Marissa Ronca

Marissa Ronca Email and Phone Number

Head of Brand Partnerships, Content Strategy, and Distribution @ Simple Alien Inc
Maplewood, NJ, US
Marissa Ronca's Location
Maplewood, New Jersey, United States, United States
About Marissa Ronca

As a Creative Executive and Head of Content, I specialize in transforming companies through innovative content strategies, talent partnerships, and IP development. In this crowded content landscape, I guide creators & brands to craft impactful stories that engage, inform and entertain audiences while also driving business objectives. I’m passionate about developing dynamic processes that unite teams, aligning resources and creative visions to deliver exceptional business results. Throughout my career, I’ve led content strategy, overseeing the development and execution of original programming portfolios that transformed networks into household names. I’ve guided the production of thousands of hours of content across platforms—from initial concept to final delivery—including global hits like Impractical Jokers and critically acclaimed series such as At Home With Amy Sedaris and Billy on the Street. As a leader, I’ve steered teams through significant organizational changes, cultivating cultures of positivity, collaboration, and creativity that empower individuals to excel and innovate.Key Contributions (so far!):🚀 Transformative Content Strategy: Drove new annual growth to $500M+ through strategic initiatives, innovative programming, and successful brand extensions across experiential and branded content opportunities.🌟 Leadership & Team Development: Cultivate high-performing teams by prioritizing a proactive, positive culture. Under my leadership, organizations achieved record ratings and created engaging, memorable content with world-renowned talent, agents, and managers across the global entertainment and media landscape.🌍 Global IP & Brand Expansion: Recently consulted for a high-end animation studio, advising on international growth, content pipeline optimization, and strategic partnerships that enhance brand visibility and reach.🌐 Multifaceted Approach: Developed a 360° framework around every project, collaborating across teams to incorporate scripted comedy, game shows, and live events into cohesive brand strategies. Notably, I scaledThe Impractical Jokers from first pitch to global phenomenon generating $250M+ in annual revenue, expanding the franchise to over 30 countries, live events, and a feature film.I’m always seeking new opportunities to leverage my expertise in content strategy, team building, and brand transformation to help ambitious brands elevate their creative vision and achieve sustainable growth. Let’s connect and collaborate on driving innovative storytelling across brands and platforms!

Marissa Ronca's Current Company Details
Simple Alien Inc

Simple Alien Inc

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Head of Brand Partnerships, Content Strategy, and Distribution
Maplewood, NJ, US
Marissa Ronca Work Experience Details
  • Simple Alien Inc
    Head Of Brand Partnerships, Content Strategy, And Distribution
    Simple Alien Inc
    Maplewood, Nj, Us
  • Contrast Media Consulting
    Co-Founder & Consultant
    Contrast Media Consulting Jan 2020 - Present
    New York, United States
    Provide advisory services for brand, media and entertainment companies on storytelling, structuring departments, building franchises with multiple revenue streams, best practices, and deal negotiations. Bring, build and maintain high level partnerships with world class talent, creators and agencies.
  • Bento Box Entertainment Llc
    Fractional General Manager
    Bento Box Entertainment Llc Jan 2022 - Dec 2023
    Los Angeles Metropolitan Area
    Serve as fractional General Manager for Bento Box Entertainment, providing leadership post-acquisition by FOX Entertainment. Assess existing projects, streamline project portfolio, and reposition Bento Box as respected creative studio.► Transformed development strategy and reduced slate by 50%, maintaining focus and more profitable projects with meaningful packaging and talent; secured new animated project with creators of Super Troopers franchise, actively being developed and shopped.► Streamlined development timeline from 2+ years to 6 months by providing leadership, securing production talent, and clarifying roles.► Maximized collaborations and opportunities across marketplaces by assuming control of relationships with LA, Australian, and UK offices.► Established role clarity and accountability post-acquisition (Bento Box and FOX), increasing overall output and accountability, while setting the course to achieve forecasted business goals.
  • Warnermedia
    Evp, Head Of Original Programing, Talent & Development
    Warnermedia Jan 2015 - Aug 2019
    New York, New York, United States
    Led team responsible for driving revenue for the entirety of the business, reporting to the President of TruTV. Drove successful rebranding efforts serving as brand ambassador internally and externally, leading to first-ever Emmy nomination. Engaged with key stakeholders, leading high-performing team across Development, Production, and Talent, generating 160+ hours of primetime TV annually, and meeting tight timelines and budgets. Enabled launch of new revenue streams across experiential, licensing, and feature films.► Generated $500M in annual revenue despite significant challenges in ever-evolving industry.► Partnered with Ad Sales to implement industry-first limited commercial interruption (LCI) model, enhancing viewer experience, and ad recall; led programming adjustments across all shows, achieving full implementation in 6 months despite tight timelines and budgets.► Led cultural shift through open communication forums and proactive management practices; delivered motivational strategy to 300+ employees, increasing engagement and productivity.► Spearheaded transformation of network into premium comedy destination, diversifying content across genres; achieved first Emmy nominations, launched successful franchises, and executed high-profile Impractical Jokers 100th episode live event, garnering 1M+ viewers.
  • Turner (Turner Broadcasting System, Inc)
    Svp, Original Programming & Development
    Turner (Turner Broadcasting System, Inc) Oct 2013 - Dec 2014
    New York, New York, United States
    Led 20 team members and managed business development efforts while transforming network into youngest and most affluent comedy destination across all platforms. Guided Development, Production departments, spearheading cultural shift toward empowerment and collaboration. Navigated high-risk rebranding, navigating complex challenges throughout process. Oversaw $7M development and $170M production budgets.► Repositioned network, partnering with Ad Sales to develop new KPIs; created and launched 160+ hours of original premium content, advancing network into desirable and engaging destination for audiences and advertisers.► Developed groundbreaking programming slate, reducing median audience age by 10 years, resulting in record profits and +30% YOY growth.► Forged new industry relationships and persuaded skeptical creatives and advertisers to partner with network, launching major comedic stars’ careers, and establishing TruTV’s credibility in comedy space.► Merged siloed Development and Production departments into cohesive, high-performing team; implemented new processes and culture, fostering shared accountability and success.
  • Turner (Turner Broadcasting System, Inc)
    Vice President Of Development
    Turner (Turner Broadcasting System, Inc) May 2007 - May 2012
    New York, New York, United States
    Supported the rebrand from Court TV to truTV, leading development of fresh programming slate to contribute to successful launch of new network. Drove viewership growth, ensuring desirable distribution in 91M households.► Represented network globally at markets and festivals; participated in panels as industry expert and face of new network.► Established truTV’s reputation through pitch meetings and promotion of platform; generated high-quality partnerships and relationships critical to advancing network.► Revolutionized weekly development meetings, consistently presenting fresh ideas to senior leadership and culminating in promotions and recognition across organization.
  • Discovery Inc
    Vice President Of Development, Tlc
    Discovery Inc Feb 2005 - May 2007
    Silver Spring, Maryland, United States
    Spearheaded transformation from purely educational and documentary programming to an unscripted lifestyle slate turning TLC into a top 10 cable network for key demographic (women ages 18-49) with hit TV shows that became household names. Led team to review dozens of pitches to meet weekly idea quota. Collaborated with producers to match network guidelines and scheduling needs to support the rebrand from The Learning Channel to TLC. Presented pitches to senior leadership team, gained approval, and oversaw transition to production team, ensuring integrity from start to finish. Liaisedwith other teams including international, tracking projects, gaining buy-in, and obtaining additional funding from sister networks abroad.► Developed new programming to support rebrand and averaged 1.4M total viewers in primetime, transforming the network into a pop-culture phenomenon.► Pioneered reality TV demonstrating a cost-effective approach to TV production that attracted advertisers and increased ad spend by 54%.► Created content for newly launched Discovery Home Channel achieving a profitable expansion for the company.

Marissa Ronca Education Details

Frequently Asked Questions about Marissa Ronca

What company does Marissa Ronca work for?

Marissa Ronca works for Simple Alien Inc

What is Marissa Ronca's role at the current company?

Marissa Ronca's current role is Head of Brand Partnerships, Content Strategy, and Distribution.

What schools did Marissa Ronca attend?

Marissa Ronca attended S.i. Newhouse School Of Public Communications At Syracuse University.

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