Marissa Morrison Email & Phone Number

Santa Barbara, California, United States

Increased social media engagement by 40% through targeted campaigns on Facebook and Instagram, using data-driven audience segmentation and creative content strategies tailored to the music and fashion industries.Boosted revenue by 25% by analyzing data to develop targeted promotions and high-performing content, executing campaigns via MailChimp email marketing and paid social media ads.Redesigned client websites by optimizing SEO, UI, and UX, improving usability for older… Show more Increased social media engagement by 40% through targeted campaigns on Facebook and Instagram, using data-driven audience segmentation and creative content strategies tailored to the music and fashion industries.Boosted revenue by 25% by analyzing data to develop targeted promotions and high-performing content, executing campaigns via MailChimp email marketing and paid social media ads.Redesigned client websites by optimizing SEO, UI, and UX, improving usability for older audiences and achieving a 30% increase in website traffic and enhanced customer satisfaction.Sold out a 100-attendee concert in Santa Barbara through strategic social media marketing, increasing brand awareness and driving event attendance. Show less

Summerland, California, United States

Exceeded quarterly revenue and engagement goals by 30% and increased brand visibility by 15% through leading 5+ multi-platform marketing campaigns across digital, social, email, and web channels.Collaborated closely with the Director of Marketing and data team to strategically execute 10+ mass-targeted email campaigns for a segmented contact list of 80,000+, delivering personalized, on-brand messaging that boosted audience engagement and retention.Improved website UI/UX and… Show more Exceeded quarterly revenue and engagement goals by 30% and increased brand visibility by 15% through leading 5+ multi-platform marketing campaigns across digital, social, email, and web channels.Collaborated closely with the Director of Marketing and data team to strategically execute 10+ mass-targeted email campaigns for a segmented contact list of 80,000+, delivering personalized, on-brand messaging that boosted audience engagement and retention.Improved website UI/UX and donor email strategies, driving a 20% increase in community engagement while ensuring all communications adhere to brand guidelines.Leveraged analytics and audience insights to refine campaign strategies, identify opportunities in emerging channels, and deliver measurable ROI improvements.Co-created and led an 8 hour professional development event. Hired makeup artists and caterers. I set up a professional photo room, taking professional headshots of the ShelterBox USA staff. I edited and touched up all the photos and added them to the website to improve the overall look and feel of the page.Mastery of WordPress, Meta Business Suite, Razors Edge, HootSuite, Canva, Adobe Suite, and Microsoft Suite. Show less

California, United States

Co-Founder and developer—Built the brand from the ground up, with my mother during COVID-19 Pandemic in 2021, as a way to showcase the true ‘nature’ of the area.Primary Responsibilities include (but are not limited to) : Website development and management, product design, product decisions, placement, and ordering, data-driven market research, digital and traditional brand marketing, brand development, social media campaigns, content creation, scheduled social media content, customer… Show more Co-Founder and developer—Built the brand from the ground up, with my mother during COVID-19 Pandemic in 2021, as a way to showcase the true ‘nature’ of the area.Primary Responsibilities include (but are not limited to) : Website development and management, product design, product decisions, placement, and ordering, data-driven market research, digital and traditional brand marketing, brand development, social media campaigns, content creation, scheduled social media content, customer engagement and retention, analytics and analysis, customer service and process automation. Show less

California, United States

Santa Barbara, California, United States

Consulting Teledyne FLIR Systems Project and Product Managers to increase the effectiveness of project selection, prioritization, and justification for their yearly budget.Explored project prioritization and justification processes from other companies through case studies, academic research, and interviews.Researched and analyzed multiple strategies and provided six recommended approaches for project justification and prioritization with a supporting roll-out and implementation… Show more Consulting Teledyne FLIR Systems Project and Product Managers to increase the effectiveness of project selection, prioritization, and justification for their yearly budget.Explored project prioritization and justification processes from other companies through case studies, academic research, and interviews.Researched and analyzed multiple strategies and provided six recommended approaches for project justification and prioritization with a supporting roll-out and implementation plans. Presented to the GM, Senior Project Managers, Senior Project Managers, and lead Engineers in an hour compelling data-driven PowerPoint presentation.Completed for my Master’s Thesis requisite. Show less

Santa Barbara, California, United States

Technology Management is a multidisciplinary field of science that examines the opportunities and challenges of technological innovation, industry disruption, and organizational change, and their influence on business performance and competitive advantage. At the core of Technology Management are five key factors, or core competencies, that leaders must assimilate into their business practices. The process of Technology Management is an ongoing virtuous cycle, with implications for the… Show more Technology Management is a multidisciplinary field of science that examines the opportunities and challenges of technological innovation, industry disruption, and organizational change, and their influence on business performance and competitive advantage. At the core of Technology Management are five key factors, or core competencies, that leaders must assimilate into their business practices. The process of Technology Management is an ongoing virtuous cycle, with implications for the way organizations address human capital, finance, project management, product management, business strategy, data science, marketing, and organizational development. These serve as the foundation for the Master of Technology Management curriculum.Graduated at the top of my class, while being a Teaching Assistant and working as a PM Consultant. The Master of Technology Management curriculum draws upon research and education at the intersection of technology, business, and social science, and explores the theory and practice of product and corporate strategy, the management of products, projects, and teams, and the various methodologies for growing and scaling innovation-driven businesses. The MTM curriculum also includes a field practicum in which I had the opportunity to experience the practical application of theories and concepts learned at FLIR Technologies as a Project Management Consultant. Show less

University Of California Santa Barbara, California, United States

Teaching Assistant for UCSB’s Technology Management Programs Marketing Principles course. Worked alongside Professor Guy Gabriele, managing a course 50+ students each quarter. Introduced two critical improvements to the course structure to promote student learning an engagement.Coaches and advised classes of 50+ undergraduate student for the entirety of my Masters Program. Originally a six month opportunity—extended into a full year position after my first performance… Show more Teaching Assistant for UCSB’s Technology Management Programs Marketing Principles course. Worked alongside Professor Guy Gabriele, managing a course 50+ students each quarter. Introduced two critical improvements to the course structure to promote student learning an engagement.Coaches and advised classes of 50+ undergraduate student for the entirety of my Masters Program. Originally a six month opportunity—extended into a full year position after my first performance review. Maintained this reoccurring position by going above and beyond my role expectations. Guided and managed project teams, organized course structure, developed grading rubrics, led engaging business case study discussions, and worked to improve the course by bringing in new and relevant material. Show less

Myers Flat, California, United States

Managed the Daily Grind coffee shop’s employees, finances, marketing, sales, and customer service full time for two years, and then in the summer months for another four years. Focused on increasing and retaining loyal customers, improving operational efficiency, decreasing operational expenses while driving increased sales, and promotional marketing.

Santa Barbara, California, United States

Received an introduction to critical business principles and practices required by leaders for business success and societal benefit. Exposed to key management theories, models and tools in strategy, finance, accounting, commercialization, marketing, and sales.Received an introduction to basic marketing concepts and how these concepts can be applied to any organization, particularly technology firms. Introduced to how management of the marketing function within an organization is… Show more Received an introduction to critical business principles and practices required by leaders for business success and societal benefit. Exposed to key management theories, models and tools in strategy, finance, accounting, commercialization, marketing, and sales.Received an introduction to basic marketing concepts and how these concepts can be applied to any organization, particularly technology firms. Introduced to how management of the marketing function within an organization is critical to the organization’s success.In the course: Understanding and Managing Technology Organizations I learned the important link between the business and talent strategy including talent value chain, recruitment/selection strategies for rewards/incentives, employee relations, leadership and team formation; conflict resolution, problem solving, and decision-making, importance of organization culture; culture diversity and global village.The Professional Fundamentals of Business Finance Course in the Graduate Extension Program provided me with the essential tools to understand and analyze financial information and financing strategies for new ventures. Major topics covered included the analyses of financial information, sources of financing, valuation models, and deal structures particular to new ventures. Participant of the Technology Management Program's annual New Venture Competition which provides the opportunity to take a deep-dive into forming and building viable startup businesses that address real-world challenges and opportunities. I pitched my idea to and developed a team of 3 other cross-disciplinary students and two Professional mentors/investors from the Santa Barbara area. Show less

Santa Barbara, California, United States

(Volunteer Position) Guided two incoming freshman students who were awarded the Promise scholarship, a scholarship which empowers high-achieving, first generation students from low-income households with $120,000 to fund their education, through their transition into university life.Met via Zoom twice a week before the academic year began and once a week for Fall quarter to check in and help address any of their concerns, answers questions, and problem solve.

Santa Barbara, California, United States

Event planner, coordinator, and marketer for San Nicholas Hall events. The largest event I planned and promoted was an open-mic that received 200 guests.

Master Of Technology Management, Technology Management

Activities and Societies: Teaching Assistant for UCSB’s Technology Management Programs Marketing Principles course. Worked alongside.

Minor, Professional Writing, 3.8

Provided me with the skills and expertise to successfully write for different digital channels and audiences. Developed captivating.

Technology Management Certification, Computer/Information Technology Administration And Management

Activities and Societies: Led a team of five fellow UCSB student’s to develop a community-oriented travel digital application.

Bachelor Of Arts - Ba, Communication, General

Activities and Societies: Team Leader for New Venture Competition • Developed a business plan, market strategy, and logo Recruiter.