Marisol Segal Email & Phone Number

Los Angeles, Ca, Us

Los Angeles, Ca, Us

Strategy, product, marketing, partnerships, and go-to-market consulting for technology companies in music, live and entertainment.

Us

I led the Digital Partnerships team, focused on establishing marketing and technology partnerships to drive awareness and ticket sales for AEG’s shows, tours & festivals.

Santa Barbara, Ca, Us

Led strategy and go-to-market programs for Sonos’ first global brand partners. Responsible for brand and marketing relationship with IKEA.

Santa Barbara, Ca, Us

Responsible for developing and managing relationships with content partners fundamental to the Sonos platform, including Audible, Google Play Music, iHeartRadio, Pandora, SiriusXM and YouTube. Negotiated partnerships and managed global partner marketing campaigns to support new launches and updates on the Sonos platform.

Oversaw team responsible for acquiring content and managing relationships with artists and visual content owners including record labels, photographers and stock photography agencies. Partners included Sony Music, Roc Nation, Red Light Management and Getty Images.

Led unified team responsible for developing and maintaining partnerships with artists, record labels and influencers. Developed localized strategy for Mexico, Brazil, Germany and Canada and collaborated with local teams to activate.

Managed global and regional marketing teams with budgetary and staffing responsibilities for digital marketing, communications, events, influencer and artist relations; worked directly with founder, CEO, executive team and external marketing agency. Led launch activities in UK, Australia, Brazil, Canada, Germany and Mexico.

Built content team from ground up, supported early marketing efforts and partnerships; joined company prior to launch. Developed content strategy, negotiated content licenses for global and regional catalog, secured first consumer electronics distribution partnerships and pioneered the creation of Rdio's Influencer Program.

Flux represents the evolving landscape the electronic music industry faces today. The Flux Summit is San Francisco's premier electronic music industry event featuring a discussion, a mixer and the long running music review session, Test Press.

San Francisco, Ca, Us

Oversaw marketing functions for company, including digital marketing and communications; reported directly to CMO.

San Francisco, Ca, Us

Led team responsible for providing digital marketing products and services to IODA clients (10,000+ independent record labels & distributors) and artist clients.- Worked with CEO and executive team to build global brand during company’s largest growth phase; company was later acquired by Sony Music- Built marketing services offering for existing and potential clients, creating entirely new revenue stream for company- Collaborated on development and launched products to support clients; products included first-to-market audio distribution platform for podcasters and a marketing and data analytics tool suite for record labels and artists- Managed companies brand and industry event marketing, with representation at conferences internationally including SXSW, Midem, Sonar and CMW.

San Francisco, Ca, Us

Helped develop and execute companies innovative promotional strategy, driving digital sales through music website and platform partnerships to support IODA’s client base of thousands of independent record labels & distributors worldwide. Contributed to growth of brand through marketing and industry relations. - Secured >20 promotional audio distribution partnerships, including Last.fm, Pitchfork, MySpace and imeem- Developed messaging and marketing materials to onboard IODA clients to promotional partnerships; cleared 500,000 promotional tracks for use- Oversaw companies brand marketing presence; early adopter of Twitter, Facebook and podcasting for brand and music marketing- Spearheaded planning and execution of industry and consumer events including MIDEM, CMJ and SXSW

Handled career management for artists including platinum-selling electronic artist, Robert Miles and award-winning Icelandic producer, Bix. Represented roster of artists and independent record labels for music synchronization licensing in TV, film and advertising.

Los Angeles, California, Us

Us