Marisol Tansey Email & Phone Number

Burbank, California, United States

• Direct manager of external regional agencies on the development, execution and measurement ofmarketing communication and activation plans.
• Collaborate cross-functionally with media, digital, international, and partnerships departments to executecomprehensive brand strategies that align with business objectives.
• Liaise with distribution and exhibitor services to support promotions and paid programs in top markets.
• Spearhead creative publicity driven events such as regional experiential stunts, press days, talentappearances, red carpets, film festival, tastemaker screenings, genre and comic conventions.
• Lead the creation, negotiation and coordination of local influencer activities in regional markets.
• Measure and report on the performance of marketing campaigns, leveraging data to optimize tactics anddrive continuous improvement.

Miami-Fort Lauderdale Area

• Managed regional marketing and communications campaigns for film studios but not limited to Warner Bros. Pictures and Sony/ScreenGems.
• Oversaw brand management, digital marketing, publicity and promotions for theatrical film releases.
• Implemented local, national, and digital publicity strategies to secure media coverage in support of clients.
• Created and disseminated press releases, media alerts, movie trailers and studio corporate communicationto local, multicultural and national media.
• Executed promotional media partnerships with regional media and word-of-mouth groups.
• Performed ongoing customer and market research to identify and capitalize on untapped market potentials.

Miami/Fort Lauderdale Area

Managed regional marketing and communications campaigns for high profile entertainment and lifestyle brands including but not limited to Warner Bros., Screen Gems, Plugin Global, Smith & Wollensky and more. Oversaw brand management, PR, media relations, campaign initiativespositioning, launches, promotions and experiential event marketing.Accomplishments.

Greater San Diego Area

- Executed publicity and promotions marketing campaigns for independent and major motion pictures, from studios such as Bleecker Street Media, Lionsgate, Broadgreen Pictures, STX Entertainment, Paramount Pictures, and Walt Disney Pictures. - Built long lasting relations with local, national, and international media partners, journalists, and community.

Greater San Diego Area

- Pitched and secured interviews with filmmakers and talent for local and national media outlets- Managed field promotional campaigns for clients like Lionsgate, 20th Century Fox, Walt Disney Studios and more. - Researched and monitored coverage, track impressions, ad values for client reporting. - Worked closely with local Hispanic and mainstream media to.

Greater San Diego Area

- Fostered relationships with local media to secure trade promotions and publicity hits- Assisted in the execution of targeted campaigns for the entertainment industry- Planned experiential event to generate social media buzz and community word of mouth- Coordinated and facilitates an internship program of over 15+ interns

- Assisted Relativity Media with their in-theater marketing and creative placements.- Built relationships with theater managers for studio marketing opportunities.- Created excitement for upcoming Relativity Media film titles.

- Managed field public relations strategies on a daily basis to secured mentions in college media.- Assisted and organized promotional events to advertise film titles.- Successfully marketed film titles from Paramount Pictures and other motion pictures studios.

Greater San Diego Area

- Assisted Executive Vice President with administrative duties and new business development. - Implemented an integrated marketing plan to re-brand a TV channel to the Hispanic market.- Oversaw international marketing strategies to successfully position three affiliate channels, Milenio Noticias, Mexicanal, and TVC Mas.- Managed messaging and affiliate.

Greater San Diego Area

- Served as one of the Social Media content creators and copywriters. - Managed Web content for diverse clients including Green and Sustainable brands and On the Border Mexican Food & Cantina. - Utilized Search Engine Optimization tools to increase website traffic.- Helped produce online advertising campaign performance reports.

- Served to motivate students towards their successful completion of their post-secondary education through the Student Tutorial Academic Resources (STAR) program. - Assisted in providing opportunities for academic development.- Mentored students with basic college requirements in the areas of Spanish and Business.

Bs Business Administartion, Integrated Marketing Communications

SDSU Adclub- President SDSU American Marketing Association- VP of Social Events

Business Administration