Chief Marketing Officer. I lead the marketing, growth and brand strategy, positioning Rextie as a leader in Peru for the B2B and B2C segments. My focus is to ensure accelerated growth, building a solid, safe and reliable brand.- Development and execution of the marketing, growth and brand strategy.- Brand strategy.- Positioning and differentiation in the market.- Data-driven marketing strategies.- Optimization of digital channels.- Omnichannel strategy and communication.- Public relations and strategic alliances.

Academic director of the Digital Marketing specialization

Digital Marketing for three brands.• Increase of +40%Q. Over fulfillment of the campaign result for the 3 brands due to the digital strategy implemented• Savings of +25% of the advertising budget due to continuous optimization of the strategy.• Toulouse Silver Effie, Certus Bronze Effie.- Corporate Product Owner for strategic and digital projects for the business.- Implementation of digital channels in each UNE and lead qualification strategy.

Digital strategy that succeeded• 75% digital participation in the 2020 results (quarantine)• 5pp growth in brand recall.• Efficiency in budget management and digital advertising strategy, improving the CPL by up to 70%.• 5.1 ad recall points and 2.1 brand recall points (quarantine)• Success story published by Facebook. Bronze Effie 2020 for advertising campaign.- Design and development of digital marketing strategy. Rebranding in digital.- Digital transformation of the commercial funnel, implementation of digital channels. Lead generation strategies, SEO content, communication and marketing automation.

Strategy Digital Marketing and communications• 12% attribution in the sales result.• +4p AA in NPS for digital projects based on CX/UX (Portal, Community, Apps, Bot among others)• Increased user satisfaction. for creation and implementation of digital channel and student community.- Design and implementation of the first digital ecosystem- Communication and social media strategy. SocialListening. Crisis resolution.- Digital advertising. Lead Generation. SEO and SEM.- Analysis of metrics and indicators in virtual media.- Development management of digital spokespersons and digital influencers.- Product Owner of digital projects focused on the user: Mobile Apps, Customer Journey, communities, digital channels, among others.

Facilitate workshops based on soft skills for employees of various institutions, including: Cencosud (Paris Metro), Supemsa, Transportes Línea.

Business strategy, brand and communication. Branding and corporate design. Digital and social media strategies. Commercial Management, Marketing, Promotion and Sales. Development of digital assets (apps, pages, web, rrss).Training for companies on: Commercial management, customer service, omnichannel and soft skills.

Coordination with the headquarters in Venezuela and USA.Definition of negotiations with clients in Peru, execution of research projects in the public sector, mass consumption and retail.

Argentine franchise.Market analysis and customer study. Innovative Social Media Strategy for the gastronomic sector. Management and development of cross selling and up selling. NPS. Management and implementation of customer acquisition and loyalty campaigns. Negotiation with sponsors. Creation of website and online reservations.* From 300 to 3,000 customers per week thanks to the Marketing strategy

Advertising marketing services company.Supervision and training and restructuring of the commercial and sales area. Creation of commercial and loyalty strategies for new accounts. Redefinition of sales quotas and incentives. Review of processes with the production area generating greater effectiveness for the business.

Create, propose and execute tactical sales strategies for the acquisition, loyalty and retention of the current subscriber, executing them under a profitable framework for the area.Coordination and implementation of the mass media launch campaign, (Press, Radio and Television) Trade marketing and merchandising of the entire campaign to attract new subscribers, as well as internal campaigns for both Sales and Call Center. Take part in the development of Business Intelligence projects (Systems, Call Center and Web), which help to achieve sales objectivesReports to the Business Unit Management, Subscription Management and the Corporate Image Headquarters.Achievements obtained• Fruitful negotiations with important companies, achieving strategic alliances that lead to a win-win benefit development.• Execution of attractive and profitable recruitment campaigns for the area, achieving the goal of 50,000 subscriptions before the end of 2005.• Maintenance and increase of the current portfolio of subscribers, executing mechanisms and tools that translate into retention elements for the added value perceived by customers.

Negotiate with store chains and/or possible points of sale, the presence and permanence of the FFVV of promotions, made up at that time of 80 promoters and three supervisors. Fulfilling important roles in the selection, training of personnel, thus achieving the fulfillment of sales goalsAchievements Obtained:• The Channel manages to capture more than 800 effective subscriptions per month, almost 48% of the total capture, compared to the alternative capture channels in the area (Sales in Companies, by Call Center, and Sales in the field)

Supervision of the Subscription Sales Call Center (Outbound)Preparation of scripts, according to the promotions offered.Database management.Achievements Obtained:• Participation of 30% of the total sales of subscriptions and 20% in terms of the sale of optional products.• Reinsertion of 25% of inactive clients, during Sales Supervision,• Implementation and organization of this in-house sales Call Center.

Report to the Circulation ManagementResponsible for the company's participation in Fairs and Events where the sales force is involved, through distributors such as Book Fairs, Home Fairs, etc.Negotiation with distributors of optional products (Books, CDs, and albums

Marketing Plan of the company, for the year 2000. Preparation and implementation of the Marketing plan which helped to increase the sales of that year to 25%. Successful launch of the new Nicoll brand image, as well as the foray into the manufacture of polyethylene pipes. Support to the Sales Area through Technical Talks in the main provinces of the country.

Reports to the Head of Subscription SalesAccount executive for the subscription area.Achievements Obtained:• Sales higher than those established through the sale of Subscriptions at an Institutional and corporate level.• Main corporate accounts: Banco de Credito del Peru, Banco Nuevo Mundo, Citibank, among others.

Reports to the General Management.Support in the development of the educational curriculum for the Teleoperator career, implementing the Telesales course.Elaboration of the promotional campaign of the institute, through mailing and telemarketing.Achievements:- Sales above the average during each start of the cycle.- Positioning as the first institute specialized in telesales- Alliances with main clients for training (Telefónica and Atento)