Marissa Boucher Email & Phone Number

Los Angeles, California, United States

Drove day-to-day account needs, including but not limited to ongoing press outreach, influencer campaigns and influencer strategy, monitoring, researching, product seeding, executive visibility, and client strategy.• Created compelling brand narratives and key messages to effectively communicate brand values, story, and products to target audience; delivering top notch assignments on time while managing project expectations.• Maintained regular client communication, providing updates on campaign progress, and addressing questions or concerns.• Assisted in organization and coordination of PR events such as product launches and gifting suites while also providing logistical and on-site event support.• Planned and implemented multi-channel marketing campaigns that leveraged a variety of platforms, including digital, email, influencers, brand events and partnerships, to maximize brand and product visibility.• Collaborated with account management team to develop PR strategies and plans, including creating media materials, implementing campaigns, and ensured timely deliverables.• Conducted market research on current industry trends, emerging technologies, and target audiences for campaign planning to effectively communicate the unique and differentiated value proposition.

Los Angeles, California, United States

Determined client expectations and developed strategies based on input and campaign goals.• Analyzed media coverage, social media engagement and other PR metrics to evaluate and draft reports on campaign effectiveness.• Cultivated media relations and contacts - digital, broadcast, print; confident in securing strong press placements on a consistent basis.• Assisted identifying and developing strategic brand partnerships with relevant media editors, influencers, and stylists.• Updated brand marketing calendars daily to maintain campaign and event timelines.• Provided administrative support such as preparing meeting agendas, clipping, managing calendars, and maintaining files.

Los Angeles, California, United States

Aided in social media management, including content creation, scheduling, and monitoring engagement with followers.• Secured and managed placements, as part of a team, including shots or content in weekly/monthly magazines or online mentions, event planning/production, created copy and pitches to send out for outreach to influencers and editors, and on was the constant outlook for any placements of brands, clients, and/or products.• Drafted and edited press releases and pitches to drive awareness and engagement.• Assisted with influencer seeding, gifting, and tracking secured coverage.

Los Angeles, California, United States

Provided showroom support by coordinating sample send-outs and returns, stylist appointments, and maintaining organized inventory.• Enhanced and strengthened media relations by researching contacts, updating databases, and sending product samples.• Achieved, as part of a team, placements on celebrities and in editorial sections of magazines / press; provided pick-ups/drop-offs of merchandise, bagged up items, assisted stylists while in showroom, merchandised and maintained the aesthetics of the showroom, and gathered images to pitch to stylists for client upcoming events.• Tracked media by compiling press clippings, monitoring online placements, and social media engagements.

Milwaukee, Wisconsin, United States

Finance & Insurance Intern

Milwaukee, Wisconsin, United States

Finance & Insurance Intern

West Hollywood, California, United States