As the Sr. Director of Direct Marketing at the V Foundation, I lead the team in all its annual giving direct marketing fundraising, and communication efforts in both print and digital. I work with our Brand & Storytelling team and Digital Marketing team to ensure we are moving forward with an omnichannel approach. My role is not only to create and execute fundraising initiatives but look long-term at creating a long-lasting relationship with our donors and supporters, bringing them back again and again. Finding what is important to them and the type of communication they would like to receive. We work with outside consultants and agencies to identify best practices while identifying new growth opportunities. Most importantly, we find and share stories to show the impact to the donor and the difference their dollars are making in the lives of others. • Responsible for reaching an $8M Annual Giving Direct Marketing fundraising goal• Lead strategy for all Direct Marketing initiatives. including our first Giving Day raising over $160k• Create and execute our Direct Marketing calendar for FY, including fundraising initiatives and stewardship communication• Coordinate with Communications Team on Direct Marketing pieces; provide directional support and goals for content creation• Work simultaneously with Corporate Partners Team on partner tentpole initiatives, including ESPN’s V Week and the ESPYs• Organize content strategy meetings to plan V Foundation quarterly content calendar• Responsible for V Foundation Email Marketing Program, including Direct Marketing, Community, and Signature Events• Partner with Digital Marketing Team on content strategy for the website, email templates, best practices, and list management• Drive segmentation strategy for V Foundation communication pieces• Oversee and manage Direct Marketing Coordinator

The V Foundation for Cancer Research was founded with one goal in mind: to achieve Victory Over Cancer®. Since its formation in 1993, the V Foundation has awarded more than $250 million in cancer research grants nationwide and has grown to become one of the premier supporters of cutting-edge cancer research. As Annual Giving Manager, I proactively manage and optimize the V Foundation's annual giving revenue streams and stewardship efforts. Components of the Annual Giving Program include, but are not limited to: direct mail, digital/email communication and engagement, online and phone solicitation, monthly donor program, mid-level donor program, workplace giving, matching gifts, and tribute giving. The Annual Giving team fosters communication and engagement with our supporters to create long-lasting relationships. V Foundation donors are part of our team. They believe in our mission. They are passionate to bring a stop to cancer once and for all. We take pride in establishing the best relationship we can with all of our supporters.Areas of Responsibility: Oversaw and directed stewardship donors for all V Foundation donors• Led and managed donor loyalty programs (combined revenue total of $3M)• Provided all organization, project management, and operation needs for Annual Giving direct mail and email campaigns • Helped oversee donor-centric website content and development• Initiated strategy to optimize current revenue streams, including matching gifts, workplace giving, and tribute giving• Collaborated with Digital Marketing Team on a multi-channel fundraising approach • Strategized and managed Annual Giving Direct Marketing email initiatives• Directed and managed multiple cross-departmental communication and collaboration efforts

LifeBridge Health is one of the largest and most comprehensive health-related services to the Greater Baltimore region. LifeBridge Health consists of Sinai Hospital of Baltimore, Northwest Hospital, Carroll Hospital, and Levindale Hebrew Geriatric Center and Hospital. LifeBridge Health prides itself on a mission to improve the health of the individuals and communities they serve through compassionate, high-quality care. Responsibilities as Annual Giving Manager include managing our direct mail program, online giving campaigns, phone solicitations, tribute giving program as well as our Champions of Care program, recognizing all doctors, nurses, and staff. The Annual Giving Program oversaw two key influencer groups: - The Leadership Society Giving Council: This giving circle was composed of 20-25 members, dedicated to being involved and serving the LifeBridge Health community through philanthropy. - The Sinai Infinity Mitzvah Foundation, formerly known as the Sinai Hospital AuxiliaryAdditional responsibilities included establishing relationships while being a liaison with surrounding non-profit organizations.

LifeBridge Health is one of the largest and most comprehensive health-related services to the Greater Baltimore region. LifeBridge Health consists of Sinai Hospital of Baltimore, Northwest Hospital, Carroll Hospital, and Levindale Hebrew Geriatric Center and Hospital. LifeBridge Health prides itself on a mission to improve the health of the individuals and communities they serve through compassionate, high-quality care. As a Development Assistant to the Department of Development at LifeBridge Health, my responsibilities varied. I gained experience in various areas of our department including, but not limited to: database training in Raiser’s Edge, assisting the Annual Giving Program via tribute giving, working with our Events Manager on our key events (Race for Our Kids/Magic of Life Gala), and supporter our Major Gifts team with donor profiles and necessary communication. I also had the opportunity to take part in the Luminate Online software training to gain knowledge on how to help improve our online fundraising efforts and email communications.

• Organize weekly activities, including dinners and social events for patients and families staying at the facility• Manage front desk operations, including assisting with check-in & check-out procedures, weekly payments, & other various situations • Foster a friendly, safe, and caring environment during their stay

•Plan and organize social events within the community for the pediatric patients of Johns Hopkins Children Center and their families • Lead campus- wide fundraising events; facilitate interaction between students and the patients and families benefitting from the efforts by inviting them to attend the events• Create a welcoming and positive environment at all fundraising events to ensure that the patients and their families enjoy their experience to the fullest extent• Serve as the contact person for Johns Hopkins Children Center Department of Development; arrange hospital tours and the delivery of donated items to the patients; manage contact information and communication with the families of the patients

• Provide customer-oriented service to students and other visitors of the office • Perform office related duties as they arise, including delivering important documents, answering phone calls, and assembling packets fordepartment chair meetings

• Raised over $30,000 for the Johns Hopkins Children Center• Promoted the event via campus-wide email blasts and social media outlets, including a Facebook event and Twitter campaign; created and distributed promotional materials, including flyers for the event and ads run in student newspaper• Acted as liaison for campus involvement, including Greek life, Towson Athletic Department, and Dining Services; arranged for appearances by select athletes and coaches at TigerTHON; attended chapter meetings to encourage participation and explain registration; coordinated with Dining Services to facilitate the Donate a Meal Program• Managed and organized on-campus events, including Help Us Entertain the Kids Cabin Fever Book & DVD Drive and Donate a Meal Program; promoted student participation and involvement• Contacted local businesses and organizations, including the Baltimore Ravens, Baltimore Orioles, National Aquarium, and 93.1 WPOC to secure donations for raffle items

• Allocated a $1.4million budget for student organizations, events, and projects for the campus • Wrote legislation on behalf of the students to benefit the university • Lobbied on behalf of Towson University at Tiger Pride Day to the General Assembly in Annapolis, MD • Served as Member of the Athletic Affairs Committee

• Created and maintained custom fundraising websites for individual fundraising groups based off of existing website template• Supported staff in planning fundraising events, including Art of Caring & Semi-Annual Golf Tournament• Coordinated communications with local sponsors to secure their participation in Children’s Miracle Network fundraising events • Assisted staff with the Wal-Mart and Rite Aid Campaigns (assembling/sending out CMN packages to each participating store locations; Keeping in contact with store locations regarding campaign supplies, etc.)