Marissa Boucher

Marissa Boucher Email and Phone Number

Account Management | Public Relations | Media / Press | Strategy & Marketing Activations | Influencer Marketing | Campaigns, Events, & Experiences that Generate Brand Awareness | Fashion, Lifestyle, & Entertainment @ CLD PR
los angeles, california, united states
Marissa Boucher's Location
Los Angeles, California, United States, United States
About Marissa Boucher

I am a dynamic and motivated public relations professional with a passion and data-driven mindset for B2B/B2C public relations, marketing, and communications. Excelled at building and maintaining brand relationships, account management, market intelligence, media, press, and editorial relations, and implementing effective PR strategies. Multifaceted expertise focused on the fashion, lifestyle, entertainment and influencer verticals; brainstormed, ideated, and conceptualized for clients, compiling relevant and creative outreach lists, pitch angles and experiential activations. Ability to create compelling stories and ensured that messaging aligned with clients' goals, values and unique brand voice.CORE COMPETENCIESCalendar Management | Influencer & Experiential Marketing | Events | Research & AnalyticsPublic Relations | Media Relations | Multi-Channel Marketing Campaigns | Strategic CommunicationsPR Account Management | Client Liaison| New Product Launches & Special PromotionsProfessional Phone Skills | Visual Storyteller | Pitches | Brand DecksROI | Retention & Engagement Metrics | Press ReleasesInternet Culture & Trends | Brand Awareness & Perception | Project Reporting & Performance AnalysisTECHNICAL COMPETENCIESMicrosoft Office Suite - PowerPoint | Video Conferencing (Teams, Zoom, WebEx, etc.,) G-Suite | Muck Rack | Cision | Influencer Intelligence - Data | Canva Launchmetrics – Brand Performance

Marissa Boucher's Current Company Details
CLD PR

Cld Pr

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Account Management | Public Relations | Media / Press | Strategy & Marketing Activations | Influencer Marketing | Campaigns, Events, & Experiences that Generate Brand Awareness | Fashion, Lifestyle, & Entertainment
los angeles, california, united states
Website:
cldstylehouse.com
Employees:
77
Marissa Boucher Work Experience Details
  • Cld Pr
    Account Manager
    Cld Pr Nov 2022 - Present
    Los Angeles, California, United States
    Drove day-to-day account needs, including but not limited to ongoing press outreach, influencer campaigns and influencer strategy, monitoring, researching, product seeding, executive visibility, and client strategy.• Created compelling brand narratives and key messages to effectively communicate brand values, story, and products to target audience; delivering top notch assignments on time while managing project expectations.• Maintained regular client communication, providing updates on campaign progress, and addressing questions or concerns.• Assisted in organization and coordination of PR events such as product launches and gifting suites while also providing logistical and on-site event support.• Planned and implemented multi-channel marketing campaigns that leveraged a variety of platforms, including digital, email, influencers, brand events and partnerships, to maximize brand and product visibility.• Collaborated with account management team to develop PR strategies and plans, including creating media materials, implementing campaigns, and ensured timely deliverables.• Conducted market research on current industry trends, emerging technologies, and target audiences for campaign planning to effectively communicate the unique and differentiated value proposition.
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  • Cld Pr
    Account Coordinator
    Cld Pr Aug 2021 - Nov 2022
    Los Angeles, California, United States
    Determined client expectations and developed strategies based on input and campaign goals.• Analyzed media coverage, social media engagement and other PR metrics to evaluate and draft reports on campaign effectiveness.• Cultivated media relations and contacts - digital, broadcast, print; confident in securing strong press placements on a consistent basis.• Assisted identifying and developing strategic brand partnerships with relevant media editors, influencers, and stylists.• Updated brand marketing calendars daily to maintain campaign and event timelines.• Provided administrative support such as preparing meeting agendas, clipping, managing calendars, and maintaining files.
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  • Ragdoll Pr
    Fashion Pr Intern
    Ragdoll Pr Jan 2020 - Jul 2020
    Los Angeles, California, United States
    Aided in social media management, including content creation, scheduling, and monitoring engagement with followers.• Secured and managed placements, as part of a team, including shots or content in weekly/monthly magazines or online mentions, event planning/production, created copy and pitches to send out for outreach to influencers and editors, and on was the constant outlook for any placements of brands, clients, and/or products.• Drafted and edited press releases and pitches to drive awareness and engagement.• Assisted with influencer seeding, gifting, and tracking secured coverage.
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  • Style Public Relations, Llc
    Fashion Pr And Showroom Intern
    Style Public Relations, Llc Jan 2020 - Apr 2020
    Los Angeles, California, United States
    Provided showroom support by coordinating sample send-outs and returns, stylist appointments, and maintaining organized inventory.• Enhanced and strengthened media relations by researching contacts, updating databases, and sending product samples.• Achieved, as part of a team, placements on celebrities and in editorial sections of magazines / press; provided pick-ups/drop-offs of merchandise, bagged up items, assisted stylists while in showroom, merchandised and maintained the aesthetics of the showroom, and gathered images to pitch to stylists for client upcoming events.• Tracked media by compiling press clippings, monitoring online placements, and social media engagements.
  • Boucher Automotive Group
    Intern
    Boucher Automotive Group May 2019 - Aug 2019
    Milwaukee, Wisconsin, United States
    Finance & Insurance Intern
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  • Boucher Automotive Group
    Intern
    Boucher Automotive Group May 2018 - Aug 2018
    Milwaukee, Wisconsin, United States
    Finance & Insurance Intern
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  • Bonhams
    Intern
    Bonhams May 2017 - Aug 2017
    West Hollywood, California, United States
    View

Marissa Boucher Education Details

Frequently Asked Questions about Marissa Boucher

What company does Marissa Boucher work for?

Marissa Boucher works for Cld Pr

What is Marissa Boucher's role at the current company?

Marissa Boucher's current role is Account Management | Public Relations | Media / Press | Strategy & Marketing Activations | Influencer Marketing | Campaigns, Events, & Experiences that Generate Brand Awareness | Fashion, Lifestyle, & Entertainment.

What schools did Marissa Boucher attend?

Marissa Boucher attended Indiana University Bloomington.

Who are Marissa Boucher's colleagues?

Marissa Boucher's colleagues are Victoria Sanchez, Lucy Lu, Odalys Facio, Alexandra Novak, Lucy L Lu, Jazmin Manzo, Jennifer Petrini.

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