Marisol Lara Email & Phone Number

Madrid, Es

Zacatecas, Mexico

Creating company value by auditing company identity, main brand and 5 sub-brands within corporate, outlining communication strategy.Strategizing positioning for company’s diverse products within architectural firm in through digital strategy by targeting particular, outlining marketing deployment timeline.Implementing analytical surveillance and performance indicators according to products, analysis of operations book and results within hospitality sector

Mexico City

As Leader and Product Success Director at Red Prey Agency, we've been defining product marketing and digital marketing strategies with companies within architecture, jewelry, design, fashion, lifestyle and luxury industries. I've lead product success strategies department combined with creative consultancy, product analyst and trend research, strategizing products launch and services for clients in food and drink, retail, jewelry, design, architecture, interior design and fashion industry, optimizing digital communication. Supporting the strategy with research and provide data-driven insights to support decision-making for clients and drive success of new product launches.

Mexico City

As Product Manager at TANE, I opened the area managing multiple product lines, coordinating projects between departments and production workshops for the launch of new products and corporate projects, managing to make the action map more efficient, reducing delays in the areas by 35-40 %, as well as the integration of a product monitoring methodology. I also led the certification of TANE Orfebres 1942 in the Responsible Jewellery Council, managed audits in quality, human rights, labor rights, sustainability and responsible supply chain, as well as the institutionalization of the company's Sustainability Committee, and its commitment to publication of the Annual Sustainability Report

Mexico City Area, Mexico

As Head of Political Coordination at theINADEM National Entrepreneurship Institute, Institution that belongs to the Secretariat of Economy Mexico I had the opportunity to fostered collaborative business practices through management and political liaison efforts within applicants, members of chamber of deputies and other third parties.

Mexico City Area, Mexico

As Chief Event Coordinator, I directed coordination of National Entrepreneurship Week events, attracting over 110,000 attendees and fostering entrepreneurship.

Mexico City

As entrepreneur, I founded Red Prey Jewelry, an Author Jewelry company where as a product designer, I oversaw the creative process, production process, and e-commerce implementation, achieving business growth through strategic planning and efficient project management by delivering product within 8 physical POS and two digital POS distributed in 5 cities in Mexico and over 60+ publications and articles for 7+ years.

Guadalajara Area, Mexico

As project manager at Grupo PANAMAR Desarrollos, I provided the supervision equipment acquisition in the construction process as established by the standardisation designated by the franchise brand Hoteles City Express, following and monitoring of schedule control.Other responsibilites within the project management included indicators and data reviewing for weekly market shares, market analysis, monthly operation books and results.

Monterrey, Nuevo Leon

Internship. Package design for the company, Gifts and stationery. Graphic design.

Creation and production of Jewelry, specifically silver pieces.

Master In Strategic Marketing And Communication, Business, Management, Marketing, And Related Support Services

Executive Master In Business Analytics, Business Analytics

I am currently pursuing an Executive Master in Business Analytics at ESADE, where I am acquiring skills in big data, business analysis

Industrial Design, Bachelor

ITESM Instituto Tecnológico y de Estudios Superiores de Monterrey Bachelor in Industrial Design 2006 - 2010 Product Strategy Development.

Diplomado, Sales, Distribution, And Marketing Operations, General, Aprobación De Curso

Universidad Iberoamericana, Ciudad de México Sales, distribution and marketing Program 2014 Developed a incubator for sales pitches.

Bachelor Toy Design, Toy Design

Studying a 6 month specialization oriented at Toy Design at Otis College of Art and Design, with a focus on Development Toys for toddlers.

Diploma, Corporate Governance For Family Businesses

Planning and execution of the Corporate Governance business model.