At the outset, our marketing efforts relied on just a few agencies. Recognizing the need for in-house expertise, I took the initiative to build an in-house marketing team from scratch.During this time, I've witnessed our company experience notable success and extend its reach significantly.

I held a pivotal role in shaping the global marketing strategy across 35+ countries and 200+ cities worldwide. This meant overseeing various teams, including Paid Advertising, Social Media, Influencer Marketing, and Online Web, and driving data analysis to determine the ROI of our paid online marketing initiatives. My responsibilities included customized digital acquisition strategies for individual markets, which involved channel selection, budget allocation, and creative direction.In this capacity, I had the privilege of overseeing marketing efforts across all verticals, including Bolt Business, Bolt Food, Bolt Ride-hailing, Bolt Drivers app, and the Website. As the manager of the entire global marketing budget, I allocated resources based on performance metrics. My role played a pivotal part in optimizing marketing strategies, resulting in improved growth and efficiency across the board.

My primary objective was to enhance client acquisition through digital channels and optimize website conversion rates.In addition, I actively collaborated on crafting a content strategy aligned with the company's core values. My role extended to the development of analytics solutions and the collection of data insights.

As a Digital Marketing Consultant at LHV, I delivered impactful results by redesigning the Google Ads accounts, resulting in a remarkable ROAS increase of over 400%. Additionally, I conducted a thorough audit of the Google Analytics setup, implementing relevant event tracking and creating customized dashboards to gain in-depth insights into the value generated by various digital marketing channels.

As Head of Digital I had the overall responsibility for the way all digital customer touchpoints function from a B2C standpoint, influencing the way they experience our product in 18+ countries. I was managing teams responsible for client acquisition, UX, funnel optimisation and worked hand-in-hand across other divisions to ensure our digital communications are fully joined up with all other activities. Most impactful project during my time was building BI database for marketing KPIs, automating marketing expenses and budgeting based on the data. This significantly decreased manual updates for budget allocation and reporting per country.

My role focused on scaling our acquisition marketing for multinational campaigns. I defined and led the vision for scalable online acquisition in a data-driven manner, with a strong emphasis on a mobile-first approach.I optimized and scaled SEO, SEM, CRO, Content, and Social Media channels, carefully balancing various KPIs. I consistently met monthly targets and instilled discipline in how we managed our marketing economics, including volumes, spending, and CPAs.I conducted research to identify target audiences and their online presence, continually exploring innovative approaches to reach potential customers. Additionally, I conducted constant and thorough data analysis to pinpoint areas for improvement.My work involved cross-functional collaboration with developers to drive growth initiatives.

Started as a first marketer in the company.Responsible for planning, developing and implementing SEM strategyWorked towards ROI maximisationRegularly performed thorough keyword researchIdentified key SEM KPIsIdentified our buyer persona to better target audiencesSuggested improvements for process and productivity optimisationWorked with web developers to properly implement SEM best practicesKept up to date with the latest SEM and digital marketing latest trends and best practices.* Increased SEM traffic by 650% without changing CPA. ROI increased by 2200%

A Partner Google agency founded by a former Google employee. Responsible for Paid Search (Google Adwords/Bing), Display, Remarketing, Analytics and Social Media Marketing (Facebook) on an international scale.Specialised in business fields such as: Cash advance providers and banking, B2B, SaaS, Retail, Fashion and Entertainment. Main markets: Europe, America, Russia, Australia.

Contributed to the development of successful paid search strategies.Created and refined multiple PPC campaigns for optimal performance.Managed accounts on search platforms like Google AdWords and Bing.Assisted in selecting keywords and targeting specific audiences.Monitored budgets and adjusted bids to improve return on investment (ROI).Tracked key performance indicators (KPIs) to evaluate campaign effectiveness and identify issues.Generated reports, including dashboards, for management review.Crafted compelling and concise ad copy.Proposed and executed new campaigns across various channels.Fostered and sustained client partnerships.

I worked directly alongside with the Senior Vice President, Senior Product Development Manager and Creative Director. The overall objective was to increase revenues, therefore the work involved price and time negotiations to meet the KPI’s, reviewing final orders and prices, supervising technical package/specification developments and day-to-day communication with the overseas offices and business partners, to resolve any issues and maintain timely deliveries.

* Started as an Intern in the Product Development team.

Worked under intense time pressure to organize teams, give orders and ensure the show runs smoothly. Prioritizing tasks was of vital importance. Developed team leading skills and exceptional time management skills.