscription transactions and resulted in more than IDR 50 million in revenue.

Jakarta

Founded in 2017, Kompas.id is a digital news subscription service from Harian Kompas, one of the longest-running (est. 1965) and most well-known nationwide newspaper in Indonesia. As its e-commerce executive, my scope of work includes but not limited to: - Managed notifications for Kompas.id users, including push notifications via Braze and newsletters through Mautic.- Planned, executed, and analyzed digital subscription promotional campaigns, which involved writing visual assets briefs, generating coupon codes, and composing copy for notifications and landing pages.- Coordinated with internal and external teams regarding promotional campaign scheduling and execution.- Curated content to be promoted in newsletters and web push notifications for existing subscribers.

Jakarta

In 1999, Penerbit Buku Kompas/Kompas Book Publisher was established as a publishing imprint owned by Harian Kompas, one of the longest-running (est. 1965) and most well-known nationwide newspaper in Indonesia. Up until now, Penerbit Buku Kompas has published more than 1,000 fiction and nonfiction titles on various topics: literature, history, biography, economic/management, social, politic, cultural, health, and journalism.As a copyeditor, my scope of work includes but not limited to:- Organized publication of 30 book titles in a year. I work closely with translators, editors, as well as the layout/printing and marketing teams to ensure the timely publication of nonfiction and fiction titles from notable authors such as Peter Carey, Henry Manampiring, Rene Suhardono, etc. I read and check their manuscripts and proofs, correcting errors, and ensuring consistency in grammar, spelling, usage, and style.⭐ Special project: Played a key role in translation project of excerpts and cover texts for approximately 28 titles to be featured as samples promoted in the Indonesian catalog as Guest of Honor at the Frankfurt Book Fair 2015. I coordinated with the international marketing department, Group of Retail & Publishing Kompas Gramedia. I also collaborated with freelance translators and the production team to ensure timely release of the manuscripts.

Jakarta

Metro TV is an Indonesian free-to-air television news network based in Jakarta, Indonesia. It was established on 25 November 2000 and is part of the Media Group.As its intern production assistant, my scope of work includes but not limited to: - Assist researcher and producer during the preproduction and production of "Today's Dialogue" (which later re-formatted into "To The Point"), a weekly current affair talkshow.

Surabaya

lia s. Associates is an Indonesian Branding and Design agency based in Surabaya and Jakarta.As its intern copywriter, my scope of work includes but not limited to: - Write clear and persuasive copy based on client's brief- Create brand name alternatives - Create ad storylines alternatives - Proofread copy to check spelling and grammar