Marisol Castillo

Marisol Castillo Email and Phone Number

Consumer, Shopper, Trade and Customer Marketing Expert @ Barsys
Marisol Castillo's Location
New York, New York, United States, United States
Marisol Castillo's Contact Details
About Marisol Castillo

I am a marketing professional with over 15 years in the premium wines & spirits and cosmetics industries across the USA, internationally and within Global Travel Retail. I am very passionate about cultivating brands and improving consumer experiences to drive volume & profit growth. I have proven skills in crafting brand strategies and implementing multi-brand programming in dynamic environments. I enjoy combining my entrepreneurial spirit with my strong analytical skills as demonstrated by my capabilities in demand & sales forecasting.Core Competencies:Strategic brand & trade marketing, brand planning, above and below the line initiatives, research, sales forecasting, managing relationships with key stakeholders, project management, experiential consumer activations, on & off premise, duty free, media planning and buying, social media, building international luxury brandsBilingual in English & Spanish

Marisol Castillo's Current Company Details
Barsys

Barsys

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Consumer, Shopper, Trade and Customer Marketing Expert
Marisol Castillo Work Experience Details
  • Barsys
    Strategic Partnerships Director
    Barsys May 2021 - Present
    New York, New York, Us
    Responsible for the strategy, project planning, and relationship management of our brand partners and clients. Oversee the growth and operational game plan of our top partners as well as work cross-functionally with marketing, finance, product, and operations to drive our business forward.
  • Beam Suntory
    Channel Marketing Manager Global Travel Retail
    Beam Suntory Jul 2017 - Oct 2019
    New York, Ny, Us
    Lead the Global Travel Retail commercial marketing agenda with key customers through in-store execution of our brands, while ensuring the effectiveness of brand consultants and promotions.
  • Beam Suntory
    Marketing Manager Emea Travel Retail
    Beam Suntory Mar 2015 - Jul 2017
    New York, Ny, Us
    Managed the EMEA Travel Retail regional marketing strategy and brand plans. Ensured global marketing strategies were implemented by building strong relationships, setting goals & objectives, managing the execution of campaigns, advertising, and promotional activities
  • Pernod Ricard
    Marketing Manager, Chivas, Central America & Caribbean Domestic
    Pernod Ricard Oct 2013 - Aug 2014
    Paris, Ile-De-France, Fr
    Developed and managed integrated marketing strategies, reporting, analysis, budgets, stakeholders and ATL/BTL agencies to drive top line volume, profitability and market growth for Central American & Caribbean regions.
  • Pernod Ricard
    Marketing Manager, Chivas, Travel Retail & Duty Free
    Pernod Ricard Oct 2012 - Oct 2013
    Paris, Ile-De-France, Fr
    Led the development and implementation of brand plans for Chivas Regal Trademark in travel retail throughout airports, cruise-lines & border shops in North America, Central America and the Caribbean. Managed yearly Marketing budget and worked with creative, media, and point-of-sale partners to raise brand awareness, volume, profitability and market share.
  • Pernod Ricard
    Trade Marketing Manager
    Pernod Ricard Oct 2009 - Oct 2012
    Paris, Ile-De-France, Fr
    Lead trade marketing operations in Central America Domestic & Duty Free Region. Managed a yearly budget to establish and deliver trade marketing plans that built value growth in line with the global brand strategies by launching new products and marketing campaigns.
  • Pernod Ricard
    Marketing Coordinator
    Pernod Ricard Sep 2007 - Oct 2009
    Paris, Ile-De-France, Fr
    Assisted with planning and execution of local brand-building programs while managing organizational alignment with brand marketing, division marketing, sales team and distributor partners.
  • Pernod Ricard
    Forecast Analyst
    Pernod Ricard Dec 2006 - Sep 2007
    Paris, Ile-De-France, Fr
    Presented forecast for new and existing profiles in the spirits category to support production planning and inventory control.
  • Avon
    Associate Forecasting Manager
    Avon Oct 2005 - Nov 2006
    Northampton, Gb
    Provided qualitative evaluations and product estimates for the Lip, Nail and Implements portfolio
  • Avon
    Marketing Research Assistant
    Avon Apr 2004 - Oct 2005
    Northampton, Gb
    Supported corporate strategy by fielding online sales representative and consumer research to optimize marketing direction, forecasting accuracy and supply chain efforts
  • Avon
    Forecasting Coordinator
    Avon Nov 2002 - Apr 2004
    Northampton, Gb
    Managed strategy, budget, vendor relationships, and audience communications for trade show events and exhibits; Coordinated the global Avon Foundations 2003 Giving Campaign that generated an increase in associate donations

Marisol Castillo Skills

Brand Management Cross Functional Team Leadership Forecasting Trade Marketing Marketing Strategy Marketing Strategy Management Sales Business Planning Marketing Research Marketing Management Fmcg Consumer Products Product Development Customer Insight Product Marketing Pricing Shopper Marketing Fast Moving Consumer Goods Budgets Business Strategy Market Research Supply Chain Budgeting Strategic Planning Analysis

Marisol Castillo Education Details

  • Binghamton University
    Binghamton University
    Financial Economics

Frequently Asked Questions about Marisol Castillo

What company does Marisol Castillo work for?

Marisol Castillo works for Barsys

What is Marisol Castillo's role at the current company?

Marisol Castillo's current role is Consumer, Shopper, Trade and Customer Marketing Expert.

What is Marisol Castillo's email address?

Marisol Castillo's email address is ma****@****ail.com

What is Marisol Castillo's direct phone number?

Marisol Castillo's direct phone number is +120124*****

What schools did Marisol Castillo attend?

Marisol Castillo attended Binghamton University.

What skills is Marisol Castillo known for?

Marisol Castillo has skills like Brand Management, Cross Functional Team Leadership, Forecasting, Trade Marketing, Marketing Strategy, Marketing, Strategy, Management, Sales, Business Planning, Marketing Research, Marketing Management.

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