Marisol Botello Email & Phone Number

Pomona, California, United States

-Marketing for all College of Professional and Global Education Programs including but not limited to, 12 graduate degree programs, professional development programs, and international programs. -Plan, develop, manage and execute marketing efforts for the university’s summer session. -Write, edit, and proofread a wide variety of print and electronically-based publications for both on-campus and off-campus audiences. -Identify appropriate associations and organizations for partnerships for promoting the College of Professional and Global Education (CPGE) programs. -Manages and implements various social media campaigns.-Manages content on all CPGE webpages, updating them as needed and improving layout to increase site visits. -Reviews google analytics and implements various Google Adwords campaigns ensuring the best ROI as possible. -Responsible for the creation of the college’s annual report -Responsible for the creation of all marketing promotional materials, which can include: T-Shirts, giveaways and various signage. -Played a pivotal role in the marketing for the name change of the college from College of the Extended University to College of Professional and Global Education. -Serve as the primary liaison between CPGE and the CPP media communications office and college personnel as needed.

- Developed and managed internal marketing campaigns for the Department of Public Administration. - Managed, developed and implemented social media plans for platforms including Facebook, Instagram and LinkedIn. - Planned, executed and analyzed all paid social media advertising campaigns. - Analyzed and used analytics information from marketing campaigns to improve future campaigns and generate better results. - Collaborated and acted as a liaison for external advertising campaigns coordinating, copy, images and other materials as needed. - Created, developed and disseminated quarterly alumni newsletter. - Worked with strategic communications graphic designers to develop artwork for various advertising campaigns and events. - Offers support for the graduate Master of Public Administration Office assisting students with administrative tasks including but not limited to, enrollment permissions, processing program/university forms and advising students in relation to course progression and program requirements. - Coordinates department events such as; department receptions, department retreats, Pi Alpha Alpha induction ceremonies, advisory board meetings and special Public Administration programs. - Assisted the department with marketing efforts by helping to prepare a variety of brochures, flyers and advertisements for national publications, conferences and media outlets. - Managed alumni program by maintaining database, identifying and recruiting past alumni, producing newsletters and coordinating alumni events. - Recruited students for Public Administration programs.

Greater Los Angeles Area

As the Community Manager at Intern Queen Inc. I was in charge of managing both internal and external communication strategies for the company through social media and other forms of communication. I also managed all content on both company websites: Internqueen.com and LaurenBergerInc.com to ensure it was on brand and correctly displayed. I also managed all advertising campaigns and provided excellent customer service to our internship posting clients. Additionally, I was in charge of the internal Intern Queen Campus Ambassador program which consisted of over 100 students representing the brand across colleges and universities in the U.S. and Canada.

Greater Los Angeles Area

As a traffic reporter I was in charge of reporting traffic conditions for morning drive in various markets within the company. I specifically reported on traffic conditions in areas like Chicago, Dallas, San Antonio, Las Vegas and San Diego. At times I covered a full load which included up to 9 markets which include but are not limited to Dallas, Houston, San Antonio, Phoenix, Las Vegas, San Diego, Chicago, San Francisco and Los Angeles.

As a promotions technitian at Univision Radio I worked in the promotions department. My duties included executing various promotions for different clients and also different radio stations. The different radio stations included KLVE, KRCD, KSCA, and Univision America. Although my main job was to execute promotions on the streets I also played a big part in assisting with various administrative tasks in the office. Such tasks included calling to confirm locations, entering orders in the system, creating promotional recaps and using programs like PromoSuite, Marketron, V Creative.

As part of the Promotions Street team for Exitos 93.9 FM I would execute promotions on the streets, interact with the listeners to give out prizes and made live call ins to the radio station to promote the locations of the different events.

Ontario Ca

At the Ontario Convention Center I worked for the Event Services Department. As part of this department my main duty was to conduct the electrical audits for various shows. My duties also included conducting general service audits for various shows so that the event managers can present them to the client during final billing. I also assisted with various administrative duties such as, ordering supplies and working on the montly and yearly financial reports for the department.

Master Of Arts - Ma, Communication Studies

Bachelor Of Arts (Ba), Mass Communication/Media Studies, Public Relations