Marissa Sim Email & Phone Number

United Kingdom

Singapore

Overseeing and developing Singapore’s economic partnerships and trade relations with key government and business partners in the US and Canada.

- Structured and led partnerships with international and local arts businesses to develop and market Singapore's arts offerings (including ART SG fair, SEA Focus fair, Singapore Art Week, Singapore Night Festival, Singapore International Photography Festival, "Unhomed Belongings" exhibition by Lucy Liu and Shubigi Rao).- Drove partnerships with National Gallery Singapore to anchor blockbuster arts exhibitions including "Yayoi Kusama: Life is the Heart of the Rainbow" and "Minimalism: Space.… Show more - Structured and led partnerships with international and local arts businesses to develop and market Singapore's arts offerings (including ART SG fair, SEA Focus fair, Singapore Art Week, Singapore Night Festival, Singapore International Photography Festival, "Unhomed Belongings" exhibition by Lucy Liu and Shubigi Rao).- Drove partnerships with National Gallery Singapore to anchor blockbuster arts exhibitions including "Yayoi Kusama: Life is the Heart of the Rainbow" and "Minimalism: Space. Light. Object"- Drove project management and partnerships for Singapore: Inside Out Sydney, a travelling showcase of Singapore’s creative and arts talents.- Drove negotiations with government bodies, commercial partners, liquidators and tenants to arrive at a settlement agreement for the handover of the Fort Canning Arts Centre.- Drove organisation-wide strategy and policy projects including strategies for arts tourism, organisational sustainability, Singapore’s leisure event infrastructure and offerings, and withholding tax policies.- Secretariat for STB’s weekly Management Operations meetings. Show less

- Led the conceptualisation, programming and partnerships for a >$20 million campaign to celebrate Singapore's Golden Jubilee. Secured >50 partners across and rolled out an island-wide retail promotion to drive spend in partnership with MasterCard and 10 shopping malls.- Secured a partnership with Robert Parker Wine Advocate and Michelin to launch the inaugural Michelin Guide Singapore, supported by a full digital platform an event series.- Developed and structured partnerships to… Show more - Led the conceptualisation, programming and partnerships for a >$20 million campaign to celebrate Singapore's Golden Jubilee. Secured >50 partners across and rolled out an island-wide retail promotion to drive spend in partnership with MasterCard and 10 shopping malls.- Secured a partnership with Robert Parker Wine Advocate and Michelin to launch the inaugural Michelin Guide Singapore, supported by a full digital platform an event series.- Developed and structured partnerships to establish and grow leading international retail and dining concepts (e.g. Asia's 50 Best Restaurants, Dover Street Market, Gelato World Tour, Michelin Guide, MasterChef, Robinsons Heritage Gallery) in Singapore. - Drove the project management (including concept development, budgeting, securing government and planning approvals, marketing and PR) and partnerships to launch the Design Orchard local designer retail store.- Secured and executed culinary partnerships with The Daily Meal (2015) and James Beard Foundation (2016) to profile Singapore chefs and cuisine at PR and consumer events in New York City.- Co-drove consumer 30 focus group discussions across 6 markets to extract consumer insights on Singapore's shopping offerings and Orchard Road.- Formulated strategies to boost tourism spend on shopping, and support the development of Singapore brands, the Singapore retail industry and Orchard Road. Show less

Singapore

Management Associate, Retail (7 months)1. Secured partnership with the Textile and Fashion Federation and local desigers for the KEEPERS: Singapore Designer Collective, a first-of-its-kind, high-profile local designer retail store along Orchard Road to profile local designers.2. Conducted a strategic review of Singapore's retail competitiveness and undertook the development of a long-term tourism retail strategy.3. Worked with partners on brand position, PR and international… Show more Management Associate, Retail (7 months)1. Secured partnership with the Textile and Fashion Federation and local desigers for the KEEPERS: Singapore Designer Collective, a first-of-its-kind, high-profile local designer retail store along Orchard Road to profile local designers.2. Conducted a strategic review of Singapore's retail competitiveness and undertook the development of a long-term tourism retail strategy.3. Worked with partners on brand position, PR and international marketing initiatives to drive tourist attendance and consumer spend.Management Associate, Arts (6 months)1. Oversaw a media and content partnership for Singapore Art Week 2014, including the development of a Singapore Art Week Guide and a series of advertorials and editorials. 2. Organised a Singapore Art Week media event and separate VIP event for >300 guests.3. Supported strategic arts stakeholders (Art Stage, Art Galleries Association of Singapore) in developing and marketing arts products and content for STB's key target markets and audiences.4. Worked with STB marketing teams and international offices on brand narratives, marketing messages, PR pitching, organising media visits and developing key marketing assets (banners, website, social media) for Singapore Art Week.Management Associate, Visitor Experience (2 months)1. Part of a frontline team that provided walk-in foreign visitors with more information on Singapore's offerings, including key attractions, tours as well as retail & dining offerings.2. Managed communications and contracts with > 190 establishments across various tourism sectors (e.g. hotels, bars, restaurants, attractions etc) to secure their participation and source for content for the new high-tech information kiosks for visitors. Show less

Singapore

Bachelor Of Science (Bsc), International Relations

International Baccalaureate Diploma

Education record