Gestioné los programas de rewards de nuestros clientes corporativos, implementando estrategias de comunicación y promoción dirigidas a cliente final a través del relacionamiento, seguimiento y servicio con las marcas aliadas, en las que se obtuvo un crecimiento del 20% anualizado en su facturación. Diseñé y lideré la estrategia digital para consolidar el posicionamiento de la empresa e innové en la generación de leads por este medio cumpliendo la cuota de leads necesarios para la región.

Realicé el lanzamiento de las Redes Sociales Corporativas logrando el objetivo anual de seguidores en 7 meses. Implementación de campañas externas e internas de generación de leads cumpliendo el 110% del objetivo.Lideré el Bechmarking de Competidores a nivel regional, logrando tener un comparativo de servicios y costos para el fortalecimiento de la oferta de valor. Implementé Campañas de endomarketing logrando la participación del 100% de los colaboradores en la adopción de sistemas, servicios, plataformas y canales colaborando con las áreas interesadas y ejecutoras.

Cree el área de Mercadotecnia, generando la nueva de Identidad Corporativa, los lineamientos de comunicación y el rediseño de oficinas a nivel regional.Lancé el nuevo sitio corporativo, logrando el involucramiento de la Dirección y diferentes áreas clave.Mapeo y lanzamiento del CRM propio, desde la creación del proceso comercial, la coordinación con el área de IT para su desarrollo y capacitaciones, logrando el uso del 100% del área comercial para el seguimiento de oportunidades hasta el cierre.Desarrollé materiales comerciales: presentaciones corporativas, videos, demos y casos de éxito como socio estratégico del área comercial para el cierre.Organización de eventos: aniversario, fin de año, regalos clientes y colaboradores.

I managed the Rewards and Incentives Programs with the objective of building loyalty, increasing sales from members, the number of affiliates, identification with the brand, purchase frequency, average ticket and knowledge of consumer habits, maintaining sustained growth.I coordinated the different internal areas guaranteeing 100% launches, implementation, maintenance and service of the programs. (Design, Call Center, IT, Purchasing, Finance, Support)I created the Fullfilment area, which involved consolidating a supplier catalog and developing internal processes, etc.I identified opportunities and needs of Clients, which allowed them to sell other services and grow accounts. Documented and executed improvement, monitoring and control processes for accounts.

Planning and coordination of campaigns aimed at commercial growth, demand generation and customer positioning.

Implementation of Business Acceleration Methodology consulting in order to professionalize their business areas, demand generation and sales management. (IT, wholesalers, construction and services)Launch of two educational video games with media, government and schools.Development, implementation and coordination of marketing strategies for Visionaria and Axeleratum.Organization of events (congresses, expos, alliances with Government, Clusters) Coordination of the call center area focused on generating opportunities, indirect sales of products and services to support the sales force. Definition of strategies, metrics and reports.

•Development of new projects focused on Distribution channels throughout the Republic.• Study and analysis of the market for the development of strategies that allow finding new market niches.• Price monitoring and competition analysis.• Development of merchandising for Distributors.• Brand positioning at the point of sale.• POP and Promotional Development.

Development of messages and electronic newsletters in order to keep the organization informed about the main aspects of the business, as well as events for administrators and the Sales Force, culture issues, corporate image and main projects (launch of new products).• Coordination of the seniority recognition program “The Value of Staying”.• Planning, communication and logistics of events for all staff (including the sales force).• Special projects and communication campaigns, through the development of printed and promotional materials, production of videos, CDs, DVDs and graphic design.• Analysis and preparation of statistics on personnel incidents.• Support in the communication strategy for the name change to Nycomed, through coordinating translations, content review• Development of the Internal Magazine, preparation of articles, interviews and coordination of design, printing and logistics.

•Development of internal communication messages• Support in the organization and coordination of events for staff.• Coordination of graphic design in the preparation of printed and promotional materials.