Marisol Castellón Email & Phone Number

Dublin, Ie

Dublin City, County Dublin, Ireland

- Collaborate with internal teams (Product Development, IT, Visitor Experience) and external partners to launch products and execute cross-sell and upsell strategies, achieving a 30% year-over-year sales growth.- Train and mentor team members by providing guidance on new tools (CMS, CRM), stock management, and shipping best practices. Developed a streamlined workflow for sales and post-sales processes, resulting in a 35% reduction in delivery issues and a 67% improvement in response times.- Build strong customer relationships by proactively addressing inquiries, resolving complaints, and offering insightful product support. Spearheaded initiatives that elevated customer satisfaction scores from 3.5 to 4.7 within six months.- Facilitate B2B customer transitions to an online quoting and ordering platform, successfully transitioning 65% of existing customers and creating 150+ new accounts within two months. Streamlined processes reduced order placement time by 60%, enhancing overall efficiency and customer satisfaction.- Support sales operations by assisting with pricing strategies, quotes, service contracts, product samples, customer calls, and account creation, contributing to seamless customer experiences and driving operational efficiency.ShopifyKlaviyoSalesforce

Madrid, Comunidad De Madrid, España

-Increased organic traffic to Samsung's Amazon store by 15% in 3 months as a result of my market research and product performance analysis, which identified UX and SEO pain points along the funnel.- Streamlined a Knowledge Management (KM) strategy for creating marketing content in global launches (categories: Mobile and Wearables) across Spain and Portugal. This strategy supports self-serve clients and facilitates training for new team members.- Developed a calendar for key initiatives and marketing plans for both traditional and digital channels by collaborating with major retailers and marketplaces, such as Amazon, El Corte Inglés, Media Markt, PC Componentes, Carrefour, Criteo, Fnac, and telecom companies.- Reassessed the optimal mix of social media strategy through online and offline actions, collaborating with influencers and leading voices from generations M and Z. As a result, created new business opportunities, increased brand awareness, engagement and sales.- Set and managed the marketing budget for the Samsung Wearables Project, identifying and effectively collaborating with external partners and cross-functional teams, including designers, data, CRM, product, and IT.CRMJiraGoogle SuiteDatorama

Madrid, Comunidad De Madrid, España

- Conducted client meetings and maintained consistent communication with project leads and various client teams, such as marketing, design, warehouse, and customer support. This ensured that project development, timelines, and results were optimized for performance and profitability.- Managed the advertising strategy in different Amazon accounts and within Pan-European, including the development and execution of campaign setup, keyword targeting, and bid management. As a consultant and partner of the company, we had to align our actions with the company's internal objectives, such as brand building, ROAS increase, ACOS decrease, and other qualitative KPIs.- Trained interns and employees from various departments of my clients on various aspects of the Amazon ecosystem, including listing optimization, buy box management, supply chain PIM, inventory management, and review management.Marketplaces: Amazon, Carrefour and Aliexpress (Miravia)

Madrid, Community Of Madrid, Spain

- Successfully launched new products across Europe and executed Go-To-Market strategies, ensuring increased product adoption. As a result, we achieved more competitive pricing, improved margins, and reduced shipping costs by 25%.- Defined, launched content and paid media campaigns across Social Media (Facebook, Instagram and Tiktok) and Google Ads in coordination with third party agencies. Additionally, I implemented a web analytics strategy utilizing Google Analytics and Data Studio to translate data insights into actionable recommendations.- Fostered relationships with affiliates, bloggers and influencers to drive brand engagement and growth visibility.- Led cross-functional teams to ensure successful launches and growth, collaborating closely with departments such as Product, Operations, and Customer Service.Prestashop & DrupalMailchimpGoogle AnalyticsHoldedAmazon SellerAmazon Marketing Services

Madrid, Community Of Madrid, Spain

- Developed the brand's online presence identifying and prioritizing growth opportunities across new geographies and digital selling platforms, focusing on Amazon and Promofarma. Going from selling in 2 countries to a total of 5 within Europe in less than 6 months, resulting in a 40% increase in sales.- Manage end-to-end PPC campaigns, from creating and executing to tracking them through metric analysis, identifying optimization opportunities, delivering performance reports, and suggesting campaign adjustments to meet objectives. - Promote brand awareness through the development and launch of Amazon Store, enhanced content, and PPC campaigns, resulting into brand protection, customer loyalty, and increased cross-selling.

Pamplona, Chartered Community Of Navarre, Spain

Fashion e-commerce business: ROI 110%, net revenue of €XXXX, with an annual increase of 40% by offering shipping nationwide, partnering with local stores and offering collection points and improving the strategy for product selection .- Achieved an outstanding 90% sales rate across more than 8 successful collections and got over 10K nationwide followers on Facebook, excluding customers from Sales Groups.- Ran all operations including go-to-market strategy, market research, partnerships, direct-to-consumer advertising.- Developed a deep understanding of the fashion industry, social media strategies, influencer marketing, and content creation.

Madrid, Community Of Madrid, Spain

As a marketplace specialist, I managed the entire sales cycle and was responsible for learning and understanding all the complexities of selling on Amazon. I teamed up with the different departments of my clients to define a shared and consistent path towards sales growth and improved profitability by elaborating a data-driven 360º strategy.- Managed Amazon marketplaces for clients as a part of the Seller and Vendor programs, focusing on onboarding and optimizing product detail pages, categories, keywords, and buy box placement.- Played a key role in developing and executing Amazon Advertising campaigns, including strategy development, campaign setup, keyword targeting, and bid management.- Maintained effective and consistent communication with team leads and clients, ensuring smooth project timelines and delivering desired results.

Tafalla, Chartered Community Of Navarre, Spain

I was sort of a jack-of-all-trades. Developed and managed business model definition, and ran all operations including industry events, outbound prospecting, cold calling and digital marketing efforts.- Contributed to the company's digitalization by maximizing integration of digital solutions at all touch points: blog, social media, CRM. - Optimized on-page SEO, including keywords, content, HTML, and tags, leveraging information from Google Analytics.- Assisted, educated companies and homeowners about green energy and help them in obtaining financial support from Navarra City Council.

Máster

Bachelor Of Business Administration And Management

Bachelor'S Business Administration And Auditing