Marissa Daum Email & Phone Number

Austin, Tx, Us

New York, New York, United States

Associated Brand: Walgreens

Austin, Texas Metropolitan Area

Associated Brands: McDonald's, Inspire Brands (Dunkin', Jimmy Johns, Sonic), Perrigo Good Start, SephoraAssists in the execution of global CX campaigns for brands across a multitude of verticals (retail, QSR, CPG, travel, hospitality, beauty) with loyalty and CRM programs. While collaborating with other CX teams under the client and Epsilon umbrella, I work daily in ESPs, CDPs, and data clean rooms to extract insights for omnichannel campaign execution. I am also seasoned in campaign testing (A/B, cadence, T.O.D., etc.) to assess and report on efficiency. Well-versed in media strategy, including persona creation, audience segmentation, data analysis, and media planning. I am skilled at storytelling through data, presenting findings at client QBRs. My specialties include lifecycle marketing, omnichannel journey mapping, brand persona building, and UX/CX strategy.

Associated Brands: Walgreens, Ashley Furniture, Lowe'sCompleted a strategic rotational to assist in expanding my robust skill set that includes expertise in loyalty marketing, retention strategies (across CRM and Loyalty Programs alike), and customer experience management, all of which are crucial for driving customer engagement and long-term brand loyalty. Develops and implements targeted initiatives that resonate with diverse audiences across all media channels.Additionally, I am well-versed in marketing analytics and data strategy, allowing me to leverage data-driven insights to optimize campaigns and enhance overall customer interactions.

New York, New York, United States

Associated Brands: Deckers Brands (UGG, Hoka), Unilever, Marriott Homes & Villas, AutoZone, ValvolineMaintains an up-to-date knowledge base of loyalty and customer experience trends, competitive insights, and emerging technologies to stay ahead in the industry. Regularly performs industry research and creates resource materials for both internal teams and client use. Additionally, designs customer-facing survey questionnaires (Survey Monkey, Google Forms, etc.), analyzes the results, and documents findings in client-facing presentations (including QBRs) to provide actionable insights. My experience also branches into monitoring social media channels via social listening tools (BrandWatch) for specific brand keywords to assess volume patterns, sentiment, and trending topics, ensuring that our strategies remain relevant and responsive to current consumer dynamics.Member of the New Grad Program, June 2021 Cohort.

College Station-Bryan Area

Conducted primary and secondary targeted research to assist in business planning for local small businesses, as well as SWOT analyses and competitive audits to assist in internal planning. Articulated findings, insights, and recommendations.

Associated Brand: TinderLeadership role for the Aggie Advertising Team at Texas A&M University - College Station. Placed 2nd at our regional competition where we presented a campaign brief to the client, who has implemented our ideas in their current advertising.

New York, New York, United States

Associated Brand: Tide (P&G)Summer internship that transformed into a virtual mentorship due to COVID-19.

San Antonio, Texas, United States

Summer Internship

Fair Oaks Ranch Golf & Country Club, San Antonio

College Employment