Marissa Bailey Email & Phone Number

Charlotte, NC, US

• Led cross-functional team responsible for identifying, customizing, pitching, negotiating, and executing revenue expansion opportunities for both internal and external creator partners.
• Established workflow protocols enabling successful implementation of new business ventures, including Spotify Video Podcasting, X Amplify Sponsorships, Pinterest Originals, Samsung Highlights, YouTube Shopping, and Roku.
• Developed upsell strategies for emerging Jellysmack products including video… Show more
• Developed upsell strategies for emerging Jellysmack products including video production services, catalog financing, digital rights management, NFT development, content optimization, and merch.
• Absorbed the brand partnerships team, helping surpass 7-figure OKR, managed six-figure campaign budgets, and signed top creators for campaigns with clients such as Meta, Sephora, and Walmart.
• Played key role in curating, operationalizing, launching, and distributing 3 all-new FAST Channels across OTT platforms, including Roku, Pluto TV, TCL, and Plex. Sourced and negotiated deals for 25 top Creators.

Charlotte, NC And New York, NY

• Led creative marketing strategies for nationally owned-and-operated music, entertainment, and sports websites, including 325 local radio stations and 200+ live events.
• Team generated $50MM in annual revenue by applying expertise in data-driven market trends, social media, competitive practices, and multi-screen applications, translating to industry-leading broadcasts, digital.
• Developed and executed go-to-market strategies and vision-setting… Show more
• Developed and executed go-to-market strategies and vision-setting for key accounts including Macy’s, Dunkin’, Quicken Loans, Dell, Capital One, Jack Daniels, and FanDuel.
• Managed campaign strategy, development, and implementation for ad partners, specializing in the Direct-to-Consumer space, each with budgets of $1MM+.
• Active member of the Diversity, Equity, and Inclusion (D, E&I) committee, contributing to a more inclusive company culture. Show less

Greater New York City Area

• Led the execution of RFP response strategy, pitch decks, case studies, sales sheets, and sizzle reels across WarnerMedia properties including Rotten Tomatoes, Flixster, Ellen, TMZ, Extra, The Real, and DC Comics.
• Managed client campaign budgets ranging from $50K-$2MM, developing trusted relationships with key partners such as Google Play, Netflix, Verizon, Toyota, Kia, Viacom, and Applebee’s.
• Oversaw the ideation, development, data analytics, and program implementation for… Show more
• Oversaw the ideation, development, data analytics, and program implementation for cross-platform digital marketing campaigns, ensuring brand value proposition, network voice, and programming priorities were infused.

New York, NY

• Directed the development, negotiation, and execution of 150+ multi-platform integrated marketing deals valued at $2.5MM, enhancing brand partnerships.
• Strategized digital and social media extensions to enhance brand partnerships while ensuring all elements aligned with Bethenny Frankel’s target W18-49 demographic.
• Provided day-to-day campaign management on schedule, on specification, and within budget, ensuring client satisfaction and campaign success.

Greater New York City Area

• Conceptualized, negotiated, managed, and led workflow for 80+ custom on-air integrations while developing digital and social media content to reinforce client initiatives and the MTV brand.
• Identified brand partners for each episode that were authentic to the youth market, enhancing programming while maintaining show quality, consistency, and credibility.
• Managed a team of six, overseeing all aspects of production from casting through broadcast, regularly reworking the creative… Show more
• Managed a team of six, overseeing all aspects of production from casting through broadcast, regularly reworking the creative direction and fast-paced shoot schedule to accommodate developing stories. Show less

New York, NY

Oversaw all aspects of production process from casting through air. Responsibilities included field directing, script writing and post production supervising.

• Field and story produced weekly content for multimillion-dollar social media marketing campaigns for global clients, including General Motors’ Chevy Cruze launch campaign, Buick, GMC, Clorox, and T-Mobile.
• Produced and directed all stages of creative for online video and social elements, ensuring each brand's identity was well represented and resonated with target audiences.

Ma, Media Studies

Activities and Societies: Producer's Guild of America, Student Member Secretary

Ba, English Language And Literature

Activities and Societies: WOLV-TV Campus News Writer/Producer, PURE Dance Group