• Led planning and design for brand events, product launches, international influencer trips, and brand activations that generated significant brand reach, heightened influencer loyalty, and encouraged customer retention• Offered professional execution, enthusiasm, and a robust skill set for all event production needs including event scouting and budgeting, vendor outreach and contracting, logistics and operations, and on-the-ground production

• Collaborated with larger Marketing team to develop strategic and disruptive brand awareness initiatives and product launch activations• Managed brand partnerships from end to end; including identifying impactful brand partners, developing unique value concepts, and executing on‐brand partnership initiatives to widen Benefit’s reach and relevancy• Executed high profile beauty influencer trips and events which involved storyscaping and engaged guests in an immersive brand experience.

• Global liaison for all digital marketing activations for US, UK, Ireland & Canada• Served as marketing lead for product launch campaigns; campaign tracking, analysis, and optimization• Produced weekly content newsletter for 45 global markets sharing social media best practices

• Worked closely with the SVP & VP of Digital Marketing as well as Ecommerce, Web Engineering, Digital Design, and Digital Marketing Directors• Provided financial/expense support, meeting & event organization, travel support, and presentation development support

• Collaborated with management to oversee department success and sales goals• Developed and maintained positive personal relationships with customers

• Promoted company by exhibiting and delivering excellent customer service• Provided on-call assistance for all of the event's components• Remained organized while following through with director's instructions