Founder of an independent consulting business focused on UX/UI design and research, website development, app creation, and brand development for public, private, and non-profit companies in various industries such as advertising, education, and consumer products. Clients include Harmon Brothers Advertising Agency, Brigham Young University( BYU), Inflo, Unplugged, Corrective Skincare and Vivian's Live Again. • Refining key objectives and goals based on customer needs and user feedback, analyzing site statistics to identify opportunities for improvement, creating high-fidelity designs for the BYU website, conducting a card sort and survey to inform and prioritize site architecture, and ensuring that a cohesive design system was created for all of the sites under the BYU umbrella. • Creating consistent information architecture between the mobile app and desktop experiences, developing a foundational grid structure to maintain consistency across all of the different web app screens, drawers, and modals, and integrating their design library with Google material design reducing the development load for engineers. • Collaborating with the product marketing team to refine the website sales funnel and create print material for inclusion with smartphone packaging. • Working directly with the company's founder and product marketing teams to strengthen branding, launch a new website utilizing website analysis to improve and prioritize site architecture, and develop a high-fidelity design to further meet customer needs. • Designing a heuristic review of the website, providing recommendations and guidance around best practices in web design with the goal of increasing site usability and greater sales generation.

Quickbase is a $200M cloud-based, software platform that helps users create custom applications and automate business processes. • Drove effective UI design planning, strategy, and vision on key priorities across cross-functional teams for website development by conducting in-depth UX/UI research, encompassing A/B testing, surveys, competitor analysis, and remote moderated usability studies to identify user needs and preferences. • Improved efficiency in data management tasks by designing a software update that enabled direct data edits and focused on UX/UI and UI design principles. • Applied data-driven insights to inform design decisions and measure the impact of design changes. • Delivered documentation including wireframes, visual designs, accessibility guidelines, and technical specifications. • Collaborated with an international team of visual and content designers, product managers, quality analysts, researchers, and engineers on an Agile team. • Presented designs, prototypes, and concepts to partners and stakeholders. • Designed transformative software updates, and redesigned widgets and system configurations to allow direct data edits.

eVisit is a virtual care platform that helps hospitals and health systems deliver care to patients with $14.3M in annual revenue. • Created a user-centered, telemedicine insurance verification feature that helped secure new, substantial customer sales. • Led innovative research and ideation to re-imagine user permissions resulting in greater HIPPA compliance. • Delivered visual designs, wireframes, and technical specifications. • Collaborated with product managers, engineers, and quality analysts on an Agile team. • Conducted research including remote moderated and unmoderated usability testing, competitor analysis, card sorting, and surveys. • Worked closely with designers to implement best practices for a Web Content Accessibility Guideline (WCAG) compliant design system. • Accelerated team processes by developing a severity scale for analyzing research. • Provided UX mentorship and outreach by leading a team of student researchers.

Clients included Waltham, Massachusetts Public Library, Bullpen and Koch Industries. • Engaged with a team of designers to conduct a research study to improve a library website utilizing card sort and interviews methodologies. • Developed components for a design library including optimizing the profile information modals and the search page. • Conducted a heuristic review of an existing app that mapped out the machinery units within an oil processing plant by focusing on accessibility, Web Content Accessibility Guidelines (WCAG) compliance and improving usability, as well as performing expert review identifying usability issues with a new app to help users navigate oil processing plants.

• Conducted research for top companies in the electronics, robotics, media industries and consumer home goods categories. • Led usability studies and utilized findings to transform data insights into actionable design improvements. • Increased agency product offerings by developing an innovative research strategy focusing on holistic UX measurements. • Utilized novel user inputs such as eye tracking and galvanic skin testing.

Clients included Koch Industries, InstyMeds, Southland Organics, Jump the Moon, Draw With Leo, LLC, Shindig, Esty, Book of Mormon Central, Pre Employ, and Flow.• Designed UI/UX mockups for a web app, including creating user personas, app specifications, rough wireframes and UI.• Integrated with the digital management team to create an app to reduce turnaround time for cleaning and maintenance at the Flint Hills Resources refineries. This project included interviews, application personas, a site map, low and high-fidelity wireframes, user testing, and delivery of project to the development team.• Created brand guidelines that modernized the brand appearance, executed changes to the website to highlight product value, address common medical provider questions and showcase product value. • Implemented storyboard methodology to create pages that highlighted product value to customers. • Collaborated with the founder to create branding and marketing material including a brochure, logo, business cards, and potential product designs.• Defined product vision, created low and high-fidelity web app designs for an interface and created branding material.• Developed welcome pages for their app in both light and dark mode and high-fidelity mockups for their app design to convert it from light mode to dark mode.• Worked directly with an Airbnb owner to create pdf templates that showcases city travel destinations for various Airbnb locations.• Produced high-fidelity designs that would allow a user to easily search through and find the content they were interested in.• Redesigned of a single website page with a quick turnaround. I optimized the page to align with their conversion funnel and improve scanability of site content.• Coordinated with product management to create visual interface elements such as icons, tool drawers and cursor change states to simplify and update existing software that controls robotic waterjet cutting machines.• Improved documentation and UI.

A consumer products company that designs and sells mobility aids and safety products for home use. • Launched new brand imaging, a new website design, social media marketing and several products through collaboration with engineers and marketing team. • Managed a professional corporate brand identity through the development of style guides, packaging, brochures, wireframes, prototypes, POP displays, advertisements, photoshoots and marketing materials. • Partnered closely with engineers and marketing team to ensure consistency and quality. • Developed talent by mentoring a design intern. • Worked with international manufacturing companies to ensure high-quality print materials. • Supervised company branding to ensure cohesive design and communication at annual training conference.

• Served as a leader and mentor by supervising, teaching, and supporting a class of over forty university students. • Prepared and taught engaging lessons breaking down complex processes into easy-to-understand lessons on the elements and principles of design, perspective, light and shadow, color theory, composition and how to draw from life. • Collaborated with co-teachers to determine how to meet the student's needs.

• Created engaging marketing materials which were distributed internationally to promote new, educational programs resulting in increased enrollment. • Collaborated with design managers to ensure quality and consistency in branding and visual aesthetics. • Demonstrated strong project management skills by meeting production deadlines.

• Partnered with a team of designers to create marketing and promotional pieces for local companies.