I am a marketing professional with over 15 years in the premium wines & spirits and cosmetics industries across the USA, internationally and within Global Travel Retail. I am very passionate about cultivating brands and improving consumer experiences to drive volume & profit growth. I have proven skills in crafting brand strategies and implementing multi-brand programming in dynamic environments. I enjoy combining my entrepreneurial spirit with my strong analytical skills as demonstrated by my capabilities in demand & sales forecasting.Core Competencies:Strategic brand & trade marketing, brand planning, above and below the line initiatives, research, sales forecasting, managing relationships with key stakeholders, project management, experiential consumer activations, on & off premise, duty free, media planning and buying, social media, building international luxury brandsBilingual in English & Spanish
Listed skills include Brand Management, Cross Functional Team Leadership, Forecasting, Trade Marketing, and 23 others.