• Build client loyalty to ensure long-term retention by presenting new and expanded service innovations; assist clients with installing and navigating programs and software. • Proactively monitor retention risk factors including service usage, customer satisfaction, integration needs and activities to proactively engage clients in increasing utilization.• Lead scheduled client meetings to review inflow and outflow of instruments based on recalibration cycles; collaborate with onsite management to verify scheduled calibration services are efficiently utilized.• Analyze performance of instrumentation and make suggestions on replacements to reduce cost and increase efficiency.• Hold QBR’s with customers to determine effectiveness of calibration programs based on spend to services differential.• Review client complaints/concerns and seek resolution to improve overall experience.

• Collected and analyzed data, which drove marketing campaigns for Digital Curriculum Platform to K-12 Educational Systems.• Conducted systems trainings for new users and refresher trainings for existing users.• Identified and interpreted marketing KPI data on the effectiveness of marketing strategies.• Qualified budget and legitimacy of incoming leads and distributed to sales force daily.• Responsible for management and maintenance of marketing automation tool, HubSpot.

• Aligned with C-Level Executives in the development of go-to-market strategy.• Conducted gap analysis activities used to drive product positioning and the development of penetration road mapping; directed external design partners to ensure brand standards were consistent across packaging, literature and advertising.• Collaborated with website developers to ensure content on both organization and dealer landing pages contained standardized and approved branding.• Ensured sales and marketing were aligned on strategy leading to successful outcomes for OnGuard and vendors.

• Designed marketing campaigns for SaaS retail technology and hardware used to attract quality leads based on demographics.• Created engaging content designed to increase industry traffic toward ECR.• Served as administrator for organization’s customer relationship management systems: Salesforce.com, HubSpot CRM, HubSpot Marketing and Pardot.• Coordinated with marketing team and third-party vendors in the development of marketing strategies targeting new client development and growth.• Analyzed prospective client business needs; further determining product suitability and relationship fit.

• Built relationships with clients by demonstrating clear understanding of client initiatives and goals; ensured swift resolution of client concerns.• Collaborated with marketing team to develop and execute marketing strategies targeting new client development and existing client growth.• Analyzed client purchase data through creation and interpretation of nationwide gap analysis reports; created client sales volume reports and client pricing structure.• Attended industry conventions, trade shows and national sales meetings.• Responsible for review, maintenance and organization of client contract submissions.• Served as administrator for SalesForce.com.

• Increased individual sales by 174% within 5 years.• Built strong relationships with customers, conducted needs analysis and collaborated with manufacturing to ensure precise specifications were met.• Monitored individual customer inventory alerting them when custom components were in low quantity to prevent manufacturing shortages.• Attended domestic and international trade shows.• Educated current and prospective clients in areas of industry standards, FDA compliance, rules and regulations and International Standards Organization (ISO) requirements; provided customers with complete and accurate company policies such as terms and conditions of sales and nondisclosure documents.