I lead and coordinate the international brand communication of e-Estonia at the e-Estonia Briefing Centre.

Planning and executing the communication strategy of Estonian Design Centre. The responsibility areas include publishing and compilingTallinn Design Map, Estonian design overview exhibition, organising Estonian Design Awards 2012, distribution of centre’s publications and books, writing press releases and communicating with media. The activities also include compiling and editing a monthly newsletter, administrate and edit webpage and Facebook page and writing articles about Estonian design.

For two years I was organizing Design festival Disainiöö media coverage and communication, the main activities included organizing events of the Design festival, writing press releases and additional texts in media about the festival and its subevents, coordinate media relations, communicating with media and foreign guests of the festival, giving and organizing interviews for media, including magazines, TV shows, radio shows. I also made commercial contracts with media partners and magazines. Part of the work was to put together and edit the content of the Disainiööwebpage and Facebook page.

My main task in magazine Diivan was writing and editing articles about design and interior architecture. The assignments of the editor were:to put together the magazine from the beginning – being part of the whole concept of the particular issue, come up with the main ideas and themes to concentrate on.The job embraced a lot of communication with designers and interior architects form Estonia and abroad, keeping strong connection with design companies and producers and be responsible of creating adequate and interesting magazine for professionals as well as wider audience. Right now I’m writing articles about design in the magazine as freelancer.