SignatureDx operates SDxLabs, a CLIA Certified high complexity molecular diagnostic laboratory.

SignatureDx is a biotechnology company creating diagnostic signatures to detect disease early when it is most treatable to help improve patient outcomes.Develops and delivers all content-based marketing and communications, as well as project managing related plans and activities to position SignatureDx as a technology leader in key markets, as well as create demand and support in all phases of the sales cycle. ✦ Develops effective promotional content including marketing collateral and sales scripts, assists with presentation content.✦ Leads the marketing team in projects, research, and communication.✦ Creates and publishes content for digital communications including website content, email marketing, search engine optimization, blogs, and social media.✦ Supports ongoing marketing campaigns to increase target audience engagement.✦ Identifies communications opportunities to develop and deliver messaging using a variety of tools, such as events, brochures, web, video, infographics, and social media.✦ Translates complex technical information into targeted/audience-relevant communications strategies by working closely with subject matter experts within the company.✦ Conducts research and evaluates market conditions and competitor data to refine marketing approaches and messaging.✦ Works cross-functionally with other areas of the business to craft online/print marketing content and/or to produce effective promotional materials for client engagements.✦ Partners with external clients to help define business needs and objectives as it relates to marketing communications requirements, identifying appropriate tactics and crafting communication deliverables to achieve project goals.✦Manages all aspects of a Marketing Communications calendar, developing schedules and maintaining deadlines

fivestar* is your partner to develop custom web applications and software solutions that accelerate your business. For over 24 years, fivestar* has helped organizations navigate the complexity of implementing new technology. ✦ Develops strategic marketing plans. ✦ Oversees and evaluates market research and adjusts marketing strategy to meet changing market and competitive conditions. ✦ Coordinates others creating content for digital communications including website content, email marketing, search engine optimization, blogs, and social media.✦ Manages and maintains branding and style guidelines to establish and maintain a consistent corporate image throughout all product and services, promotional materials, and events. ✦ Coordinates marketing staff and collaborate with other departments as needed.✦ Develops, manages, and analyzes marketing expenses to conform to budget. ✦ Prepares marketing activity reports and presents to executive management. ✦ Ensures effective control of marketing activities, results, and ROI and takes corrective action to guarantee that achievement of marketing objectives falls within designated targets. ✦ Supports ongoing marketing campaigns to increase target audience engagement. ✦ Translates product and services information into targeted/audience-relevant communications strategies by working closely with subject matter experts within the company.

Developed and launched “The Establishment,” a non-traditional consumer financial education platform. During launch I created a multi-channel marketing plan that included strategies for brand development, digital marketing, website creation, social media, video production, print and digital collateral design, and communication plan. Built productive relationships with the teams I managed which included internal employees, an advertising agency, construction company, and technology team. Ensured creative excellence, customer satisfaction and revenue growth.Program development and launch✦ Managed $500K budget for classroom build-out, brand development, website design, technology, advertising and photography. ✦ Led a team of 15 class instructors, 5 brand ambassadors, and 1 marketing assistant/graphic designer.✦ Monitored and managed construction team to ensure alignment of brand and space design.✦ Oversaw the creative direction of the brand, website, social media content and video production.✦ Designed print and digital marketing collateral to advertise and support program mission.✦ Collaborated with educators to develop 20 financial seminars and designed the presentations.✦ Developed a marketing and communication plan to reach target demographic to obtain class participants.Results✦ Grew attendance and classes from 0 participants/0 classes to 5K+ participants/500+ classes.✦ Developed a path to revenue and converted 1/2 of participants to clients of MassMutual.✦ Partnered with local organizations via private classes to offer employee/member education program.✦ Developed a franchise model to expand the program to other MassMutual agencies across the United States and generated additional revenue locally. ✦ Winner, 3 ADDY Silver Awards: Responsive Design, User Experience, and Websites - Consumer, 2016.✦ Winner, Excalibur Gold Award: Social Media Strategy, 2016.

Led marketing function to support growth, innovation, and customer satisfaction with an annual marketing budget of $30K for collegiate food service company that generated $8M in annual revenue locally. Developed and presented creative vision plans to implement on campus to support the dining program. Designed marketing materials to support marketing plan and campaigns. Designs included promotional mailers, limited time offers posters, food menus, meal plan brochures and advertisements. Developed social media content and maintained website through content management system. ✦ Developed yearly marketing plan for each campus dining location. ✦ Drove innovative marketing campaigns to boost campus meal plan sales.✦ Benchmarked, planned, and measured retail sales initiatives.✦ Surveyed customers, analyzed, and applied results to enhance service delivery.✦ Ensured alignment for all internal and national franchise brands.✦ Designed and branded multiple new retail dining concepts.✦ Winner: National Association of College & University Food Services Awards for collegiate food service and catering special events: NACUFS Loyal E. Horton Gold Award, 2014; Horton Bronze Award, 2012. ✦ Winner: President’s Award for marketing efforts for Mid-Atlantic accounts, 2013.

Led and organized direct marketing events at automotive dealerships in the Midwest and Northeast regions of the United States. Briefed sales associates to enhance effectiveness of sales promotions. ✦ Planned and executed logistics for promotional activities.✦ Performed market research and result analysis.✦ Provided promotion report to business growth strategist.

Specialized in the layout and composition of the multi-state regional monthly publication. Used photos, graphics and other forms of artwork to design the magazine covers and inside pages. Liaised with editors and advertising managers to develop advertisements for clients and the magazine appearance.✦ Met with editors in order to discuss the appearance and direction of upcoming magazine issues. ✦ Decided how visuals and articles would be tied together. ✦ Conceived and developed promotional advertisements.✦ Researched demographics for products to be featured in special sections to drive sales revenue.✦ Collaborated with photographers to optimize creative design elements.

Worked closely with the Director of Marketing to implement and promote the dining program at Edinboro University of Pennsylvania. Spearheaded various graphic design projects.✦ Assisted with planning, organizing and hosting events.✦ Assisted with the creation of campaigns and imagery to communicate with the target audience.✦ Updated Dine on Campus website and developed social media content and graphics.