2018 - 2021: LATAM Lead2022 - Present: UCAN Lead

Established partnerships with various television and film entities and guided them through ideation and implementation of social campaigns to guarantee success in building buzz for their upcoming titlesPursued new media and entertainment partners for business growth of the company through research and outreach

Inspected execution of marketing strategies through distributor engagement and participation in show campaigns promoting tune-in and catch-up through multiple advertising touchpoints (social, digital, on-air, print, mobile, etc.)Collaborated with various digital websites and secure marketing tactics for upcoming show launches through custom content materials Analyzed content production ideas by communicating with different FOX departments to ensure timelines and delivery of assets are met for marketing campaigns to increase awareness and intent for show launchesSupervised electronic sell through asset delivery and playlist open dates for pre-linear launch to secure consumer sampling and retention

Secured delivery of assets and added value elements of the iHeartRadio Music Festival Mazda sponsorship campaign which resulted in an overall over-delivery of 60% of impressionsManaged execution of media plans for clients by serving as their day-to-day contact to deliver what was promised at the time of the media buyOversaw campaign budgets for program spending and savings, in particular, one campaign resulted in 50% savingsDeveloped sweepstakes and contests for iHeartMedia sponsors to elevate brand affinity and promote consumer engagement with sponsor’s productsOrganized sponsor logo inclusions into all national e-blast and microsites for tentpole campaigns to ensure delivery of impressions on media plans

Paricipated in development and production of brand marketing assets for Video on Demand, TV Everywhere and NBC UNIVERSO appSupported marketing affiliate campaigns and partnerships, including show launch kits, talent appearances, events and related incentives to promote tune-in and consumer engagementAssisted in planning and implementation of marketing campaign strategies to build awareness and consideration for both the mun2/NBC UNIVERSO brand and network showsOrganized symphony efforts by being the liaison between NBCUniversal and mun2’s department heads for delivery of all on-air, off-air and digital assets for successful intercompany promotion Administered multi-million-dollar budget for the network’s marketing department ensuring on-budget spending Led a group of 10 brand ambassadors at consumer and grassroots events to ensure efficient distribution of premiums and marketing messaging

Supervised a group of 20 field team members located at different grocery retailers to meet monthly product sales goals for Kraft Food productsPrepared art work for presentation templates and mock ups and communicated with vendors to print premiums, collateral, and activation materialsAdvised program managers on creative details for clients’ pitch presentations to secure and win business for the agency Facilitated program management by classifying information and producing expense reports and program recaps

Communicated with professors in order to educate them in the use of the Smart Classroom technologyManaged the security of classrooms in order to ensure the smooth flow of classesDirected first-year students to areas of importance on campus

Exchanged information with multiple media partners to achieve full execution of radio and TV spots for clients Formulated timelines to ensure projects in media, creative, and production are executed accordingly to due dates Compiled information for Request For Proposal (RFP) Response to effectively communicate the company’s key capabilities and win new business Translated materials to create Spanish-English adaptations of employee handouts for Boost Mobile

Advised high school seniors through the process of applying to a four-year universityAssessed academic transcripts of 90 high school students to ensure they are eligible and competitive candidates for the University of CaliforniaImplemented database of scholarships to present to students and parents for easy accessModerated workshops that aided 120 students in completion and filing of Free Application for Federal Student Aid