Our goal is promote the use of electric cars, fostering sustainable changes for greener mobility in Latvia.

My role at Grizzly Riga Advertising agency encompassed two primary areas: enhancing team expertise with new digital tools and practices, and managing digital projects for clients by aligning their needs with the agency's resources.In terms of team management:- Led the transition to Asana as the primary workload management platform, replacing outdated communication tools.- Implemented agile (scrum) practices, enhancing team efficiency within the agency's daily operations.- Facilitated the shift from local storage (FTP/OwnCloud) to cloud storage (Google Drive), establishing efficient usage protocols to prevent data loss.- Developed a low-cost digital marketing reporting system utilizing Supermetrics, Google Spreadsheet, and Google Slides, significantly reducing reporting time and enhancing team efficiency.- Contributed to creative projects, providing insights on optimal formats, lengths, and calls to action for digital media.- Conducted workshops for the creative team on various topics, including ad cultivation, effective banner design, and utilization of AI tools.Regarding client projects:- Collaborated closely with clients using different project methodologies and management software, such as Asana, Jira, Trello, Scoro, and Monday.-Participated in retrospectives and assisted in setting new goals for upcoming terms.- Managed numerous digital projects, including digital campaigns and the creation of landing page functionality for client homepages.- Led the creation or enhancement of homepages, primarily WordPress-based, ensuring compliance with new EU data management rules, particularly in highly regulated industries like pharmacy.- Worked on various SEO projects using Ahrefs as a tool, managing goals, reports, and communication with the content production team.- Clients ranged from pharmacy industries to telecommunications. I possess experience working within diverse teams, spanning various languages, locations, and cultural background.

- Led team growth from 4 to 12 members through strategic recruitment and mentorship, fostering a collaborative and high-performing environment.- Leading the charge in crafting tailored social media proposals for a diverse range of clients, I ensured that each proposal reflected our clients' unique goals and requirements, consistently exceeding expectations.- Dedicated to providing top-tier customer service, I personally managed relationships with key clients within the agency, ensuring their needs were met with efficiency and excellence. Collaborating closely with designers and programmers, we executed dynamic social media campaigns utilizing a variety of Facebook apps built using Facebook SDK, delivering engaging experiences that captivated audiences and achieved desired outcomes.- Furthermore, I spearheaded the standardization of report templates, enhancing efficiency and consistency across multiple client accounts. This streamlined approach allowed for seamless reporting and analysis, driving informed decision-making and maximizing campaign effectiveness.Notable clients included industry leaders such as Neste Oil, LG Electronics, Cesu alus, Balta, Food Union, Nestle, Viasat, Nokia, Forumcinemas, Sixt, Jacobs, and the National Post Office.

Headed a small digital department specializing in social media initiatives, where I led a team in crafting innovative campaigns. My responsibilities included conceptualizing and executing social media proposals for esteemed agency clients, leveraging my expertise to deliver impactful solutions tailored to their needs.Additionally, I had the privilege of conducting engaging workshops to educate clients on navigating the digital landscape. Through interactive sessions, I empowered them with the knowledge and tools to harness the power of digital platforms effectively.Noteworthy collaborations included renowned brands such as Live Riga (city marketing), LG Electronics, McDonald's, among others. These experiences not only honed my leadership and strategic skills.