Marissa M. Email & Phone Number

Marketing analytics leader with sound experience leveraging the power of data to drive growth and customer retention using print and digital media. Owned the execution and delivery of analytics solutions for large national retailers across categories such as grocery, sporting, general merchandise, automotive as well as Pharmacy, CPG and service sector clients, from beginning to end. Client facing, with a high degree of confidence presenting to all levels, including senior executives. Strategic, client focused, manager specialized in leading diverse analytics teams for the development of tactical strategies including analytic measurements and reporting. Experienced in driving processes, timelines, and decision-making results for the deployment of multi-million dollar national events, including collaboration with digital teams to craft a geo-targeted blend of online and offline strategies for clients.Proven track record for meeting client objectives to optimize campaigns’ ROI. Adept to identifying data requirements, and utilizing 1st party client data and/or industry leading 3rd party data to achieve desired results. Proven leadership and interpersonal skills with the ability to achieve goals through teamwork, collaboration, and relationship management cross-divisionally. Specialties: Flyer Analytics, Data analytics & Insights, Spatial analytics & GIS, Marketing optimization, Pre and post campaign analytics, Customer segmentation, Loyalty & POS (point-of-sale) analytics, GAP analysis, Trade Area Analysis, Market Research, Agile project management, Proposal writing and Presentations, In-dept knowledge of flyer management, Client and Vendor relationship management, People management & Team building, Software/Data purchasing and management, Budgeting Technologies/Coding: R, MS SQL, Python, Alteryx, Weka, Hadoop - Hive, DB2, ESRI ArcGIS, ArcOnline, Operations Dashboard, Power BI, MS Access, MS Excel, MS Visio

Listed skills include Arcgis, Analytics, Analysis, Data Analysis, and 29 others.